Top Social Media Trends to Grow Your Business


The world of social media moves fast, and staying updated with the latest trends is important for any business. Think of it like keeping your phone software current – you wouldn’t want your marketing to feel outdated, right?  So, ditch the tired tactics, and let’s explore what’s hot in 2024!


Statistic: Most popular video content type worldwide in 3rd quarter 2023, by weekly usage reach | Statista
Find more statistics at  Statista

Video content. The classics are still cool.

With video accounting for a whopping 82% of internet traffic, mastering the art of producing engaging videos has become crucial for capturing audience attention, especially those with shorter attention spans. 

  • Short-form video reels: TikTok’s reign continues! People crave quick, engaging content. Mastering Reels or YouTube Shorts is a great way to keep your audience hooked. Here’s a pro tip: Partner with a local micro-influencer to expand your reach.
  • Authenticity matters more than ever: Forget the cheesy scripts. Show your brand’s true personality!

Let your team shine. Share behind-the-scenes (bloopers?) and connect with your audience on a human level. People appreciate genuineness, and it builds trust.

Is your business missing out on TikTok?

With 672 million downloads in 2022 alone, TikTok was the most downloaded app in 2022 and will likely hold the #1 spot again in 2023. 

Over 1 billion people watch TikTok monthly, and while some older adults still have an unfavorable view of this platform, if your target audience is under 35, your company needs to have an active presence there. 

With its user-friendly interface, TikTok has become a booming platform for businesses, especially since the rise of remote work during the pandemic. 

Brands can leverage our TikTok video marketing team to collaborate with content creators and brand ambassadors.

Together, we can craft a captivating social media strategy that utilizes catchy, viral video content to capture and engage your audience.


Level up your game with YouTube videos

Capturing attention is the key. We recommend you hit that record button and add your videos to YouTube. Grow your business with YouTube marketing. It’s one of the goldmines for brands looking to reach new audiences.

  • Reach billions of engaged viewers: YouTube boasts over 2 billion monthly active users, making it the second-largest search engine globally. That’s a massive audience just waiting to discover your brand. Think about it – instead of shouting your message into the void, you can target potential customers actively searching for information and entertainment.
  • Versatility: YouTube isn’t a one-size-fits-all platform. From short, snappy explainer videos to in-depth tutorials and product demonstrations, you can create content that perfectly aligns with your brand message and resonates with your target audience. There’s a video format for every story you want to tell.
  • Optimize your videos for Google ranking: YouTube videos optimized with relevant keywords can help your brand rank higher on both YouTube and Google searches. This translates to organic traffic, increased brand awareness, and a chance to connect with potential customers exactly when they’re looking for what you offer.
  • Build trust through shared experiences: The power of video is undeniable. A good video allows you to showcase your brand personality, connect with viewers on an emotional level, and build trust through product demonstrations and genuine customer testimonials.

    People remember what they see. High-quality videos can leave a lasting positive impression.
  • Cost-effective: Compared to traditional advertising, YouTube marketing offers a fantastic return on investment. You can create high-quality videos with minimal equipment and leverage organic reach to build your audience. Plus, YouTube analytics provide valuable insights to help you refine your strategy and maximize results.



Instagram: is it a must-have for my business?

For certain types of businesses, Instagram is a must-have. People on Instagram are actively scrolling and consuming content. This presents an excellent opportunity to capture attention and connect with potential customers.

This social platform can be a game-changer if you are: 

  • B2C (Business-to-Consumer) brands: If you directly sell to individual consumers, Instagram is a fantastic platform to connect with them.
  • Lifestyle & beauty brands: The visual nature of Instagram perfectly complements these industries, allowing you to showcase your products in an engaging way.
  • E-commerce businesses: Instagram’s shoppable features can streamline the buying process and increase your sales.
  • Brands with a strong visual identity: Eye-catching visuals are essential for grabbing attention on Instagram. You’ll have a clear advantage if your brand boasts a strong visual aesthetic.


Podcasting for the curious minds

Podcasts cater to listeners actively seeking knowledge and deeper dives into specific topics.  By offering valuable insights, industry expertise, or engaging interviews, your podcast can become a trusted source of information that attracts and retains a loyal audience.

The small business advantage

While established players may have larger advertising budgets, podcasting offers a level playing field for smaller businesses.  The production costs can be relatively low, and the intimate nature of the medium allows you to connect directly with your target audience, building brand loyalty and establishing yourself as an authority in your niche.

Use your website to promote your podcast

Building an audience is crucial for podcast success; the good news is you can leverage your existing website!  A well-ranking website with strong SEO and a user-friendly design is a goldmine for promoting your podcast. 

  • Showcase your podcast: Feature your podcast prominently on your website homepage in a way that’s visually appealing and easy to find.

    Create dedicated landing pages with episode descriptions and calls to action, and embed playable episodes directly on your site.
  • Content integration: Write blog posts that complement your podcast topics, offer downloadable resources mentioned in the podcast, and use transcripts to improve SEO and accessibility.
  • Cross-promotion: Promote your podcast on your social media channels and email marketing campaigns. Consider collaborating with other relevant podcasts for a wider reach.

Unlocking the power of social marketing with Brown Bag

Social media marketing requires a strategic approach. By implementing these fresh trends, you can engage your audience and achieve your marketing goals.  

Feeling overwhelmed?

We can help. Our creative team of social media strategists can help you develop and execute a data-driven social media strategy.

On top of that, if you are thinking of other sales tools like HubSpot to grow your sales, we’re the experts. We are a HubSpot Certified Partner Agency that can help you with onboarding and implementation, and offer ongoing support to maximize your return on investment (ROI) in HubSpot.

Ready to leverage these top social media trends?  Contact us today.  Let’s chat about how we can tailor a winning social media strategy to your business goals.