Brown Bag Marketing

The latest insights from our marketing experts.

Google Business Profile Optimization

  • / Marketing

Google Local Business Center, Google Places, Google+ Local, Google My Business and now Google Business Profile: five names in about 15 years. What’s the branding strategy behind all those changes? Nobody knows. Does it matter? Not in the least, because it’s Google, the world’s biggest search engine. If you run a local business, you need […]

You Spent on Marketing. No One Remembers You. You’ve Got a Brand Recall Problem.

  • / Marketing

AEO Content Strategies for Nonprofits

  • / Marketing, Technology and Mobile

AEO for Manufacturers: AI Search Is Now Part of the Buying Journey. Is Your Company Ready?

  • / Marketing, Technology and Mobile

Reddit UGC: The New Playbook for SEO and AI Search Visibility

  • / Marketing, Technology and Mobile

The Power of Branding and Brand Recall at FIFA World Cup 2026

  • / Marketing

B2B vs. B2C Digital Marketing Plans

  • / Marketing

Why Consumer Brands Need a Different Digital Marketing Strategy in 2026

  • / Marketing

Why Every B2B Company Needs a Digital Marketing Plan in 2026

  • / Marketing

Effortless Website Navigation Follows This One Golden Rule

  • / Design and User Experience

What’s the Secret Behind a “Go-To” Brand?

  • / Marketing

What’s a Brand Strategy & Why Do You Need One?

  • / Marketing

The GEO-Ready Website Starts With Branding

  • / Marketing

How Sports Sponsorships Drive B2B Lead Generation

  • / Marketing

What a Bowl of M&Ms Teaches Us About Digital Marketing

  • / Design and User Experience, Life in the Bag, Marketing

Consistent Branding in the Age of Generative AI

  • / Marketing, Technology and Mobile

Change Is Hard. Nonprofit Marketing Doesn’t Have to Be.

  • / Marketing, Technology and Mobile

Blogging and Dating: The Same Mistakes Still Break Hearts (and Traffic)

  • / Design and User Experience, Marketing

What Are the Top Marketing Challenges Facing Law Firms Today?

  • / Marketing

Beyond the Click: Brand Positioning and Zero-Click Strategies in the Age of AI Search

  • / Marketing, Technology and Mobile

Make Your Brand Irresistible. Avoid These 9 Common Mistakes

  • / Marketing

The Top Answer Engines in 2026: Where Buyers Now Discover Brands

  • / Marketing, Technology and Mobile

Is Answer Engine Optimization Worth It?

  • / Marketing, Technology and Mobile

How to Grow Your Business Online With YouTube Marketing

  • / Marketing