Atlanta social media marketing agency
Georgia’s best creative minds behind your brand.
Content and social media marketing
Social media optimization isn’t just about building better profiles. It’s about cultivating better relationships and attracting high-quality leads through professional social media strategy, marketing, and management.
Brand loyalty grows through proximity and engagement.
So how do you stay top-of-mind without being physically present? By engaging your target audience and growing your business with a targeted and tasteful social media strategy.
Social media is an important tool for every business. Yes, every business. Even if you think your business is exempt because you’re B2B or too small, it’s time to think again. More than 3 billion people engage daily on social media. Not having a brand presence is a massive mistake and missed opportunity.
Fortunately, we’re here to help you build a custom social media marketing strategy that aligns with your unique goals.
For nearly 20 years, we’ve served clients across many different industries — including manufacturing, financial services, pharma and healthcare, animal health and technology. We can develop, deliver and managecompelling, high-performing marketing campaigns to local Atlanta-area businesses and national corporations alike.
Whether you manage a small business or a Fortune 500 company, Brown Bag has the right tools and deep insights to take your brand above and beyond. Our full-service approach can point you in the right direction.
In the age of AI search and answer engines, businesses across Atlanta and beyond — B2B, B2C, and everything in between — need more than just Google rankings to grow and get noticed.
Brands that win today create a vibe, a story that connects with people through video, conversation, and consistency.
Social media has become the new front door of internet marketing. For many growing brands, social platforms are where recognition begins, leads are nurtured, and conversions take shape.
Our Atlanta-based marketing agency blends branding, storytelling, and content strategy to build tailored programs that engage audiences and drive real results. From traditional marketing to integrated marketing to today’s AI-driven landscape, we help you show up where it counts.
Our social platform expertise includes:
- Facebook marketing – Strengthen local recognition with organic posts, boosted campaigns, and short videos that convert interest into action.
- TikTok marketing & short-form video – Tap into vibe marketing with scroll-stopping creative that builds authenticity and sparks engagement.
- Video production – Our in-house team produces high-impact visuals that humanize your brand and work across every platform, from ads to reels.
- LinkedIn marketing – Generate B2B leads and credibility through LinkedIn advertising & marketing, using thought-leadership posts, targeted ads, and long-form storytelling that strengthens professional connections.
- YouTube marketing – Create compelling long-form content and integrate it into your SEO and AEO strategies for sustained visibility and lead generation.
- Podcast marketing – Build brand authority and deepen audience trust through smart audio storytelling that fits seamlessly into your content calendar.
- Instagram reels & stories – Pair aesthetics with substance through dynamic visuals that showcase your brand personality and drive discovery.
Each platform plays a crucial role in your broader marketing ecosystem, connecting storytelling, engagement, and data-driven results. At Brown Bag Marketing, we nurture leads with social content that converts curiosity into loyalty and visibility into measurable growth.
Heart & Hustle.
Real-life case study.
We don't claim to be the Best Atlanta social media marketing agency. Your metrics will.
Brown Bag’s social media campaign secures massive engagement at industry event.
Challenge
Alert Enterprise, a leader in cyber-physical security, needed to maximize social media impact at ISC West, a critical industry trade show. Their packed schedule threatened to leave no time for real-time social updates.
Our solution
Brown Bag Marketing crafted a pre-event social media strategy with targeted messaging, hashtags, and mentions. We deployed a dedicated social media team to the event, capturing captivating photos and videos showcasing Alert Enterprise’s presence, partnerships, and thought leadership.
Real-time engagement
Throughout the 3-day event, we delivered a steady stream of content, averaging 14 daily posts on LinkedIn and Twitter. Engaging video recaps were produced nightly, culminating in a final event recap video.
Results
Our strategy transformed Alert Enterprise’s social media performance.
Increase in Video Views
Engaging video content captured audience’s attention.
More Engagement
Content resonated with the audience, leading to significantly higher interaction.
A Month’s Worth of Impressions
Social media blitz delivered massive visibility, exceeding typical monthly reach.
“The live content created huge visibility for our company with our partners and prospects, it allowed those not in attendance an opportunity to follow along in real-time, and was the best performing social posts we’ve ever had.”
– Alert Enterprise
Why social media marketing matters.
In our experience, many business owners mistakenly believe that they don’t require a serious social media strategy. They tend to think their business is too small to benefit from social media or that their customers don’t use it to make important business decisions. To top it off, the world of digital marketing is constantly changing and in flux, which can make just the thought of diving into social media immensely overwhelming and intimidating.
We’re here to tell you that despite all of the challenges, investing in social media is the right decision in today’s economy — no matter how big your business is, who your customers are, or where you are located. But don’t just take our word for it! Here are some statistics, data and hard numbers to prove it:
Roughly three-quarters of Facebook users – and around 6 in 10 Instagram users and 61 percent of Snapchat users – visit these sites at least once a day.
97 percent of digital consumers have used social media in the past month.
43 percent of internet users use social media when researching things to buy, and 52 percent of online brand discovery happens in public social feeds.
72 percent of B2B marketers who use paid channels online used paid social in 2019.
54 percent of social browsers use social media to research products.
Sources
- https://www.pewresearch.org/internet/fact-sheet/social-media/
- https://www.globalwebindex.com/reports/socialhttps://www.hootsuite.com/resources/digital-2020
- https://contentmarketinginstitute.com/2019/10/success-differentiators-b2b-research/
- https://blog.globalwebindex.com/chart-of-the-day/social-browsers-brand/
Our clients.
These brands have trusted Brown Bag Marketing with their social strategies.
We celebrate a variety of clients, both large and small. Our goal is to help clients where they are – whether you have a team of 10 or 10,000. Don’t just take our word for it…
Why Brown Bag Marketing?
Boost traffic and attract measurable business leads
When managed well, social media campaigns and profiles attract new leads, increase website traffic and fill your sales funnel. At Brown Bag Marketing, we have the expertise, experience and tools to expand your digital presence, manage your campaigns and track and report results.
Nurture leads with timely, relevant content
What’s the point of producing awesome content if no one sees it? Our social media and digital marketing specialists will help drive current and potential customers to your blogs, whitepapers and eBooks by leveraging the power and reach of social media. We can source new content ideas, grow relationships by sharing partner content and connect with influencers for further sponsorship opportunities.
Recruit top talent for your team
Are you ready to market your brand to potential customers and job candidates?
It’s common practice for prospective employees – and competitors – to research your company. And when your company culture is eye-catching, you attract qualified candidates. That’s why we’re intentional about showing off your unique company culture and charm. We can create engaging employee spotlights that your team will love – and premier talent will notice.
Strengthen relationships with customers
A successful social media presence forms a two-way conversation with prospects and customers. Let us manage your social listening, responses and ongoing communication to keep your audience actively engaged. And our experts deliver outstanding customer service, so you know your brand is managed by the best. We help turn customers into raving fans!
Our awards and accolades.
We have heart and hustle, and have the gold stars to prove it! Whether accepting accolades for marketing campaigns or being a great place to work, Brown Bag is no stranger to the limelight.
Other services
Campaign creation & management
High-performance idea generation, day-to-day management and optimization of campaigns.
Web & app development
From websites to mobile apps, we create digital experiences that get your company noticed.
Digital marketing
Targeted strategies and tactics. Measured results.
Brand development
Memorable brand stories that connect.
Marketing strategy
A sound game plan for reaching the market, grounded in a good story.
Sales enablement
From awareness to close, tools that move prospects efficiently through the funnel – getting your deals closed faster.
SEO services
Custom search engine marketing services for B2B and B2C.
Video production
High-impact animation and live motion that bring your brand to life.
Hubspot consulting
As a certified HubSpot Solutions Partner, we take the guesswork out of choosing the perfect HubSpot products to grow your sales and marketing, ensure seamless onboarding and implementation, and offer ongoing support to maximize your return on investment (ROI) in HubSpot.
Public relations
We build public relations campaigns that get you in the spotlight.