Video production
Atlanta video production & marketing: Get your message across and tell a story that matters.
Create more engagement with videos that are both informative and enjoyable for viewers of every age. People love stories, and they’re one of the best ways to captivate an audience and build a connection. Video, as a storytelling medium, has the power to portray emotion and create an immersive experience for the viewer in ways that other mediums simply can’t. A well-crafted video can capture attention, spark interest, and inspire action, making it a critical tool in modern marketing.
When it comes to creative, one-of-a-kind video production, imagine working with a company that has developed a unique approach to video creation—one that ensures clients see a return on their investment. By combining compelling storytelling with strategic marketing insights, this approach makes video an even more powerful asset for businesses looking to stand out and engage their audience effectively.
We extend your capabilities.
Our video production crew creates viral videos and marketing campaigns that help businesses tell their stories to the world. Since 2002, Brown Bag Marketing has been a privately held, fully-integrated creative design agency specializing in digital marketing services for both B2B and B2C companies. We are a no-nonsense partner for brands committed to standing out and differentiating their products or services from competitors in search results.
From local Atlanta-area businesses to national corporations, we deliver professional, high-performing videos that drive results. Whether you manage a small business or a Fortune 500 company, Brown Bag has the right tools, expertise, and deep insights to take your brand above and beyond.
Compelling videos, proven results.
We will manage your video marketing campaign from concept to completion, delivering high-quality, compelling content every step of the way. Not all videos are created equal—some can significantly increase conversions, while others may end up wasting time and money. At Brown Bag video production, we focus on creating videos that are fun, engaging, informative, outrageous, or emotional, all with the goal of building strong relationships with both your potential and current customers.
We make all types of videos.
People love watching videos. Why? It is easier for us to remember what we see rather than what we hear. If a picture is worth a thousand words, then one minute of video is worth 1.8 million words. These are the types of videos we make:
Explainer videos
Explainer videos are a great way to introduce your company, explain your product or service, or just get your audience excited about what you have to offer. They’re short, character-driven videos that tell a story and have a clear call to action at the end.
We use these videos on websites, social media or at business events like trade shows.
Animations
Animations help viewers understand complex issues quickly. We produce video animations to break down a difficult idea or show how an aspect of a client’s product works in detail.
This type of video can also be used for high-level marketing strategies, as it can bring concepts to life that no text can do.
How-to videos
How-to videos are one of the best ways to build trust with consumers because they offer in-depth information about your company’s product or service.
We successfully integrate how-to videos on social media or as part of a more extensive marketing campaign.
Product demo videos
We can show off your product with catchy, high-quality video production. They’re perfect for conversions as they offer a more in-depth look at the product than a standard product video.
Customer testimonials
We’re the best at creating testimonial videos that influence new customers and establish trust with your audience.
When it comes to effective video production and marketing, whether it’s YouTube, TikTok or Instagram, count on Brown Bag to deliver.
Video increases conversion and positive ROI.
Video is one of the most effective ways to achieve a high conversion rate, and it’s not just about how it looks—it’s about how it works. According to HubSpot, 85% of consumers say that product videos help them make a buying decision, proving just how powerful video content can be. And that’s just the beginning of what video can do for your business.
A 2016 study by the online marketing company Wistia found that customers who watched a product video or demo were 2x more likely to buy than those who didn’t.
According to a marketing automation platform Marketo study, 71% of B2B marketers say video improves lead quality.
Most businesses that integrate videos into their digital marketing campaigns see a drastic increase in conversion rates (up to 80%).
In fact, according to Wyzowl statistics, 81% of businesses that have used video believe it has helped them achieve their marketing goals.
Moreover, 69% of businesses say they would be willing to spend more on video if it improves ROI (return on investment).
Additionally, nearly half (47%) say they’ve seen a better return on investment from video than any other type of content.
Elevate engagement through video.
From driving social shares to building trust and engaging mobile users, video is the key to connecting with a wider audience and boosting brand loyalty.
Video encourages shares
People are more likely to share videos on social media than any other type of content.
In fact, videos generate 2X more shares than links or text combined!
Social media platforms like Facebook, Instagram and Pinterest are among the top places people share brands and businesses.
Your viral video (done right) can help you reach a broader audience on these digital media platforms.
Video builds trust
People are more likely to trust brands that use videos. 57% of consumers say videos give them more confidence in a brand.
Video allows customers to see the people behind the company and understand how they operate. It also creates a personal connection that other forms of advertising simply can’t replicate.
Our production team will create conversational and engaging videos, providing value rather than selling products or services outright. As a result, your customers are more likely to return in the future and recommend your business to others.
Mobile users prefer video
It’s true! Video consumption on mobile devices is increasing ever day. This trend will continue.
- According to a survey conducted by Brightcove, 60% of respondents said they would rather watch a video than read text on a mobile device. The study included 20,000 respondents across the United States and Europe in May 2015.
- According to data from Google, smartphone users spend 80% of their time on mobile browsing videos.
- 82% of people feel better about brands that use video in their marketing campaigns.
Just because video marketing is powerful doesn't mean it's easy to produce.
To make your digital marketing campaign more effective:
- Create content that reflects your brand
- Answer the questions of your target audience
- Appeal to your target audience’s pain points.
Partner with a digital marketing agency that will bring you results.
Need more convincing? Here are just some of the benefits of video production and marketing with Brown Bag.
- Improve brand and message consistency by keeping your work in one agency.
- Gain a partner who understands both analytic and creative marketing sides, giving you a complete marketing campaign.
- Achieve more intentionality with your video because we know you, understand your marketing plan and messaging, and know how to distribute materials.
- Streamline the process because of more efficient communication between accounts and our creative team.
Branding. Advertising. Social Media. Analytics. Optimization.
We do it all.
If you’re looking to grow your business or expand beyond your local market, Brown Bag is here to help you reach your goals. We’ll handle all the details so you can share your stories effectively.