Top Web Design Mistakes to Avoid
The goal of developing a business site is to bring in new consumers, increase conversion, and drive user engagement.
However, creating a website that truly connects with your audience and achieves your goals can be trickier than it seems.
Many blunders can or will occur throughout the process of designing a website, from the initial stages of web design, which establish your business branding, to the online and offline marketing campaigns to drive traffic and engagement.
Color Psychology in Website Design and Branding
Have you ever visited a website and felt instantly comfortable, energized, or even confused? Believe it or not, a big part of those feelings comes from the colors used on the site. Just like a carefully chosen outfit can make you feel confident and put-together, the right color palette can create a powerful first impression […]
How Much Does a Website Makeover Cost?
Why Your Website Needs a Makeover (and How Much It Should Cost) Frustrated with your website? You’re not alone! Let’s be honest—your website might be holding your business back. Maybe it’s outdated, clunky, or just not doing its job. The best way to think of it is having a sales team that doesn’t show up […]
Adapting to a World with AI (Spoiler Alert: Humans Still Needed!)
Remember Rosie the Robot from The Jetsons? Fast forward from that cartoon future to our present reality: AI is no longer a novelty, it’s woven into the fabric of our lives. Back then the main concern for automation taking away jobs was for “physical ones in “predictable environments,” including operating machinery and preparing fast food…” […]
Brown Bag Marketing’s Guide To Finding Your Brand Voice
Strong brand building goes beyond a logo and tagline. A key element is your brand voice—how you communicate with your audience. Many businesses struggle to develop a voice that feels genuine and resonates. At Brown Bag Marketing, we help businesses like yours define and develop a brand voice that’s a core part of our effective […]
Step-by-Step Process to Effectively Harness Social Media for Your Small Business Marketing Success
With nearly 5 billion users around the world, social networks have become a necessary marketing tool for any successful company. More than 80% of businesses, including those using B2B digital marketing strategies, leverage social media platforms to connect with customers and grow their brands. There are more than 200 social media platforms worldwide. Having an […]
How To Use Instagram To Market Your Business
Uncover the power of visuals by learning the most effective strategies to market your business on Instagram. Instagram is one of the major social media platforms that originally became known for photo sharing and messaging. However, as the most used platform for people between the ages of 18 and 29, it’s become the perfect place […]
Top Social Media Trends to Grow Your Business
STAY AHEAD OF THE CURVE BY UNDERSTANDING AND LEVERAGING THE INFLUENTIAL SOCIAL MEDIA TRENDS SHAPING THE DIGITAL LANDSCAPE. The world of social media moves fast, and staying updated with the latest trends is important for any business. Think of it like keeping your phone software current – you wouldn’t want your marketing to feel outdated, […]
Which Social Media Platform Is Best for Marketing Your Business?
EXPLORING KEY SOCIAL MEDIA PLATFORMS TO FIND YOUR IDEAL MARKETING MATCH While many business owners believe that having a presence on a wide variety of social media platforms is the best way to connect with prospective customers, that’s not necessarily the best strategy. It takes a large investment of time and money to furnish profiles […]
Leveraging TikTok for Business Growth
Step into the world of TikTok and discover effective strategies to captivate and grow your audience for business success. TikTok is a short-form video-sharing application where users can create and instantly share 15-second videos on just about every topic imaginable. The app offers a wide selection of songs and sound snippets, along with the option […]