Brown Bag Marketing’s Guide To Finding Your Brand Voice

Strong brand building goes beyond a logo and tagline. A key element is your brand voice—how you communicate with your audience.  

Many businesses struggle to develop a voice that feels genuine and resonates. At Brown Bag Marketing, we help businesses like yours define and develop a brand voice that’s a core part of our effective branding strategies. This blog post will equip you with the tools to craft a voice that truly represents who you are and what you stand for.

Finding our Heart and Hustle: An organic evolution

Brown Bag’s brand voice hasn’t always been about “heart and hustle.” As our company has grown, our voice has evolved organically alongside our values and team.

We used to champion the “work hard, play hard” lifestyle, but that didn’t resonate as much with our staff as the workplace changed and work-life balance became a top priority.

This shift became even more apparent in 2019 with new ownership. Brown Bag’s focus naturally turned towards values that resonated with our team: individual growth, teamwork, mutual support, and delivering exceptional work. Our company’s core principles weren’t established through a formal process but emerged from a desire to create a culture we could all believe in.

That’s where “heart and hustle” comes in. It embodies the perfect blend of dedication to our expertise in digital marketing and a genuine desire to see each other succeed.

We now use language that celebrates collaboration and achieving results while acknowledging the importance of personal well-being. Our entire team believes in and embodies this approach.

Building trust through a friendly and approachable voice

The essence of Brown Bag’s brand voice is friendly, professional, and easy to work with. Strong relationships are key to our success, and that’s reflected in our communication.

Imagine us as your teammate, here to guide you through the process. We’ll approach complex topics in an understandable way but with the professionalism you expect. You’ll never feel like just another number – we’re invested in your success, which means treating your resources with the same care we would our own.

Actionable tips for creating your brand voice

“Truly hold the mirror to understand who you are as a business and what you stand for. Determine what differentiates you from others.”

Laurie Michaels, Brown Bag’s President

Know yourself, know your audience: It all starts with introspection. What are your brand’s core values? Who are you trying to reach? Understanding these elements is the foundation for a voice that resonates.

  • Identify your core values: What does your brand stand for?
  • Define your ideal customer: Who are you trying to connect with?

Embrace your authenticity: Don’t be a copycat. Let your brand’s unique personality shine through in your voice. What makes you different? What excites you? Let that passion be your voice!

Consistency is king: Maintain a consistent voice across all platforms, from social media to your website. This creates a clear and recognizable brand identity that your audience can trust.

Let your team be heard: Your team members are your brand ambassadors. Encourage them to contribute their voices to your content. This adds authenticity and reflects the diverse personalities behind your brand.

Growth is good: Your brand voice can (and should!) evolve alongside your business and audience. As you grow, your voice can mature and adapt to better represent who you are and what you stand for.

Examples of 4 popular brands and their distinct brand voices

  1. Nike (motivational and empowering): Nike’s brand voice is all about inspiring people to achieve their goals. They use motivational language, powerful visuals, and a touch of challenge in their communication. Their iconic slogan, “Just Do It” perfectly encapsulates this voice.
  2. Dove (uplifting and supportive): Dove has a comforting and empowering brand voice. They promote self-love, body positivity, and female empowerment. The company’s communication uses inclusive language and celebrates real people of all shapes and sizes.
  3. Wendy’s (sassy and playful): Wendy’s brand voice is known for being witty, sarcastic, and unafraid to poke fun at competitors. They use humor and social media engagement to connect with their audience in a lighthearted way.
  4. Slack (informative and efficient): Slack’s brand voice is all about getting things done. They use clear, concise language and focus on the benefits of their collaboration platform. Their communication is professional and informative, but they also avoid being overly formal.

    But occasionally, like this past April Fool’s, Slack joined in on the fun.

Find your voice. Drive results. Partner with Atlanta’s best marketing agency

Brown Bag Marketing is your one-stop shop for crafting a brand voice that resonates and building impactful digital marketing campaigns that drive results.

From B2B to B2C, we offer a comprehensive suite of marketing servicesbrand development, website design, social media marketing, HubSpot consulting, and captivating video production – all designed to help you connect with your audience and achieve your marketing goals.

Let’s turn your brand vision into a reality. Contact us today.