Your Website Is Not About You
What are your pronouns? Not those pronouns, but the pronouns you use when talking about your product or service on your website. It’s easy to use “we,” “us” and “our” instead of “you,” “’your” and “yours” when creating content—especially if you’re growing your business and want to highlight your successes. But should you? Are your […]
How To Write the Perfect Email Subject Line
Learn how to craft email subject lines that will grab your reader’s attention and bring traffic to your site Most email marketing platforms offer built-in automation tools to help marketers send messages at various intervals and track conversions. These tools are helpful, but they don’t provide the level of control required by a well-managed email […]
Stages of a Web Development Project
Understand the stages of development that lead to a successful website Developing a web application that is efficient and user-friendly is no easy feat. Many people mistakenly believe website development only involves content management systems, wireframes, and coding. However, other crucial aspects need to be considered during the development stage, such as crafting a deliberate […]
YouTube Marketing Strategies: How To Write Effective Video Descriptions
Learn how to optimize your YouTube video descriptions to get more views and increase traffic to your business You can’t just passively wait for people to find your product or website if you want to remain competitive in today’s market. Even if you utilize tools like video marketing and post videos on YouTube through your […]
Everything You Need To Know About Using Music in YouTube Videos
A video can tell a story that captures an audience’s attention. And adding music is one of the easiest ways to spice up a video and make it stand out from the crowd. But if you post videos on YouTube, it’s important that you have permission to use any music you put in your videos […]
Do Customer Loyalty Programs Really Work?
It’s widely known that acquiring new customers is far more costly than keeping existing ones—anywhere from 5 to 25 times more expensive. Additionally, one recent study found that companies can increase their profits by a whopping 25 percent through a mere 5 percent increase in customer retention. These are just some of the reasons why […]
Paid Advertising Guide: What It Is and Best Practices for SEO
How to leverage pais advertising to your business’ advantage. Paid advertising, also referred to as “digital advertising,” “pay-per-click,” or simply “PPC,” is a marketing strategy used by top Atlanta ad agencies. It involves utilizing search engines and social media platforms to target potential customers based on their interests or past interactions with your brand, making […]
How To Get Started Using YouTube in Your Marketing
A step-by-step guide to getting started with YouTube marketing Video is a useful tool to grab an audience’s attention, making YouTube marketing a natural addition to any smart digital marketing strategy. Today, there are approximately 2.6 billion active YouTube users worldwide. With these users spending an average of 10 hours a week watching video content […]
6 Marketing & Branding Tips for Banks and Financial Services Firms
How can your company stand out from the crowd? Learn more about creating a strong brand for your financial services firm. Don’t opt for general messaging Optimize your financial services website Customize your online presence Be a matchmaker for resources Understand your customers’ goals Remember to say thanks In the crowded world of financial services, […]
10 Commandments of User Experience (UX) Web Design
Before you build out a slick new page on your website, incorporate these 10 UX principles of usability. Consistency is king Design gives your site personality Prioritize usability Understand visual grammar Typeface is a powerful element of design Make your designs accessible for all Avoid complexity when possible Meet the basic needs of your users […]