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Paid Advertising Guide: What It Is and Best Practices for SEO

How to leverage paid advertising to your business’ advantage

Paid advertising, also referred to as “digital advertising,” “pay-per-click” or simply “PPC,” is a marketing strategy that involves using search engines and social media platforms to target segments of potential customers based on what they like or past interactions with your brand.

How does it work? 

Simply put, brands and websites pay publishers—such as website owners, social media platforms and search engines—to promote or prioritize their content. Every time a user clicks on their ads on these digital platforms, the brand is charged a fee.

Successful paid advertising strategies require a specific set of skills, knowledge and experience, which is why we recommend hiring a reliable digital marketing consultant to help you in lead generation and driving traffic to your website’s home page or landing page through paid ads.

Types of paid digital advertising

What are some of the paid online advertising strategies?

There are multiple categories of paid advertising that you can use for lead generation. These include:

  • Pay-per-click (PPC). PPC ads, including search ads, account for up to 65 percent of clicks compared to organically generated leads. One of the most common utilizations of PPC campaigns is Google search. Also known as paid search marketing, PPC offers image display ads and text ads to searchers on platforms such as Google, Yahoo and Bing. PPC marketing campaigns are positioned higher on Google than organic search results.
  • Social media advertising. This is one of the easiest marketing techniques to help you reach out to your target audience through Facebook, Twitter, LinkedIn, Instagram, Pinterest and other social media channels.

  • Influencer marketing. This more modern strategy involves partnering with individuals on social media in your space that have enough followers and social influence to effectively advertise your brand.

How to be successful in paid advertising as a small business

Operating a small business with a limited budget means that you have to be smart with where you allocate your finances and how. Here are some tips we’ve learned along the way:

1. Filter your audience

The main goal of paid advertising is to attract the right people to view your ads—not necessarily the highest number of people. You should concentrate your efforts on persuading your target audience when creating your ads.

To accomplish this, take a look at your buyer personas and be specific in terms of geographical location, audience demographics, needs, interests, etc. What search terms is your audience using and what are they interested in? Avoid using broad, general terms so you can get the most out of your planned budget. Also, be sure to utilize your highest-priority keywords.

Customize your ad content to attract the right buyer instead of wasting your budget on users who are not interested in what you’re offering.

2. Choose the best platform

Before you launch any paid advertising campaign, make sure you know what sites your customers mainly use. 

If you are targeting older millennials, for example, consider buying ads on sites where this age group is most active such as Pinterest and Instagram, rather than investing in TikTok which is mainly used by younger audiences.

If you don’t know what sites are most popular with your users, consider asking them. Run a poll or email campaign asking which channels they use the most.

3. Dig into the data

The only way to know if your approach to paid advertising is working or not is to track your key performance indicators (KPIs). Pay-per-click hosts such as Google and Facebook allow you to track your results, including click-through rate, conversion rates and cost-per-click (CPC) as well as monitor ad performance.

Just be sure to give your ads ample time to work before you make adjustments.

4. Choose strong keywords

Use a combination of popular search phrases and broad matches right words to attract your ideal target audience.

5. Optimize your ads

When it comes to paid advertising, you have a limited number of characters to convince a visitor to click on your link over all the others. To convert the maximum percentage of customers, take time to review the platform’s policies and create ad text that meets their guidelines with the user experience in mind.

Why invest in paid advertising? Everything you need to know:

There are more than 2 billion social media users every day. Google processes over 3.5 billion searches per day. Businesses that don’t market on social media and on search engines risk falling behind. 

A paid advertising strategy is a powerful marketing tool that can assist you in accomplishing visibility (brand awareness), lead generation and drive traffic through:

  • Search advertising. The search engine results displays ads as search results.

  • Display advertising. These are ads displayed as videos or graphics on social media feeds and other sites.

Below are some of the benefits experienced by brands that effectively use paid advertising:

Brand identity

Paid advertising guarantees you a place in the customer’s feed. You get a direct window to drive website traffic, leads and sales.

Cost-effective

Paid advertising (and digital marketing as a whole) is a cost-effective way to market your business compared to traditional marketing methods such as TV and radio commercials. Most platforms use a PPC payment model, meaning you only pay for the number of clicks your ad receives.

Easy-to-track results

Unlike traditional marketing, paid advertising metrics are easy to track and measure through the use of Google Analytics and Google Ads tools. Statistics on the performance of your campaigns can reveal the ROI of your campaign and help you tweak your efforts for maximum results.

Privileges

With dropdown#toggle” data-dropdown-menu-id-param=”menu_term_245497593″ data-dropdown-placement-param=”top” data-term-id=”245497593″ style=”background-color: rgb(255, 242, 204);”>potential customers by utilizing the platform You are also in control of your budget, and you can choose the amount of money you wish to spend. You can even pause and stop

Flexibility

Paid advertising can also work well with other advertising channels. For example, search engine optimization (SEO) strategy, including keyword research, and PPC ads can be used in partnership to drive more traffic to your site and boost your search engine rankings and elevate your marketing strategy.

Do you need help coming up with a paid advertising strategy? Contact our team at Brown Bag today and we’ll get started.
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Award-Winning Creative Digital Marketing Firm in Atlanta, Georgia

When was the last time you saw a marketing campaign that made you stop and pay attention?

Many businesses simply don’t get digital marketing right because it’s a complex mix of art and science. The best content, web design and marketing strategies draw from deep wells of artistic creativity, imagination and innovation. But at the same time, the importance of a dedicated and scientific approach when it comes to SEO, email outreach, and social media cannot be understated.

If you’re looking to hire the best local marketing firm in your area, then look no further. Brown Bag Marketing is a full-service digital marketing agency offering custom online advertising and marketing solutions for small, mid-sized, and large businesses. When it comes to digital and social media marketing, content, design and development, we’ve got mad skills. And we’re a one-stop-shop!

Based in Atlanta, Brown Bag Marketing provides a comprehensive “bag” of digital marketing, SEO and web design services, including:

While we are fully equipped to provide effective solutions for all types of businesses, our past industry experience helps us bring added expertise and knowledge to the table. Industries we’ve worked with include manufacturing, financial services, financial services, pharma and healthcare, animal health and technology. 

What’s the Brown Bag difference?

Unlike other internet marketing agencies, we believe that when it comes to a successful digital marketing strategy, there’s no one-size-fits-all approach. We develop individualized marketing plans for each client — whether they’re a Fortune 500 company or a small mom-and-pop shop. By combining our eclectic mix of technical SEO wizardry, branding expertise and marketing know-how, we’ve delivered powerful results for companies of all sizes — from AT&T and SAP, to global nonprofits, national hospitals and local small businesses.

In today’s economy, a digital marketing strategy is the best way to turn your business website into an effective and efficient marketing channel that takes your company to the next level. There are many different approaches you can take, and choosing the right path for your business isn’t always easy. Our experts have the experience, knowledge and tools to help you avoid common pitfalls and grow revenue quickly. Let us create a custom marketing strategy for you to support your company’s mission and deliver the results you’re looking for sooner.

Ryan Glancy

Digital Marketing Manager

What’s in my bag?

“A spicy chicken sandwich with pepper jack cheese, large fry and extra Chick-fil-A sauce.”

Known for being a leading digital strategist, at The Bag, Ryan is responsible for developing and executing paid media, SEO, analytics and CRM strategies. Prior to joining our team, he served as the Sr. Digital and Brand Manager at Park ’N Fly and the Digital Marketing Manager at Triumph Motorcycles America. Ryan also graduated from Kennesaw State University with a BBA in Marketing.

Outside of the office you can find Ryan spending quality time with his wife and one-year old son, listening to records, agonizing over any Atlanta sports team or enjoying an ice-cold adult beverage.

Proudly Supports

Piedmont Park Conservancy, a nonprofit dedicated to preserve and enhance the park.

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Elizabeth Roos

Account Manager

What’s in my bag?

“My bag is filled with a pen of every of color, three different snack options, a small multi-use tool kit, a game of travel Yahtzee, and … oh wait … I had to take that out because my bag was over the weight limit! Needless to say, I’m ready for anything life throws at me.”

No two days look alike for Elizabeth. She wears many hats to support the client services team, and rumor has it, she can switch them out using only her mind, just like Eleven from Stranger Things. She honed her mental powers at Washington and Lee University with a bachelor’s in art history. Prior to Brown Bag, she worked as an intern for Camp Twin Lakes, a local non-profit, and Tribe Inc., an internal communications agency.

When Elizabeth’s not running around our Buckhead office, you can find her hitting the pavement for half marathons, hiking, hanging out with friends and family, or checking out the latest exhibit at the High Museum.

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Tricia Peters

Senior Account Director

What’s in my bag?

“A planner to stay organized, coffee for unlimited energy, a positive attitude and a sense of humor to keep things light.”

As Director of Strategic Accounts, Tricia (“TP”) manages projects with a cool, calm demeanor. Her determination to help others shines in her projects and random needs around the office. And her resilience is commendable. Not only has Tricia been in the Brown Bag family more than 12 years, she’s held several different positions during her tenure. But that’s not because she’s indecisive – she’s a quick learner and eager to bridge the gap whenever necessary. Simply put, Tricia is a dream come true for our team and clients.

Tricia enjoys traveling, spending time with family and friends, pushing herself at boot camp, spending time outdoors and cheering on her favorite football team, the Alabama Crimson Tide.

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Lisa Long

Account Director

What’s in my bag?

“In my bag you will find laugher, kindness, a good sense of humor and an ‘always can do better’ attitude.”

Whether she’s running a marathon or providing stellar account management service, Lisa knows a thing or two about going the extra mile. A problem solver with a positive attitude, Lisa helps her clients meet their business goals while continuously providing opportunities for growth. Before Brown Bag, Lisa worked for Team One and Grey Worldwide Atlanta, and she graduated from Kennesaw State University with a degree in Communications.

Outside of work, Lisa enjoys tennis, running, boot camp, gardening, concerts, traveling and time with her family.

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Brandon Levoy

Director, Digital Marketing

What’s in my bag?

“My phone, wallet, a protein bar – and probably a dog toy or two.”

As a Senior Account Supervisor, Brandon strives to hone his talents at the intersection of thoughtful strategy and creative solutions. The combination makes him a skilled client partner -and one of our favorite players at company game nights. He is a designer and strategist at heart, with client experience across several industries, including campaigns for Publix, The Home Depot, Michael Kors, Whole Foods and Disney.

There’s no question about it – this guy is sharp. Brandon was Valedictorian of his high school before going on to graduate top of his class from the University of Florida. Outside of work, Brandon enjoys working out, eating healthy, drinking margaritas and hanging out with his fiancé and two golden pups!

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Dave Kuhn

Associate Creative Director

What’s in my bag?

“A trove of random references, movie quotes and impressions.”

As Associate Creative Director, Dave translates the strategic goals of each client and transforms them into thoughtful, clever and effective creative. Prior to joining Brown Bag, he worked on projects for well-known brand identities such as King of Pops, Clemson University, and notable spirit, beverage and industry clients. Dave also conceived and directed custom video content for Cox Automotive’s NASCAR driver teams and created award winning corporate design for Woodruff Arts Center in Atlanta.

Outside of work, Dave enjoys traveling with his lovely wife, visiting coastlines, single malts, playing with his dogs, listening to vinyl records and seeing live music.

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Kirsten Humphreys

Senior Front End Developer

What’s in my bag?

“A hard working, positive attitude with the uncanny ability to take whatever is thrown my way.”

A resourceful and astute problem solver, Kirsten has never met a challenge she couldn’t handle. As our Software Developer, Kirsten is responsible for front-end development and QA testing. No matter the task, if Kirsten’s on the job, it’s as good as done. Kirsten previously worked at Marc Jacobs and graduated from Savannah College of Art and Design.

Outside of work, Kirsten enjoys searching for her next favorite restaurant, exploring new cities and spending time with her nieces and nephews.

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Mary Graddy

Senior Account Manager

What’s in my bag?

“Multiple shades of lipstick, colored pens, peanut butter and a bottle opener, because I’m all about style and efficiency.” 

Calm, cool and collected, it’s safe to say Mary knows a thing or two about staying on track. Case in point—she once hiked eight national parks in 14 days. At Brown Bag, she forges a path for her teammates amidst the ever-changing, exciting chaos of projects and assists with the day-to-day management of accounts. She first honed her powers of concentration at Georgia State University, where she completed a degree in Business Marketing. Prior to Brown Bag, Mary kept things running at our sister company, Vetlocity, as Manager of Business Operations.

When she’s not making sure we meet our deadlines, you can find Mary conquering more of the great outdoors. Or, if it’s raining, she’ll be channeling her inner artist by coloring, or hitting up the latest new restaurant around town. 

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Jessica Gorman

Copywriter

What’s in my bag?

“Creativity, a giddy passion for beautifully written prose and a pack of gum for fresh breath.”

Jessica makes her role as an Account Supervisor look easy. She’s a creative thinker, team player and always up for a new challenge. Before becoming a Bagger, Jessica was a writer and on-camera personality for NASCAR. She graduated from the University of Alabama where she earned a bachelor’s degree in Public Relations.

Outside of work, Jessica enjoys traveling, taking Pilates classes, cheering on the Alabama Crimson Tide, curling up with a good book or trying a new local restaurant.

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Jen Cole

Senior Designer

What’s in my bag?

“Sticky notes, colored markers and miniature succulents to inspire creativity.”

Jen’s love for color and creativity is apparent in every project she touches. We say, ‘shine on, wild woman!’ And after you experience Jen’s inquisitive and vibrant personality, we’re confident that you’ll feel the same. Jen is a Senior Designer on our creative team. She digests requirements and deliverables in a snap, likely due to her experience with creative agencies and teaching at the Creative Circus. Jen attended the University of Georgia and received her Bachelor’s in English and Women’s Studies, as well as the Creative Circus where she studied Graphic Design.

Outside of work, Jen likes to play tennis, watch anime and hone her amateur gardening skills.

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Kim Trubey

Senior Account Supervisor

What’s in my bag?

“A Philly Cheesesteak Wiz Wit.”

Kim is known by her peers for being a client advocate who keeps the finish line in sight, anticipates the curve balls, and constantly adapts to any situation thrown her way – seriously, that came from a lengthy excerpt written by one of her past coworkers. As a Senior Account Supervisor here at Brown Bag Marketing, she is able to utilize her former skills and experiences by ensuring the best possible work is delivered on time and within budget for our clients. Prior to joining our team, Kim attended East Carolina University where she received a BS in Advertising and Communications. After earning her degree and spending a stint of time in Tech sales, she moved on to work for a couple of large Ad Agencies in the Philadelphia area where she worked for brands such as Under Armour, Planet Fitness, Aetna, CVS Health and Comcast.

Outside of work, Kim enjoys cheering on any Philadelphia sports team (Go Birds and Flyers!), spell checking Kanye on Twitter, traveling and cooking.

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Kelly Campbell

Account Director

What’s in my bag?

“My journal of quotes and ideas, a book, a snack, and some lip gloss because I like to do everything with an extra bit of style and sass.”

Witty, intelligent, and up for any challenge, Kelly brings her enthusiasm to everything she does. Whether she’s planning her next trip or preparing for a new business pitch, she keeps her passion for helping people at the top of her list. Prior to business development, Kelly lead talent acquisition and still drops in the talent office from time to time. Before Brown Bag, Kelly was an Executive Recruiter for The Intersect Group. She graduated with a degree in Intercultural Studies of Business and French from Wofford College where she was also a member of the women’s soccer team.

Outside of work, Kelly enjoys spending time outdoors, adding stamps to her passport, reading, writing, and dancing—and she’s always up for a new adventure!

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Izzy Barrett

Senior Account Executive

What’s in my bag?

“A notebook, chocolate covered espresso beans, a book of jokes and the NY Times Best Seller magazine.”

If you’re looking for fierce enthusiasm with full attention to detail, you need Izzy. And with phrases like, “that’s Izztastic” or “let’s Izzify it” floating around the office, it’s clear she’s made a positive impression on all of us. As an Account Executive, Izzy’s skillset is golden. Day-to-day, she facilitates successful initiation, planning, execution, monitoring and delivery for her clients. She’s always open to a new challenge or helping her colleagues with a complex project. Izzy is sharp, eager to succeed and a compulsive over-deliverer. Prior to taking on her current role as Account Executive, Izzy led the sales team for an animal health start-up.

Outside of the office, Izzy enjoys staying active and playing in sports leagues, traveling and spending time with family.

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Nicole Baird

Director, Strategic Accounts

What’s in my bag?

“Coffee, and lots of it. A pack of gum for when I finish my coffee, Life Savers Gummies because everyone needs a sweet treat once in awhile, and a great ready-for-whatever-comes-my-way attitude!”

As a project lead, Nicole is the definition of grace under pressure, making sure projects remain in-scope, on-time and on-budget. With her trusted Starbucks always by her side, she helps develop and define project approach with ease, all the while facilitating constant communication between all departments and clients. Before Brown Bag, Nicole worked for Otis Elevator and graduated Cum Laude from the University of Georgia with a degree in Marketing.

Outside of work, Nicole loves traveling, exploring Atlanta, checking out new restaurants, concerts, and, of course, UGA football!
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Scott Bailey

Senior Application Developer

What’s in my bag?

“Computer and headphones”

A fearless Jedi skilled in the ways of the Mobile Strike Team, Scott is no ordinary Mobile Developer. Whether it’s developing native iOS apps or writing new code, Scott is fearless in the face of a new challenge. Before Brown Bag, Scott worked as a Computer Science Tutor and as a .NET developer. Scott graduated from the University of South Carolina Upstate with a degree in Computer Information Systems.

Outside of work, Scott enjoys binge watching The Office, gaming, and hanging out with his dogs.

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Sela Missirian

VP, Strategy and Business Development

What’s in my bag?

“I have a fantastic social network and loads of curiosity and creativity to help people solve their marketing problems!”

Sela Missirian describes her role at Brown Bag in three words: sales and strategy. Anyone else would tell you she’s a quick-thinking, problem-solving, semi-omnipotent master strategist. Sadly, that title doesn’t fit on normal-sized business cards so her working title is VP, Marketing & Business Development. Before Brown Bag, Sela worked for several dynamic companies including S1 Technologies, Autodesk (formerly 3D/EYE), Moxie (formerly Engauge Digital) and Brown Bag. Yes, we said Brown Bag. After several years apart, Sela is back home and we couldn’t be more thrilled. Now, who’s crazy for not touching anything in her office since she left?

Sela graduated with a Bachelors of Science in Design from Cornell University. Her list of achievements include the pioneering of social media with big name-brands like AT&T and Food Lion, lecturing on digital marketing at Georgia Tech Scheller College of Business, working in Europe and Asia, earning a Certificate of Wines from the French Culinary Institute and a flair for Armenian cooking handed down from her mother. She also enjoys traveling and blogging about the good life.

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Jerry Lewis

SVP, Creative

What’s in my bag?

“A competitive nature is in my bag. I’m a very involved, hands-on kind of guy who would rather be an active participant than sit on the sidelines and watch. This is evident at my job. And it’s the experience I’ve gained by working with great people for many years.”

Working on multiple projects while being in several places at once may seem impossible, but not for Jerry Lewis. Although he’s never admitted to having been cloned, how else do you explain his ability to successfully lead a creative department, attend countless meetings, field thousands of emails, teach design classes and coach about a dozen different sports? Okay, we’re not sure how he does it either, we’re just glad he does. During his tenure as a Creative Director, Jerry has worked on big name clients like Pfizer, Allergan, Bridgestone Sports, Precept, Carvel Ice Cream, E-Z-GO, and Piccadilly Cafeteria to name a few. He has also received ShowSouth, Addys, CTAM Awards and has had his work featured in Communication Arts and PRINT.

One glance into Jerry’s office is all it takes to realize he’s a huge Gator fan, which makes sense considering he graduated from the University of Florida (which also helps explain his love of jean shorts and tank tops. Just kidding, he would never wear a tank top.) Jerry is also an esteemed graduate of the Portfolio Center where, as mentioned before, he teaches design. Outside of work, he is a devoted husband and dad as well as an amazing golfer.

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Lindsey Lynes

SVP, Strategic Accounts

What’s in my bag?

“All the (cool) mom things, a quick laugh, an old school calculator, a professional book or two, and a stubborn refusal to fail.”

The only thing larger than Lindsey’s role at Brown Bag is the size of her heart. Coupling her enthusiasm with her deep concern for the people around her, she is a driving force that keeps Brown Bag moving successfully forward. As our VP of Strategic Accounts, Lindsey leads brand and business strategy for a portfolio of clients, as well as a team of marketing professionals. Aligning her client’s goals with the roadmap to get them there, she is focused on developing the right people and the appropriate solutions to ensure long-term success. Ever evolving and multi-dimensional, Lindsey leveraged her technical and business acumen to lead Vetlocity, a loyalty-based rebates and rewards start-up, and her passion for growing talent as the VP of People and Culture, before heading up her current team. With Brown Bag since the beginning, Lindsey combines her experience across marketing, HR, operations, and finance to bring the right mix of creative solutions to meet an organization’s needs.

When she isn’t guiding her clients or the next generation of professionals, Lindsey stays busy leading her two young children in many of the same things—positivity, showing up, and leading with grit and grace. Lindsey was born and raised in Georgia, but now enjoys calling coastal Connecticut home. She holds a BS in Marketing and Sales and a Certificate in Business Leadership from The University of Georgia and is SHRM certified.

Proudly Supports

Kids in Crisis, a non-profit organization in which trained Crisis Counselors help children and families cope with unsafe situations, family conflicts, substance abuse, mental health issues, school problems.

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Laurie Michaels

President

What’s in my bag?

“Family photos, assorted lists (with 6 kids, there are lists of lists), and depending on the day, the family pup, Lotto.”

During Laurie’s career, she’s worked in virtually every operational capacity, from strategy to execution to marketing to training. She can plan, she can evaluate, she can write things, she can manage things and she can sell things. She’s taken what she’s experienced and used it to synthesize comprehensive insights into how operations work well: that means equipping people, establishing processes, and driving results.

Basically, Laurie is a can-do gal with a lot of heart. She looks at Brown Bag’s goals and applies her talents to making sure we have what we need to reach them. Call that role what you will: Driven Leader, Level-Headed Project Manager, Committed Quartermaster, or One-Woman-Optimization Machine. We’re just thankful she looks out for us and our clients.

So, really: how can she help you?

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Brandon Sisia

Designer

What’s in my bag?

“I like to travel light and only stock up on the essentials. A MacBook computer, pair of headphones, a water bottle and my love of all things design.”

A young creative with an old-soul, Brandon comes to Brown Bag all the way from New York City where he attended Fordham University and graduated with a BA in Visual Arts. As a Junior Designer, he will be developing engaging design solutions while collaborating with our awesome team of creative Baggers.

Outside of business hours, you can find Brandon listening to various genres of music, learning to fish, or shooting hoops.

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Rob Williams

Lead Front End Engineer

What’s in my bag?

‘Everything . . . it’s a big bag!’

Although he describes his role as that of an Interactive Henchman, Rob is an affable curmudgeon whose role at Brown Bag is continuously expanding because he not only meets every challenge, he crushes them like an SEC team playing in the national championship. Before Brown Bag, Rob worked for Internet Gaming Inc., where he did UI design for online gaming. He also worked for Virtual Magic where he specialized in Web and Flash development. Rob has a degree from AIA in 3D Modeling and Animation and a degree from SPSU in Game Design and Development.

Outside of Brown Bag, Rob is into volleyball, old cars, and collecting lawn trolls.

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Michael Davis

VP, Digital Strategy

What’s in my bag?

“Even though I’m a digital marketer, I always keep analogue writing implements like nice notebooks and pens in the front pockets of my messenger bag. In the main compartment I keep a focus on helping people and organizations thrive.”

Michael is here to work with our clients to leverage digital marketing strategies in ways that have real positive business outcomes.  He comes with a decade and a half of digital marketing leadership experience spent as an independent consultant and then at a successful Dot Com, a Fortune 10 company, and two large non-profits. Michael’s time in marketing was split by a four-year stint as a Cavalry Scout in the US Army, including a fifteen-month deployment to Iraq. He has been described as an interesting blend of loveable dufus, data nerd, and whiteboard warrior.

When Michael isn’t working with our clients to develop their next digital strategy, he has the joy of sharing his life with his wife and three children. In the rare instances when he has some free time, you will find him in the woods either hiking, camping, fishing, or (if he is especially lucky) all three.

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Ashley Nix

Director, Social Media

What’s in my bag?

“Gratitude journal, gum, calculator to determine result rates, and my phone loaded with social apps!”  

Since the days of AOL chat rooms and MySpace, Ashley’s fascination for the sense of community built through social media drives her passion for social strategy and engagement. That said, Ashley wants to help your brand nurture and grow your social community with support of insights and analytics that informs content strategy.

Long before Brown Bag, Ashley studied Television Production at The University of Florida and is a proud Gator grad, never missing a football game. She started her career at The Weather Channel which ignited her now passion for weather (tornado chasing is on her bucket list) and social media marketing as she Tweeted weather updates throughout her shift.

When Ashley’s not on social for her clients she’s engaging with her personal followers and probably sipping on a glass of red wine with a reality show on in the background.

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Jason Dominy

Director of Social Media Strategy

What’s in my bag?

My name is Jason, and my friends call me Jason. I’ve been working in social media for marketing since social media started, back in the ice age with the dinosaurs. I’ve had the opportunity to manage and create social media for brands like Coca-Cola, Chick-fil-A, Wells Fargo, McDonald’s, Southern Company, UPS, Salesforce, and so many more.

When I’m not avoiding social media (kidding, maybe), I am usually trekking with my dog Kato up to the mountains to hike and capture waterfall photos. I have captured 66 waterfalls since April of this year. Fun fact: Sela and I worked at the same agency, barely missing each other timewise. Another fun fact: I once met Chuck Norris and lived. (I was in a movie called “Invasion USA” as an extra when I was 12.)

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Jordan Schembri

Account Supervisor

What’s in my bag?

“I always have a notebook, headphones, sunglasses, and a Target gift card for whatever the day holds.”

Jordan’s workdays are filled understanding client needs and working with the team to find creative solutions. Her strong team mentality is great for the internal and external collaborations and making sure everyone is in a place to succeed. Prior to joining the Brown Bag team, Jordan has worked in all areas of marketing from print and radio materials to social media and tradeshow coverage.

Outside of the office, you can find Jordan reading, working out, listening to podcasts, and finding the best queso and margaritas ATL has to offer.

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Ally Nastasi

Digital Marketing Analyst

What’s in my bag?

“Purple pens (because why use black?), emergency candy, and a deck of playing cards.”

As a digital marketing analyst, Ally is powered by consumer research and data analytics. She uses audience insights, site analytics, and more to win new clients and support digital strategy for existing clients. Ally is a proud graduate of the Georgia Tech Scheller College of Business where she earned a B.S in Business Administration and a minor in Engineering and Technology.  If she could have a superpower, she would be mermaid who can control water and hold her breath like a fish –Think H2O meets Katara from “Avatar, the Last Air Bender!” 

Outside of work, Ally is likely watching reruns of Survivor, playing Settlers of Catan with friends, or seeking out the best ice cream places in Atlanta (or even making her own)!

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Harrison Michaels

Marketing Operations

What’s in my bag?

“My wallet, sometimes with or without cash inside of it, along with a burrito filled with as much cheese as possible”

Harrison is a young and energetic sales marketing enthusiast from the OTP- Alpharetta, GA. He currently studies business and professional sales at Indiana University.  With sales, lead management, and sales forecasting running through his blood, he is always eager to learn new strategies to enhance his sales skills. Harrison is a quick thinker who loves being challenged with new ideas and questions. He loves all things Atlanta, where he plans to further his career after college.

In his free time, he can be found cheering on his favorite teams (Indiana and the Braves) with friends and enjoying time with his massive family.

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Leslie French

Senior Copywriter

What’s in my bag?

“I recently downsized. So it’s really more about what’s no longer in my bag, which would be my beloved bug spray, 23 ink pens, 10-lb. wallet and extensive scrunchie collection. Now, I’m travelin’ light. I’m down to 12 pens.”

Leslie is a Senior Copywriter who has a wealth of experience in both B2C and B2B, and has some pretty good stories and accolades to show for it. While not a fan of the Oxford comma, she is a fan of thoughtfully crafted copy that connects with the target audience. Leslie believes some people do read every word, however delusional that may be. She clings to that, in fact, so it’s best to not dispute it.

When Leslie’s not writing copy that people simply can’t look away from, she enjoys hiking, kayaking and camping with her family, attempting intimidating recipes and catching live music. She’s from the Muscle Shoals, AL, area, so music is in her blood. If you get it, you get it.

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Ellen Regan

Account Coordinator

What’s in my bag?

“A book, coffee at all hours of the day, and pop-culture knowledge that no one asked for.”

As a Social Media Specialist, Ellen is all things social strategy. She coordinates our organic social accounts and is always thinking of creative ways to implement forward-thinking strategies. An Auburn University graduate, she studied Public Relations and Marketing and is constantly trying to further her knowledge! 

Outside of work, Ellen enjoys trying a new restaurant (specifically Italian), watching tv shows that will probably get cancelled, or grabbing a drink with a friend.

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Victoria Petrosky

Designer

What’s in my bag?

“X-acto knife, quarters for the nearest pinball machine, and chicken red curry… doesn’t matter the time of day, I will devour it.”

Victoria’s goal at Brown Bag is to unveil new and surprising design solutions through hard work and happy accidents. She is a go-getter who loves doing creative deep dives. She takes critiques and runs with them, all while being her goofy and wildly supportive self. Victoria graduated from Emerson College where she received a bachelor’s in Theater Studies. She then went on to attend the Creative Circus with a focus in Graphic Design.

When Victoria is not designing, you can catch her in North Georgia hiking or relaxing at a winery. 

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Randall Wunder-smith

Senior Copywriter

What’s in my bag?

“Empathy, honesty, a yearning for transformative truth and a sense of humor. Also: a terawatt-powered BS detector, which I self-apply regularly. Every creative needs one.”

Does Randall work at Brown Bag? Well, yes. But it’s more than that. Randall writes at Brown Bag. There’s a big difference – as big as the ideas he uses to propel our clients into brighter, more compelling stories for their businesses. And don’t let his penchant for wit and deadpan fool you. Randall’s a deep guy, ready to pour himself into understanding a client’s industry and build authentic connections with their customers, all with the right selection of the right words. It all started when he completed his BA and MA in English from Auburn University. He’s also got years under his belt as a retail grocery worker, even more time spent in college-level faculty development and a fair amount of freelance canoodling in web design.

When Randall’s not translating great ideas into impeccable copy, he’s got no shortage of hobbies and interests, including, but not limited to: tabletop gaming, speculative fiction, miniature painting, miscellaneous nerd culture, beer, etymology, Icelandic sagas, the intersection of secular humanism and mystical thinking, and relationships worth investing in. And cats. Lots of cats.

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Maddie Rosenbaum

Graphic Designer

What’s in my bag?

“My bag is a black duffle, and over the weight limit. Filled with an outfit for every occasion and a planned color coded itinerary… My OCD travels with me everywhere.” 

Maddie’s role at Brown Bag Marketing is to create and produce content to be posted online, increase traffic to clients’ social media and appeal to target audiences. Creating posts, pages, and applications to attract consumers. Coworkers describe her as “the one with the color coded calendar” or “large iced coffee in hand”. After attending Mississippi State University, she moved to Atlanta to pursue her Graphic Design career.

Outside of work she usually is taking a nap, binge watching another season of Real Housewives, or cheering on her bulldogs with a cowbell in hand. 

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Gabriela Garcia

Account Manager

What’s in my bag?

“An agenda, coffee, wine opener, and an always-be-open-to-learning attitude!”

Gabriela’s love to constantly learn and be challenged is seen through her ability to take on new projects quickly and support the Client Services team with day-to-day responsibilities and deadlines. No matter what the project may be – Gabriela is always up for a challenge. She got her work ethic from the University of Georgia and has worked for a start-up company, where she was a one-woman marketing team, to working for larger well-known accounts like Nissan.

When Gabriela isn’t in the office she enjoys going to the pool during the summer and having wine and charcuterie nights with her friends.

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Hollie Rivers

Account Manager

What’s in my bag?

“Chapstick, a notebook, PILOT pens, dog treats (you never know when you’ll meet a new friend), and also a snack.”

Hardworking, clever, and a creative problem solver at heart, Hollie is known best for ultimately being of help in any way she can. With 5+ years of experience in creating and implementing effective marketing strategies and campaigns for Atlanta-based nonprofit organizations, and developing relationships, she is skilled in all facets of marketing, and always actively looking to learn more to help better serve clients. 

When not in the office, you can find Hollie hiking with her dog Kylo, storytelling at a local farmer’s market, caring for foster kittens, or grabbing a drink outside on a rooftop somewhere.

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Aimee Simmons

Project Manager

What’s in my bag?

“Color notecards/pens for jotting down creative solutions, sunglasses to see a new perspective, and a funny take on life.”  

As a Project Manager for Digital, she builds strategic puzzle pieces into BIG picture realities. She has 8 years of experience as a marketing project manager. With her sharp eye for detail and creative problem-solving skills, Aimee manages numerous integrated deliverables for a variety of digital marketing strategies, initiatives, and communications for our clients. She also brings extensive experience working with non-profit organizations and development teams. 

Aimee is an Atlanta native. Outside of the office, she enjoys exploring historical sites with her hubby, attending Broadway plays at the Fox Theatre, taking her shichon pup on sniff ‘n strolls, writing, and mentoring younger women. 

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Ansley Tolbert

Marketing Operations

What’s in my bag?

“In my bag you will find matcha lemonade, a bullet journal, bread, the color green everywhere, and my guitar (it’s a heavy duty bag)”

Ansley is an enthusiastic marketer from Atlanta, Ga. She is currently studying marketing and data analytics at the Univeristy of Colorado Boulder. With some background work in social media strategy, SEO, and consumer research she is excited to work with other Brown Baggers to grow her knowledge in the industry. Ansley loves to ask questions and is a positive person who can often be found dancing while working (mostly moves from Tik Toks).

In her free time Ansley loves to spend time doing anything possible outdoors (skiing, running, kayaking, etc..), playing her guitar, and eating chips and queso with friends.

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Brenae Johnson-Davis

Ux developer

What’s in my bag?

“If you opened my bag you would see a MacBook Pro, AirPods, a faded band tee, and Chai Tea Latte.”

Brenae graduated from Kennesaw State University with degree in Technical Communication. She is a UX Designer but has coding skills hence the UX Developer role. Brenae previously worked in corporate as a UX Designer redesigning UI, creating UX best practices, establishing UX culture, and developing custom web applications.

When not at work Brenae loves vintage shopping at local stores, trying out local taverns, and going to sporting events. Also, she is currently making 70’s inspired music and creating a streetwear line.

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Hunter Abell

Front-end developer

What’s in my bag?

“A board game to break the ice, a book with a great story, some tickets to an Atlanta United game, and an adventurous, can-do attitude.”

A hard worker with a real propensity for Google-Fu. Hunter excels at problem solving and meeting challenges head-on. He has never met a challenge he couldn’t tackle. As a Front-end developer, Hunter is in charge of building badass websites to meet all your needs. He is passionate about creating fun and memorable pages. Hunter has previously worked for Laneway Education in Sydney, Australia and graduated from Berry College with two degrees: Creative Technologies and Business Management.

Outside of work Hunter loves all things hiking, biking, ultimate frisbee, board games, bourbon, and finding new adventures wherever he goes.

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Let's chat

Dan Michaels, CEO

What’s in my bag?

“A laser focus on showing how Brown Bag Marketing can radically improve the future for our clients. And, if I’m honest, a bunch of really cool costumes that I picked up at Party City.”

Probably 50 percent of Baggers know Dan as the guy who went full Grinch for Halloween (his favorite holiday); the other half sees him in his everyday costume, Mr. Enthusiasm.

He’s here to make people’s work develop to its full potential, as fast as he can make that happen. He’s all about helping others grow. Not surprisingly, Dan doesn’t talk much about himself. He wants to talk about whomever he’s talking with. Hey, you could be next.

And if so, you should know he’ll bring unparalleled sales acumen to the conversation. Hold up: that doesn’t mean schmaltz. Turns out they don’t teach that at Emory’s Goizueta Business School, where Dan earned his MBA. Instead, whether he’s talking with a designer, a client, or a prospect, he’s always hunting for a way to take what they do and make it great. You will not find a more energetic, innovative cheerleader for your business’s success.

Put simply, the guy’s a human accelerator. Just don’t ask him to present to your Board on Halloween, unless they’re into gorilla suits.

Proudly Supports

Turning Point, a non-profit organization that improves the quality of life for women with breast cancer by providing, promoting and advocating specialized and evidence-based rehabilitation.

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