Stages of a Web Development Project

Understand the stages of development that lead to a successful website

Developing a web application that is efficient and user-friendly is no easy feat. Many people mistakenly believe website development only involves content management systems, wireframes, and coding. However, other crucial aspects need to be considered during the development stage, such as crafting a deliberate online strategy.

A well-laid process is imperative to avoid challenges and ensure a successful outcome. This is where our Atlanta web development firm can be your valuable asset.

We’ll guide you through the entire process, from strategy to development, ensuring your new or rebranded website is functional and user-friendly.

Phases of a web development project

Let’s get started on the crucial phases of web development needed for a well-performing website. We’ll discuss each step along with the challenges you may face during each phase.

Goal identification

The first stage of web development process is goal identification. To start you off, you should identify the purpose for creating your site and what your website is supposed to achieve. Then, in collaboration with a designer and frontend developer, consider your site’s target audience or end-user, intended content, primary aim and look at how competitors or other online businesses have created their sites.

This phase is time-consuming but the foundation that will determine the success of subsequent stages. If this initial step is flawed or the goals aren’t clear, the project will set off in the wrong direction. The challenge in this phase is identifying goals and requirements, which may not be as easy as it sounds.

Scope definition

Scope definition is the second phase of web development, where you outline your site’s scope. The biggest challenge during this phase is a gradual increase of goals or an entire shift of goals during the design. The designer goes from building a website to creating push notifications, emails and other additional requests. Problems can arise when client expectations are not proportional to the budget.

Sitemap and wireframe creation

A sitemap is the blueprint of any website. Sitemaps must be user-friendly so customers can easily navigate through the website’s information through clear connections between different pages and content elements.

Next, you’ll want to create a mockup with a wireframe. A wireframe is a 2D outline or sketch of a website that can identify potential gaps and challenges with sitemaps and provide a structure for maintaining the site’s content and visual designs.

A wireframe should give you a general idea of how the website will ultimately look; however, it does not contain the final design elements.

Content creation

After setting the framework or the website development project, it’s time to get to the written content. You will boost your site’s visibility through search engine optimization (SEO) and customer engagement and action with content.

Search engine optimization (SEO)

Over 80% of website traffic comes from search engines like Google.

To ensure your site gets the online exposure it deserves, you need a strong SEO strategy.

Choosing the right keywords is a key component of SEO. Google Trends and Google Keyword Planner are free tools that help you understand the keyword phrases people use to find websites like yours.

Content engagement and action

If the website content you create is engaging, it will push customers to take actions in line with the company’s objectives. Both the writing and presentation of the content will influence the action taken by visitors to your site.

You should ensure your site’s content is chunked into small paragraphs to capture the attention of site visitors. The biggest challenge in content creation is coming up with unique content that is appealing and keeps up with the trends. Curating an SEO to compete with the vast number of competitor sites will require a well-researched approach.

Visual elements

The visual-elements stage focuses on developing a visual style for your type of website. Your company’s branding, colors and logos will highly influence the website design – even beyond the home page.

The choice of images should convey your product message without people having to read it. If the pictures are appealing, your site will be a success, and if not, your site will fail. Designers can use Professional Photographer for high-quality images and Optimizilla for image compression to ensure your website speed isn’t compromised.

The challenge in this design phase is ensuring the user experience will be simple through an appealing User Interface design.


After nailing the content and visuals, it’s time to do the testing (quality assurance). Here, you’ll have to go through each page to check that the links work effectively. You’ll also have to make sure the site is responsive in all browsers and on different devices.

The biggest hurdle during testing is finding errors that result from coding mishaps. Ensure that your development team is proficient in programming languages, such as css or html, and the tools needed to launch the web page (WordPress and any additional plugins that may be compatible.


After all the tedious phases, it’s time for the stage where you can finally enjoy your hard work—launching!

Don’t be surprised if you find that some areas still need tweaking and fixing. Web development is an ongoing process that requires maintenance from time to time. You should run new features, redesign your messaging and monitor analytics regularly.

Working with a professional marketing agency

E-commerce has created a need for companies to have high-functioning websites that cater to their customers’ digital needs. As a result, companies in all industries create well-designed sites to market their products and provide essential information about their businesses. This leads to higher sales volume due to increased exposure.

For a website to function and achieve your business goals, it must be designed well. This is achieved by following the various phases of the web development life cycle and adjusting the process according to your strategy.

A great web design and marketing company should be dedicated to ensuring your site stands out among the crowd. Brown Bag is a full-service digital marketing agency that is passionate about helping companies achieve their goals and reach the next level of success. Contact us today to see what we can do for you.