Why Your Website Needs a Makeover in 2024 (and How Much It Should Cost)

Why Your Website Needs a Makeover in 2024 (and How Much It Should Cost)

Frustrated with your website? You’re not alone!

Let’s be honest—your website might be holding your business back. Maybe it’s outdated, clunky, or just not doing its job. The best way to think of it is having a sales team that doesn’t show up for work!

And you’re not alone. A recent survey of small business owners revealed that nearly half (46%) consider website design to be the most important feature of their online presence. 

For marketing companies, that number jumps to a whopping 68%! 

Why such a big deal?

Because first impressions matter…more than you think!

Your website is often the first interaction potential customers have with your brand. It’s your virtual storefront that sets the tone for everything that follows. 

A website that fails to engage can cost you potential customers, sales, and brand reputation

A poorly designed website can cost you:

  • Customers: They’ll get frustrated and leave without buying anything.
  • Credibility: A dated website makes you look unprofessional and untrustworthy.
  • Sales: If your site isn’t optimized, it won’t rank well in organic search, making it harder for potential customers to find you.
  • Growth: Your website should be a 24/7 sales engine, not a digital paperweight.


But it doesn’t have to be this way! A well-designed website is more than just aesthetics; it’s a powerful tool for driving business growth.

A strategic website makeover can be a game-changer

A modern, user-friendly, and mobile-responsive website not only boosts your brand image but also increases customer engagement, leads, and ultimately, sales.

It tells your story, showcases your products or services, and makes it easy for customers to do business with you.

Think of it this way: your website is your 24/7 sales engine, and design is the fuel that keeps it running smoothly.

What's your website budget? The million-dollar question (or... $2403?)

Speaking of investment, it’s no secret that a website makeover can cost a pretty penny. But how much is too much?

In a 2023 study by Adobe, over half of small businesses are planning to revamp their websites. On average, these businesses are allocating a budget of $2,403 for their website redesigns.

But is that realistic?

Well, it depends. 

A mom-and-pop shop in a small town with little competition might be able to get away with a simple, budget-friendly website refresh. 

But for a larger business in a competitive market, that $2,403 might not even cover a month’s worth of groceries for a small family (and trust us, a well-fed web development team is essential for a website!).

So, how much should you budget for your website makeover?

The short answer? It depends on your specific needs and goals. Factors like:

  • Platform and Framework: The foundation of your website matters. WordPress (WP) is the most popular content management system (CMS) for a reason – it’s flexible, powerful, and user-friendly. But to truly unlock its potential, you’ll need a robust framework. Our designers are experts in Elementor, a leading WP framework that allows for incredible customization and design flexibility without sacrificing ease of use.
  • Functionality: Does your website need to do more than just look pretty? Integrating sales tools like HubSpot can supercharge your lead generation and customer relationship management efforts. As certified HubSpot consultants, we can help you leverage this powerful platform to its full potential.
  • eCommerce: If you’re selling products online, you’ll need a secure, easy-to-use e-commerce platform that integrates seamlessly with your website design.
  • Customization: A template-based site might be a good starting point, but it won’t truly reflect your unique brand identity. Our team can create a fully custom design that captures your brand’s essence and sets you apart from the competition.
  • Ongoing Maintenance and Support: Your website is a living, breathing entity that needs regular updates and maintenance to stay secure and perform at its best. We offer ongoing support packages to ensure your website remains a powerful asset for your business.


By understanding these factors, you can make informed decisions about your website investment and ensure that it delivers a return on your investment (ROI). 

Our creative team will work with you to create a detailed plan that aligns with your budget and goals, ensuring your website makeover is a resounding success.

Your Website: More than just a pretty face – It’s your brand’s voice

Investing in professional website design isn’t just about making a good first impression – it’s about crafting a digital experience that truly reflects your brand’s unique personality and values. 

Think of it as a branding or rebranding opportunity, a chance to define (or redefine) your brand voice that resonates with your target audience.

Just like a well-tailored suit reflects your personal style, a well-designed website speaks volumes about your brand. It’s not just about looking good; it’s about feeling right, sounding right, building trust, and connecting with your audience on a deeper level.

And just like you wouldn’t skimp on a cheap suit that falls apart after a few wears, don’t skimp on website refresh or rebranding that leaves a bad taste in your customers’ mouths. 

Invest in quality design that stands the test of time and helps your brand shine.

The Brown Bag difference: We make websites work

Whether you’re a B2B powerhouse or a B2C trendsetter, we’ve got the expertise to elevate your brand online.

At Brown Bag Marketing, we recognize that each brand has its own distinctive story. As a leading Atlanta digital marketing agency, we are committed to collaborating closely with you to develop a website that not only looks stunning but also resonates with your brand’s unique voice, making sure it communicates effectively with your target audience.

Let’s turn your website into a powerful asset that drives growth.

Contact us today and see how we can transform your digital presence and unlock your business’s full potential.