A Huge Leap Forward for Cross-Platform Mobile App Development
Mobile app developers have searched long and hard for the “Holy Grail” of app development: code an app once and have it run on every mobile platform. While some cross-platform development tools do exist (ie Xamarin, Phonegap, Appcelerator), none of these technologies are one-size-fits-all. Recently, a group of students at Columbia University have lessened the […]
Airbnb new logo faces backlash. All part of the plan?
As some of you may have seen the seemingly controversial yet canny home hosting enterprise that is taking over the world of property rentals, they have recently rebranded themselves causing quite the influx of mixed emotions across the web. The first page of Google search results alone is quite entertaining. Airbnb came out of the […]
Celebrating a True Brand Story
I think I speak for everyone at Brown Bag when I say that a branding challenge really energizes us. Turning a brand challenge into market opportunity gives us license to dig in. We get to know the people who are the heart and soul of the company. Sink our teeth into what makes them tick. […]
5 Ways to Excel in Client Service
To stay relevant and keep up, we designers are apt to learn new software, keep up with design and development trends, and spend hours perfecting the “creative” side of our craft. But as my career in interactive art direction progresses, I find it even more important to focus on the clients’ needs and supporting my […]
The most helpful type of content? (Hint: it has three initials)
I believe a great example of being helpful through content is the FAQ. Yes, the pre-Web textual tradition that sought to reduce answering tedious questions posted on mailing lists and online forums by listing commonly asked questions and providing answers. We all want answers to our questions, right? And in this digital world it’s not […]
Google’s Nest brings us closer to the Internet of Everything
I can’t stop thinking about Google’s acquisition of Nest for 3.2 BILLION. I love Nest and am glad for them to have such a great a backer. Google made an early move into wearables with Google Glass and now are focusing on hardware. It’s like the runway for smart phones to get any smarter and […]
How Creative Technology pushed the limits in 2013
At the Createch 2013 conference I picked up on an overarching theme: We all want to push the limits for our work to have the best impact in the marketplace. Not not just for the advertiser, but for agencies creating the work as well. The case studies presented at the show were no exception. Everything […]
User Experience… same thing as Usability?
All the jargon associated with the art and science of web site building can seem redundant. There are several similar terms for the initial definition phases of the build: user experience, usability, user interface. Are these the same thing? ISO 9241-210 defines user experience as “a person’s perceptions and responses that result from the use […]
The Internet is the greatest disappearing act of all time
This summer, our team presented five high-level digital marketing trends for an interested client. Among those mega-trends discussed, the concept of Quantified Self was introduced. Certainly not new to 2013 (or this decade for that matter), its continued proliferation into all aspects of human life can’t be dismissed as irrelevant or a fad. In fact, […]
Jimmy Fallon and Justin Timberlake on the #hashtag
We’ve poked fun at the irrelevant hashtag, the hashtag-happy and sentences-as-hashtags here at the Bag before, so it was very validating and entirely entertaining to see Jimmy Fallon and Justin Timberlake take the last laugh. From our laughter-filled office to yours – enjoy!