The future of mobile payments, today.
Last week marked the 30th anniversary of Back to the Future. I remember when I first saw it. I actually believed that in 2015 we’d have hover boards, video phones and flying cars. To my elementary school self, it all seemed possible, if a bit far-fetched. And a phone or watch that allowed you to […]
Saving Humanity: Literacy vs. Electracy
As a 22-year old millennial, I often wonder how technology will influence my life next. Unlike the generations before us, my peers and I are not threatened by the change that our iPhones and smart cars impose on our lives. I’m wondering, though, if we should think more critically about the implications of a digital […]
User Testing or UAT? Yes.
User Acceptance Testing (UAT) and User Testing sound similar and are sometimes misconstrued as one in the same, but User Testing (performed at the beginning or middle of the project) informs strategy, features and success metrics, while UAT (performed just prior to launch) is the final gate to ensure the system functions properly before releasing […]
A Brilliant Way to Serve Those Who Have Served Us
Did you know that military and police dogs retire with no guaranteed pension for their medical care? Often, these dogs have served loyally for many years, typically in high stress and dangerous situations, with the burden and cost of their long-term care falling solely on their loving caregivers. Recognizing this critical need, our client Zoetis […]
Three Building Blocks of a Digital “House”: UX, UI and Usability
Just as building a house requires a variety of skills and mindsets, building a digital “house”, such as a website or mobile application, requires several key elements. A successful house does not collapse on its inhabitants, it has key safety features like handrails, and it has contents, such as sofas and beds, which are chosen […]
Three reasons to use podcasts in your B2B Marketing mix
Packaged, online radio broadcasts called podcasts are powerful tools for B2B marketers. A personal favorite is Marketing over Coffee. An episode with the incomparable Ann Handley, the world’s first Chief Content Officer, is one of my favorites. I also love Men in Blazers for giggles at my desk. There are many reasons why podcasts are a great addition […]
It’s time to bring User Experience into the Boardroom
It’s time we consider how User Experience (UX) directly impacts Return on Investment (ROI). Let’s start in the boardroom. How many times have we seen executives and stakeholders birth grand visions for websites and mobile applications that they wholeheartedly believe will make their businesses more successful. And why wouldn’t they be right? They know their […]
Finding Your Perfect Mobile Website
Clients ask us all the time: “What type of mobile site should I have?” “Do I have to target Android and iOS devices differently?” “What if I can’t afford to have an app made?” It’s understandable. Those are valid questions and are important to tackle. And mobile traffic is exploding. Take a look at Mary […]
AMMO ATL Mobile Awards Recap
It is hard to believe that until last Tuesday, September 16th, an official awards show for our city’s latest and greatest mobile companies and applications had never taken place. The good news is, it happened and it was exciting and eye-opening. A huge thanks to the Atlanta Mobile Marketing Organization and big shout out to […]
WATCH Out: Apple has changed the face of User Experience
Image source: Apple.com The Apple Watch – coming early 2015 I know you’ll agree when I say that Apple’s announcements yesterday totally captured many thoughts and dreams. In particular, the Apple Watch will be one of the most-awaited experiences. Today, I wanted to share a few user experience observations given the number of innovations we saw in their video. If you haven’t […]