Brand development
Brown Bag Marketing is an award-winning, full-service marketing agency. We take brand marketing and development to new heights.
How would you describe your brand? Go ahead — think about it. Now answer this question: How do they describe your brand?
Authenticity. Creativity. Transparency. Trustworthiness. Community. A strong branding strategy is built on these pillars – what today’s consumers are looking for in a company. But in order to build relationships with loyal customers, you have to put in the work to show that your business is worth choosing over your competitors. Whether you’re making a first impression or carrying the torch over the finish line, your brand’s identity and reputation are critical. Each business has its own unique story that is just waiting to be told. This identity is what makes you stand out from your competitors as well as attract and retain loyal customers.
At Brown Bag Marketing in Atlanta, we realize that branding is a challenge for many companies, which is why we’ve continually refined our approach since 2002. As a privately-held, fully-integrated SEO & digital marketing agency specializing in end-to-end brand creation and design services for both B2B and B2C, we pride ourselves in being a sensible, no-nonsense partner for businesses that are serious about differentiating their products or services from their competitors.
For nearly 20 years, we’ve served clients across many different industries — including manufacturing, financial services, pharma and healthcare, animal health and technology. We can brainstorm, design and develop unique, memorable branding solutions for local Atlanta-area businesses and national corporations alike. Brown Bag Marketing offers comprehensive branding consulting to businesses of all sizes. Whether you manage a small business or a Fortune 500 company, our team’s deep insights and the right tools will help elevate your brand. Our full-service approach can point you in the right direction.
Build a memorable brand. Explore our brand strategy:
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From discovery to execution: your one-stop-shop for branding.
Full discovery
Our team digs in deep to fully understand your audience and how to best position your brand. Our branding specialists can help your business land on unique differentiators, supporting proof points and assessing your top competitors and target audience.
Comprehensive messaging
Based on what we learn during our analysis, we’ll craft custom messaging on your buyer personas, positioning statement, strategic theme and more. Clearly defining your messaging helps us find the essence of how we can differentiate your brand’s voice.
Define your value propositions and personas
Your business’s unique benefits help you connect to the right clients and show points of interest. Proof points define your strengths which, in turn, inform your unique benefits. Other marketing agencies focus on 30/60/90 statements. We take the extra step and articulate a key message for each audience persona.
Launch planning
We’ll go far above and beyond brainstorming and planning — we’re experts of action! Once we’ve discovered and developed your unique differentiators and messaging, we’ll plan and execute the strategies you need to successfully launch your brand.
Brand conception
Brand execution
We believe in seeing projects through to the end. That’s why our consulting services extend beyond launch, ensuring we’re here to support you and your marketing campaigns for long-term success.
Why branding strategy matters.
People are talking about your company, regardless of whether or not you have a branding strategy already in place. By developing and implementing a custom branding strategy, we can help you steer the narrative of your brand into a conversation that builds better relationships, highlights your strengths and maximizes your returns.
Despite all of the challenges and obstacles, investing in brand design and development is the right decision in today’s economy — no matter how big your business is, who your customers are or where you are located. But don’t just take our word for it! Here are some statistics, data and hard numbers to prove it:
Consistent branding across all platforms increases revenue by up to 23 percent.
A majority (82 percent) of investors want the companies they invest in to have a strong brand presence
Color improves brand recognition by up to 80 percent.
There will be 5-7 brand interactions before a consumer remembers a brand.
Nearly half (48 percent) of consumers surveyed said their first purchase or interaction with a brand is the best time to earn customer loyalty.
Less than 10 percent of B2B companies say their branding is very consistent.
Sources
- forbes.com/…/10-marketing-web-design-branding-statistics-to-help-you-prioritize-business-growth-initiatives
- bigpresence.com/…/the-4-most-likely-ways-your-business-is-failing
- https://d2slcw3kip6qmk.cloudfront.net/marketing/press/webinar/The-Impact-of-Brand-Consistency-Report-New_Cover.pdf
- https://www.pammarketingnut.com/2014/05/personal-branding-strategy-social-media-marketing-white-paper/
- https://www.bopdesign.com/bop-blog/2015/10/15-crazy-branding-stats/
- https://www.bulldogreporter.com/channels-are-now-irrelevant-to-consumers-new-sdl-study-reveals-60-of/
Our clients.
These brands have trusted Brown Bag Marketing.
We celebrate a variety of clients, both large and small. Our goal is to help clients where they are – whether you have a team of 10 or 10,000. Don’t just take our word for it…
Why Brown Bag Marketing?
Even once you understand the importance of branding and what it entails, executing your strategy in a way that delivers maximum results and returns is another challenge altogether. At Brown Bag, we don’t just talk the talk; we walk the walk! From doing a brand audit and designing a new logo to getting into the weeds discussing voice and messaging, we can show you how we’ll go about designing, developing and implementing a creative branding strategy for your business—whether you manage a small mom-and-pop shop or a Fortune 500 company.
At Brown Bag, we’ll help you find your voice. In a world of competition and repetition, we can make sure you stand out in all the right ways.
Our awards and accolades.
We have heart and hustle, and have the gold stars to prove it! Whether accepting accolades for marketing campaigns or being a great place to work, Brown Bag is no stranger to the limelight.