Web and app development
Improve your competitive positioning and customer rapport with creative and captivating responsive web design that strengthens your brand.
Your website plays a crucial role in extending your reach and growing your business. It’s vital to show your value quickly…very quickly. Why?
More than half of your viewers will decide to stay or go within 15 seconds. Most visitors will form an opinion of your site in 50 milliseconds. That’s 0.05 seconds, or about a third the time it takes to blink.
What to expect during a web design project.
As a client, engaging in a web design project can be an exciting and collaborative experience. Here’s what you can generally expect during a web design project from your perspective:
Kick off
Set up for success
Initial Consultation: The process often begins with an initial consultation where you discuss your goals, vision, and requirements with the web design team, developers and digital strategists. This is an opportunity to provide detailed information about your business, target audience, branding, and any specific functionalities you want on your website.
Project Proposal and Agreement: After the consultation, the web design agency or designer will provide a project proposal outlining the scope of work, timeline, deliverables, and cost. A contract or agreement is usually signed once both parties agree on the terms.
Discovery and Research: The web design team will conduct further research about your industry, competitors, and target audience to better understand your business and design needs.
Wireframes and Mockups: The web design team will create wireframes and mockups, visual representations of the website’s layout and design elements. These serve as a blueprint for the project and allow you to provide feedback on the overall design direction.
Design & development
Where the magic happens.
Design and Web Development: Once the mockups are approved, the actual design and development of the website will begin. The design team will work on creating the visual elements, while the development team will handle coding and implementing the functionalities.
Review and Feedback: Throughout the design and development process, you’ll have regular opportunities to review the progress and provide feedback. This feedback loop is crucial to ensure the website aligns with your expectations.
Responsive Design and Testing: The website will be designed and tested to ensure it looks and functions well across various devices and browsers.
Content Integration: You will provide the content (text, images, videos, etc.) to be included on the website. The web design team will then integrate this content into the appropriate sections.
Final Revisions: After the initial development is complete, there will be a final round of revisions based on your feedback to fine-tune the design and functionality.
Launch Preparation: As the project nears completion, the team will prepare for the website’s official launch. This includes testing all functionalities, ensuring proper SEO setup, and optimizing site speed.
Website Launch: The website will be launched and made publicly available to your audience. The web design team will closely monitor the launch to address any unexpected issues promptly.
Project Proposal and Agreement: After the consultation, the web design agency or designer will provide a project proposal outlining the scope of work, timeline, deliverables, and cost. A contract or agreement is usually signed once both parties agree on the terms.
Discovery and Research: The web design team will conduct further research about your industry, competitors, and target audience to better understand your business and design needs.
Wireframes and Mockups: The web design team will create wireframes and mockups, visual representations of the website’s layout and design elements. These serve as a blueprint for the project and allow you to provide feedback on the overall design direction.
Post-launch
Solving business problems.
Post-Launch Support: Many web design projects include a post-launch support period to handle any potential bugs, provide assistance, and answer any questions you may have about managing the website.
Training (if applicable): If you’ll be managing the website content yourself, the web design team may provide training on how to use the content management system (CMS) effectively.
Ongoing Maintenance: Many web design agencies offer ongoing maintenance and support packages to ensure the website remains up-to-date, secure, and optimized.
Ready to start the web design process?
Why work with a digital marketing agency on your custom web design?
Partnering with a digital marketing agency to design your website can offer several advantages all throughout the web design process. Here’s why you should work with a digital marketing agency for your website design to meet your business needs:
Expertise in web design services
Digital marketing agencies have a team of professionals skilled in web design, website development, user experience (UX design), and other related areas. They can create a visually appealing, user-friendly, and functional website that aligns with the latest industry standards and best practices.
Integration of marketing strategies
A digital marketing agency understands how to align your website design with your overall marketing strategies. The agency should consider overall digital presence (including PPC), potential landing pages, social media marketing, content marketing, and all avenues of your business’s brand. They can design a website that supports your marketing goals, such as lead generation, brand awareness, and conversions.
Search engine optimization
Digital marketing agencies often have expertise in search engine optimization (SEO). They can optimize your website’s structure, content, and technical aspects to improve its visibility on search engines, leading to better organic website traffic.
Conversion rate optimization (CRO)
A digital marketing agency can focus on designing your website with conversion in mind. They implement CRO strategies that aim to convert website visitors into leads or customers, maximizing the return on your investment.
User centric design
Digital marketing agencies have a team of professionals skilled in web design, website development, user experience (UX design), and other related areas. They can create a visually appealing, user-friendly, and functional website that aligns with the latest industry standards and best practices.
Mobile responsiveness
With the increasing use of mobile devices, having a mobile-responsive website is crucial. A digital marketing agency will ensure your website looks and functions well across various devices and screen sizes.
Content strategy
Content is a vital part of a website. A digital marketing agency can help you develop a content strategy and ensure that your website’s content is engaging, valuable, and aligned with your brand messaging.
Data-driven decisions
Digital marketing agencies use data and analytics to make informed decisions. They can track user behavior on your website, analyze data, and make improvements based on insights.
Time and resource efficiency
Partnering with a digital marketing agency allows you to focus on your core business activities while leaving the website design and marketing to the experts. It can save you time and resources compared to handling it in-house and ensure you receive your updated website on time.
Holistic marketing approach
A digital marketing agency can offer a more holistic approach to your online presence. They can integrate top web design with other marketing channels, such as social media, email marketing, and paid advertising, for a cohesive and effective strategy to deliver top-notch results.
Ongoing support and maintenance
A website redesign project can seem daunting. Many digital marketing agencies offer post-launch support and website maintenance services. They can handle updates, security, and technical issues, ensuring your website remains a functional and up-to-date asset to your online marketing presence.
Overall, partnering with a digital marketing agency for website design can lead to a more effective, strategic, and successful online presence, helping you achieve your business goals in the digital landscape.
What to look for in a web design company.
When looking for a web design company, you want to choose one that can effectively meet your needs and deliver a website that aligns with your vision. Taking the time to research and evaluate different web design companies will help you find a partner that can deliver a high-quality website that helps you achieve your online goals.
Important factors to consider when evaluating web design companies.
Expertise in web design services
Review the company’s portfolio to see examples of their previous work. Look for websites they have designed that are similar in style or industry to yours. An experienced company will have a diverse portfolio showcasing its capabilities across numerous platforms such as WordPress and Webflow.
Reputation and reviews
Check online reviews and testimonials from past clients to get an idea of their reputation. Look for feedback on their communication, timeliness, professionalism, and the quality of their work.
Expertise and skills
Assess the team’s expertise and skills. A reliable development company should have professionals proficient in web design, web development (html, css, and other coding languages), user experience (UX) design, and responsive design, among other relevant skills.
Understanding of your industry
Look for a company with experience working with clients in your industry or a similar one. Understanding your industry can help them better cater to your specific needs and audience.
Creativity and design aesthetics
Consider the company’s design style and whether it aligns with your preferences and brand identity. Their ability to create visually appealing and user-friendly graphic designs is crucial. A modern website often requires a sleek redesign fitting for your brand.
Responsive design
Ensure that the company emphasizes responsive design, meaning the websites they create are optimized for different devices (desktops, tablets, smartphones) and screen sizes. Responsive design also considers UI/UX (user interface and user experience). The best web design option is always the one that serves the needs of the anticipated user.
Customization vs. templates
Clarify whether the company offers fully custom website design or relies heavily on pre-made templates. Customization allows for a more unique and tailored website and often leads to a more diversified final product from the design firm.
Client communication
Evaluate how the company communicates with its clients. Prompt and clear communication is vital for a successful web design project.
Project management process
Inquire about their project management approach. A well-organized process with defined milestones and timelines ensures a smooth and timely delivery.
SEO knowledge
A good web design company should have some understanding of search engine optimization (SEO) best practices to ensure your website is optimized for search engines from the start.
Content management system (CMS)
Check what CMS the company recommends or offers. A user-friendly CMS makes it easier for you to manage and update your website content after the project is completed. Rely on your development agency for recommendations on the CMS – they can detail which digital products might integrate best. For example, if you are an entrepreneur looking for an e-commerce website, you may want your website design company to integrate the new site with a product like Shopify.
Cost and budget
Request a detailed quote and compare it with your budget. Be cautious of companies that offer unusually low prices or low hourly rates, as they may compromise on quality and have less familiarity with cutting-edge processes.
Post launch support
Inquire about the post-launch support they provide, such as bug fixes, updates, and ongoing maintenance.
Contracts and legal aspects
Review the contract terms, payment schedule, and any intellectual property rights related to the website’s design.
Accessibility and inclusivity
A good web design company should be aware of accessibility standards and aim to create an inclusive website experience for all users.
Choosing the right marketing team.
Whether you’re a startup trying to make a splash or a Fortune 500 company with multiple marketing techniques in the bank, finding the right marketing team can be a challenge. Headquartered in Atlanta, Brown Bag Marketing proudly extends its services to surrounding cities, offering brand marketing in Marietta and positioning ourselves as a trusted web design agency for Duluth and Alpharetta.
We have experience working with all sizes of firms, spanning numerous industries – from nonprofit to technology. Not to mention our fully in-house staff specializing in integrated marketing solutions. Whether your company needs digital, social, creative or website development, we are ready!
Why web design matters.
The best web design strategies are customized to fit each site’s unique needs and goals. It is an investment. So is the cost worth it? We think so. Ultimately, only you can decide on that for your company. Here are some statistics and data that prove why we believe professional web design and development is one of the best investments businesses of all sizes can make:
Three quarters (75 percent) of people base the credibility of a business on how their website looks.
First impressions of a website are 94 percent related to design.
Six out of 10 shoppers say the usability of a website is important when they’re online shopping.
A quarter (25 percent) of consumers will stop engaging with content that doesn’t display well on their device.
Over half (53 percent) of mobile site visitors will leave a page that takes longer than 3 seconds to load.
Slow-loading websites cost retailers $2.6 billion in lost sales each year.
Sources
- https://credibility.stanford.edu/guidelines/index.html
- https://www.researchgate.net/publication/221516871_Trust_and_mistrust_of_online_health_sites
- https://www.statista.com/forecasts/961919/important-design-characteristics-for-online-shops-for-us-consumers
- https://blogs.adobe.com/creative/files/2015/12/Adobe-State-of-Content-Report.pdf
- https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/
- https://medium.com/@vikigreen/impact-of-slow-page-load-time-on-website-performance-40d5c9ce568a
Why Brown Bag Marketing?
We follow best practices
Every business is different—just like every prospect. There’s no guarantee that each lead will follow the same path on your website. That’s why we take time to learn about your business goals, services and target audience. Then we create information architecture using best practices to organize, structure and label content in an effective and sustainable way. Once we know your vision, it’s easy for our team to create an intuitive user experience that your target audience will love.
We're marketers at heart
We care about your success
Your long-term success is important to us, which is why we provide customizable page templates in addition to the optimized web pages we design. That way, you can continue to easily add to your website after it launches. We can integrate with your existing marketing platform, such as Hubspot, Pardot, Salesforce or Mailchimp, and are fully compliant with Web Accessibility Standards.
We’ve got chops
We’ve been designing innovative and creative digital spaces since 2002. You can rest easy by trusting our experience and focus on your day-to-day operations—while we live in the details.
We can help you stand out
As your products and business evolve, so should your brand and digital presence. Our goal is to display your business in a way that sounds and looks like no one else—something that will differentiate you from the mundane websites in your industry. If you blend in with your competitors, it’s time to set yourself apart with a website design refresh.
We will pull out all the stops
We can accommodate your desire for chatbots, micro-interactions, minimal load time and video content ( YouTube , TikTok Marketing ). We’ll keep the most important information in front of your target audience while preserving a crisp, clean design.
Our clients.
In marketing, one size does not fit all.
We celebrate a variety of clients, both large and small. Our goal is to help clients where they are – whether you have a team of 10 or 10,000. Don’t just take our word for it…
Our awards and accolades.
We have heart and hustle, and have the gold stars to prove it! Whether accepting accolades for marketing campaigns or being a great place to work, Brown Bag is no stranger to the limelight.