Chef Duds
Custom-Embroidered Uniforms and Apparel
Branding, Website, Social Media, Marketing, Photography & Video
The Opportunity
Since 1997, Atlanta-based Chef Duds has supplied custom-embroidered uniforms, apparel, and merchandise for restaurants, hospitality businesses, and companies of all shapes and sizes. The family-owned business grew mostly through word-of-mouth over three decades, working with everyone from national brands to regional franchises to locally owned gems. But with little-to-no social media presence, an outdated website, stale branding, and a lack of digital strategy, Chef Duds needed a marketing makeover as strategic and thorough as the uniform makeovers they provide.
The brief was to establish a digital presence for Chef Duds to capture and showcase the brand’s personality, processes, and products. We reintroduced Chef Duds to the world through revitalized branding, a new website, an enhanced social presence, and an aggressive paid media strategy.
New Website
The new messaging, branding, and photography gave us great ingredients to bring the new Chef Duds website to life. Built on Shopify’s E-Commerce Platform, the site tells an engaging brand story while giving new and existing clients a streamlined shopping experience.
Social Media
Organic social content establishes a relatable presence for Chef Duds while spotlighting its expertise and continued presence in the hospitality industry.
Impact / ROI
The new Chef Dud Duds website went live in February 2025, complemented by Google Search Ads, display ads, and paid social. Within one month of the launch:
increase in engagement time
on the site from organic search
increase in "Add to Cart" events
increase in "Begin Checkout" events
increase in sales
increase in form submissions
Photography & Video
Our in-house imagery spotlighted Chef Duds products (and their people) in lively restaurant environments. Macro shots and video clips highlight the brand’s attention to detail in stitching custom-embroidered logos. The entire Chef Duds product line was updated from static shots to engaging content featuring employees, friends, and family members as models.
Emails & Display
Laser-focused digital placements, ads in trade publications, and targeted emails capture the attention of potential customers and convert them into prospects.
Like what you see?
We’d love to hear from you! Get started by giving us some general information and we’ll be in touch with you as soon as possible.