Atlanta Digital Marketing
Say goodbye to cookie-cutter marketing tactics that do little for your bottom line. Consult our #1 rated Atlanta Digital Marketing Experts.
Marketing has come a long way since the 60s and 70s. Today’s marketing companies don’t look anything like they used to. Gone are the days of the massive Mad Men-style advertising firms only based in large cities like Chicago and New York that dominate the advertising and marketing world. As a growing portion of businesses and consumers have shifted online, marketing campaigns and strategies have had to go digital as well in order to keep up.
Digital marketing is a marketing specialty that focuses on leveraging internet-based and online platforms to promote a business’s products and services digitally. Beginning in the 1990s and early 2000s, digital platforms — which primarily include computers, laptops, tablets and mobile devices — have been increasingly integrated into everyday life. As a result, a growing number of businesses are recognizing the importance and value of investing in a multi-faceted digital marketing approach that includes search engine optimization (SEO), content strategy and social media marketing, brand marketing and development, email marketing, inbound marketing, online reputation management and more.
Compared to traditional one-way marketing tactics such as TV commercials and print advertising, the most effective digital marketing strategies are non-linear — meaning it creates a steady stream of dialogue, discussion and buzz around your business. This collaborative model has many benefits over the old approach, but it also has its challenges.
When it comes to digital marketing, don’t waste your time and money pursuing a cookie-cutter approach. The best digital marketing strategies are customized and personalized to fit each business’s unique needs and goals. That’s where we come in.
Founded in 2002, Brown Bag Marketing is a privately held, integrated Atlanta digital marketing agency specializing in end-to-end B2B and B2C marketing services. We pride ourselves in being a sensible, no-nonsense partner for brands that are serious about differentiating their products or services from their competitors online.
For nearly 20 years, we’ve served clients in many different industries — including manufacturing, financial services, pharma and healthcare, animal health and technology. We’ve delivered successful, measurable results to local Atlanta-area businesses and national corporations alike. Whether you manage a small business or a Fortune 500 company, Brown Bag Marketing has the right tools, experience and creative insights to take your brand above and beyond.
Why Big Brands hire Small Digital Marketing Agencies
Increasingly, large corporations and Fortune 500 businesses are breaking away from the giant advertising firms and instead teaming up with small, boutique digital marketing agencies that provide much higher quality services at a lower price tag. Here are a few of the biggest benefits to partnering with a small creative agency like Brown Bag Marketing:
Awards and Recognition
We have heart and hustle, and have the gold stars to prove it! Whether accepting accolades for marketing campaigns or being a great place to work, Brown Bag is no stranger to the limelight.
Answers to common questions about Digital Marketing
Digital marketing comes in many forms. As technology and digital adoption have evolved, a large number of digital marketing methods, strategies and specialties have emerged. Some examples of the most popular and proven digital marketing tactics that we specialize in include:
- Search engine optimization (SEO)
- Content marketing
- Email marketing
- Social media marketing
- Inbound marketing
- Paid advertising (PPC)
- Affiliate marketing
- Influencer marketing
- Viral marketing
In the digital marketing world, digital media can be broadly classified by these 3 categories:
- Owned media. Any web-based property you own and control, such as your business website, is considered owned media. Extension of your brand such as your blog and social media profiles are also considered owned media. Owned digital media helps establish your brand identity and presence online.
- Paid media. Any content or media that you promote through paid advertising is considered paid media. This includes pay-per-click ads on Google, or on social media like Facebook and Instagram. The goal of paid media is to elevate and expand your brand’s exposure to help boost traffic and conversions.
- Earned media. Through the development of your owned and paid media, you can generate digital buzz through shares, reposts, pins, reviews, recommendations and links from third-party sites. This is known as your earned media, and it’s one of the strongest search engine factors to achieve those coveted page 1 rankings you desire.
Here at Brown Bag, we will develop a custom digital marketing strategy for your business that encompasses this digital media trifecta by leveraging our unique experience, knowledge, skill and tools. This comprehensive approach is the best way to generate the measurable results you’re looking for.
Ultimately, only you can decide what’s best for your business. However, over the years we’ve seen that many businesses — ranging from small mom-and-pop shops to Fortune 500 companies — simply don’t have the time, resources or expertise needed to create an effective in-house digital marketing team. That’s where we come in!
Outsourcing your digital marketing to Brown Bag can help bring in fresh ideas on how to outpace your competitors, develop your brand and attract a larger online audience. Plus, since digital marketing is what we do for a living, you can rest assured that your online presence is getting 100% of our attention.
Here at Brown Bag, search engine optimization (SEO) is part of a broader digital marketing strategy that also encompasses content marketing, paid advertising, social media marketing, website design and other tactics aimed at boosting your overall online presence. By taking a comprehensive and multi-layered approach to digital marketing, we’re able to integrate key SEO principles into your marketing plan.
The cost of outsourcing digital marketing will vary widely depending on your business’s unique needs and goals, how competitive your industry is, the current condition of your online presence, and other factors. Be wary of any individual or company that guarantees digital marketing services at a low price, especially without fully understanding your needs and goals.
As the saying goes, “you get what you pay for.” Custom approaches are the only way to go if you’re looking for digital marketing that delivers real and lasting results.
Here at Brown Bag, one of the first things we do is listen. We want to get to know your company and its needs so that we can develop a custom digital marketing plan that delivers the results you’re looking for…and more!
To find out how much our digital marketing services will cost, we invite you to fill out our contact form and get started today.