Yardsy is an outdoor services company operating in the Atlanta and Nashville areas. Originally called “Verdure Turf,” they were anxious to improve their standing and recognition with a complete brand overhaul that included renaming and rebranding. Brown Bag Marketing created both a new web presence and a refreshed service presence for Yardsy, and along the way, we developed a new mascot for the company to add a friendly face to the team known as “Skip.”