Piedmont Park Conservancy
A nonprofit organization working in partnership with the city of Atlanta to ensure Piedmont Park is an iconic park for all neighborhoods of metro Atlanta
The Brief
If 2020 taught us anything, it’s that there’s a difference between what we merely prefer and those things we need to feel alive again. Bringing this insight to Piedmont Park Conservancy, our end-of-year donor campaign established the concept of Piedmont Park as “our saving grace” to remind our audience why the Park is so special—and to drive donations up 67% from the previous year—to continue improving the Park.
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