Piedmont: Living Better
A not-for-profit, community health system with 25 hospitals and over 1755 locations
The Brief
We joined forces with Piedmont in 2014 to develop a new brand strategy that promotes the “healthy” part of healthcare. Together we launched a campaign to encourage #livingbetter in Atlanta. And when that took off, Piedmont entrusted us with the “care” part, too.
2017 First Place AMA Award
Our work for Piedmont was awarded the best B2C Visual Branding Identity in Atlanta by the American Marketing Association.
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