We partnered with Piedmont Healthcare, Susan G. Komen Atlanta and 11Alive to create a healthcare marketing strategy to educate the community. It brought awareness to breast cancer prevention, mobilized women to take action on their health and engaged the community in the conversation around breast health year-round. The campaign highlighted Survivors, Fighters and Crusaders of breast cancer sharing their stories to inspire others to remain vigilant in the fight against breast cancer through early detection and self-awareness.