Litner + Deganian is a people-first personal injury law firm focused on achieving the best outcomes for its clients during their time of need. They came to Brown Bag Marketing looking to tell a story with their brand. Beginning with persona identification and audience segmentation, Brown Bag crafted messaging that aligns with who they are and positioned them as a trusted advisor, advocate, and neighbor. With new branding and messaging comes an asset refresh to deliver messages to the appropriate audiences. Brown Bag refreshed the firm’s photography, video, internal/external collateral, website, and upgraded new campaign materials – spanning social, digital, and traditional marketing.