In the business of advertising, a brand’s reputation hinges on their visual identity. LG-MRI BoldVu displays offer the highest quality images creating the most in-demand inventory. Time is money, which is why LG-MRI BoldVu displays include the most sophisticated self-monitoring technology to minimize downtime, reduce repair costs, and track media delivery. With that in mind, LG-MRI reached out to Brown Bag Marketing to create a brand that would surpass the expectations of those looking to do business with them. Based on the learnings from the brand workshop, we restructured the site to accommodate multiple audiences, developed a new information architecture with content that fine tuned their voice and created a visual brand that would stand next to any of their fortune 500 clients.