FreeWave, an IIoT leader that offers edge intelligent radios and solutions, wanted to boost their new business pipeline and freshen up their overall brand. The solution: A lead gen campaign that sheds a clear light on the hidden, complex world of remote data.

To kick things off, the Brown Bag Marketing team came up with the brand strategy, messaging guidelines, industry audience research and competitive audit. Then we took a new creative approach by incorporating line drawings, eye-catching patterns, vivid imagery and conversational language within their landing pages, ads, social posts and various other platforms.