Exploring grids, organic geometry, layers, blue prints, multifaceted shapes, modular pieces and angular systems inspired by the Bauhaus Design movement, Brown Bag sought to draw parallels between the intersections of innovation and tradition at Engineered Floors combined with various Bauhaus elements—known for its combination of crafts and arts, its nature and concept. Updated brand positioning was also introduced to leverage the legacy of tradition while touting modern technological innovations unmatched in the industry today.