The Empty Stocking Fund
Provides toys and gifts during the holiday season and other core essential supplies throughout the year
The Brief
The Empty Stocking Fund (ESF) asked us to infuse new life into Atlanta’s oldest non-profit. With an aging donor base and a dated identity, ESF needed to develop a new brand strategy that connected with a broader demographic. And they certainly connect with us. Brown Bag Marketing fell in love with The Empty Stocking Fund, and now Baggers volunteer year after year at Santa’s Village.
2017 Non-Profit Marketing Award
Our work for The Empty Stocking Fund was awarded the 2017 Non-profit Marketing Award by the Technology Association of Georgia (TAG).
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