BIOLYTE is the first drink that delivers as many electrolytes as an IV bag. After early success in their first few years in business, they enlisted Brown Bag to refresh their brand in preparation for their new product launch—and to help introduce their first new flavor into market. Post-launch, BIOLYTE had their largest sales numbers to date. From messaging to a brand refresh to campaigns across social media, web and in-store marketing materials, Brown Bag features BIOLYTE as the lifeline that keeps you going.