Atlanta Symphony Orchestra

The Atlanta Symphony Orchestra (ASO) was looking to expand its digital footprint, reach new audiences, and secure attendees for multiple events. Brown Bag Marketing accepted the challenge and crafted multiple integrated marketing campaign concepts aligned with ASO’s organization goals, target audiences, and media consumption habits. The omni-channel campaigns, comprised of paid media strategy, website development, and email nurture execution, were designed to achieve measurable results, and drive new customers to ASO through advance reporting. Brown Bag Marketing delivered concepts for fresh, on-brand creative elements that were designed to support the campaign themes, enhance the user experience, and yield positive results.
ASO mockups
mock ups

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