Having historically used in-person events and concerts to attract new audiences and donations, Angel Armies shifted to a digital model to amplify their message given the pandemic changed the way we all were able to connect with one another. With only seconds to attract attention on social media, Brown Bag worked to make small enhancements to AA’s social media color palette for instant eye candy and attraction. Through the use of dedicated partnerships and research in the child welfare space, Angel Armies was able to amplify voices around the nation to spread awareness and show how donations have made an impact on the child welfare crisis and so many lives.

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