What Are Some Examples of Effective Content in Digital Marketing?
We all know that different people are motivated by different things. Some folks like challenges, some prefer strategies and tactics, while others prefer entertainment and humor. When creating your digital marketing strategy, the best way to engage the maximum number of leads and conversions is to appeal to a wide audience. One particularly effective way to attract more leads is by creating content in different formats.
1. Blogs
If the saying “content is king” is true in the digital marketing realm, then blogging is his queen.
There are more than 512 million blogs on the web, which makes it a crowded playing field and why many people don’t bother blogging. However, don’t be fooled. Blogs are still very much alive and kicking, and they are a viable marketing strategy even in 2021.
Need proof?
A study by SerpIQ analyzed over a billion search results and found that websites with a blog had 434 percent more indexed pages than sites without a blog.
Websites with blogs also had 97 percent more inbound links than those without. The number of inbound links pointing to your site is one of the most important ranking factors to search engine optimization, and you can easily use this to your advantage by blogging.
2. Influencers
Many companies today are already on the influencer marketing bandwagon, and there’s a good reason for it. But don’t take our word for it; again, consider the stats:
Seventy-one percent of marketers have reported that influencer marketing leads have a better quality than other lead sources. Eighty percent say that influencer marketing is effective.
(When they say “better,” we mean more trustworthy and loyal.)
In fact, according to 1 survey, more than 70 percent of teens would turn to social media influencers for advice about a product they were interested in buying.
3. Videos
Video content is commonly left out of content strategies, despite the fact that they get an extra 157 percent in organic traffic from search engines. In fact, watching a video is the most effective way to convince and convert website visitors into clients and customers.
A recent study found that viewers are 105 percent more likely to spend time on a website when given captivating visuals. Additionally, watching a video is 3 times more likely to drive conversion than reading plain text.
Another study found that web users are 1,200 percent more likely to share videos on social media than other types of content. This study by Invisia analyzed users between the ages of 18 and 40 on Facebook and Twitter. It showed that landing pages using video convert up to 80 percent higher than regular landing pages.
4. Case studies
Case studies are highly cost-effective content marketing tools that have proven time and time again that they can increase conversions by as much as 200 percent. One reason why case studies work so well is that they’re the perfect blend of storytelling, sales and marketing.
5. Long-form content
It’s true that people are becoming increasingly impatient when browsing online. With the widespread adoption of mobile devices, we’re becoming more mobile and lazy readers. People now want their information to be readily available and easy to read. This trend has led to an increase in short-form content and social posts via Twitter, Facebook and Instagram.
But there is still a place for long-form content on your website.
According to an Outbrain study, short-form content gets shared less than 50 percent as often as long-form content. The study looked at articles published across 11 different verticals and analyzed their performance over 3 months.
Long-form content is generally content with a minimum word count of 700 words and a maximum word count of up to 15,000 words.
6. Infographics
People love seeing information presented in a new way. Infographics are a great way to stand out from the crowd. But don’t be fooled – there’s a lot of competition out there in the realm of infographics so if you want to get noticed, you have to make sure yours is outstanding. Research suggests that 84 percent of bloggers benefit from great infographics.
Data also shows that infographics receive more social shares and links than other types of text-based content. They also elicit better engagement, with readers spending an average of 2 minutes longer on each page with an infographic compared to those without.
According to some studies, infographics also regularly outperform long-form articles, especially in the B2B space.
7. eBooks
The growth of eBooks has been a consistent trend over the past decade, with sales in the U.S. reaching $1.94 billion in 2019. Depending on your goals, you can give access to free ebooks in exchange for lead-generating information.
What type of content is best for you?
There are a million and one ways to publish content and increase your online visibility, from creating a YouTube channel to guest posting on high-traffic blogs. But for most of us, time is limited. This is why it’s important to understand how to use your time wisely and efficiently by publishing the most effective types of content for your audience in the right places.
We encourage you to start by trying content types we’ve discussed above, or reach out to our Atlanta digital marketing specialists to talk about creating a custom digital marketing strategy for your business.
