The FINAL Book Bag Pick #10: “The E Myth Revisited”

Editors note: Thanks for reading with us this summer! This is our final entry in the employee summer Book Bag series. We hope you enjoyed the recommendations.

This Week’s Pick:The E Myth Revisited” by Michael E. Gerber

Book Bagger: Doug Brown, President

Why did you pick this book?

This is a must read for anyone who is or ever has considered starting their own company.

Give us a quick plot summary:

It has this annoying case study running throughout it that involves a pie company (I’m serious) but the author really captures all the bad reasons for starting a company that we have all thought at some point in our career….”If they can do it, so can I”…”how hard can it be”….”why am I making all of this money for someone else when if I had it, I could keep all of it”. Ahh, I remember when I was a naïve entrepreneur…