Winning! Taking home the whole enchilada! Killin’ it! Whatever you call it, the Brown Bag team won big last night at the TAG Marketing Awards in the Large Enterprise category for Best Integrated Marketing Campaign of the Year! A big kudos to the entire team for their work for our Piedmont Healthcare client.
The TAG Marketing Board Members were looking for a company that dreamed, designed and developed a powerful integrated marketing or public relations campaign that exemplified the spirit of the New Face of Marketing: transformation, innovation and creativity.
Our agency created the new integrated Living Better marketing campaign, using new visual branding and strategic sponsorships to establish Piedmont Healthcare as the Atlanta market leader for wellness and prevention and targeting everyone from couch potatoes to health enthusiasts. Our branding uses witty, positive messaging and relatable wellness scenarios to capture the attention of these audiences at community and sporting events as well as online.
The omni-channel tactics used in this campaign included the #livingbetter hashtag, relatable scenarios and doable, action-oriented wellness tips, as well as a call-to-action driving consumers to Piedmont.org/LivingBetter. You can catch our campaign around town on out-of-home boards, sports arenas and at events throughout Atlanta!
Congratulations again to all of The Baggers that worked on this campaign and a huge ‘Thank You’ to our fantastic client, Piedmont Healthcare, for allowing us to do incredible work!