Digital Marketing Solutions for Small Businesses
Are you being outgunned, outplayed and overshadowed by your competitors?
Brown Bag Marketing can give your small business massive reach
Here at Brown Bag Marketing, we measure success differently than most. Our primary goal is to boost your brand reputation, build relationships with prospective clients and customers, and funnel high-quality leads to your business. We don’t give a hoot how small your marketing team is or how large your budget is.
One of the great things about digital marketing compared to traditional marketing is that it helps even the playing field by giving every business—from mom-and-pop shops to Fortune 500 companies—access to the same massive audience of the more than 4.5 billion active internet users in the world. Even though your ideal target audience may only make up just a sliver of this massive online “pie,” both small businesses and corporations alike have access to the same tools, techniques and strategies for putting their brand in front of the right eyes.
Of course, large corporations and companies still tend to have an advantage over small businesses when it comes to things like the size of their marketing budget. Digital marketing can be time-consuming, and you may think you don’t have the capability or resources to compete against the big guys.
Fortunately, you don’t have to take on this challenge solo. Running a small business is hard work. Why not focus your valuable time and attention on managing the business and doing what you love, and let us take care of all your digital marketing needs?
Founded in 2002, Brown Bag Marketing is a full-service Atlanta digital marketing agency specializing in end-to-end online marketing services, solutions and most importantly, RESULTS. We pride ourselves in being a sensible, no-nonsense partner for entrepreneurs who are serious about differentiating their small business from competitors.
For nearly 20 years, we’ve delivered successful, measurable results to local Atlanta-area mom-and-pops and small businesses nationwide. Whether you’re just starting out or you’re a well-established brand, our small business marketing specialists can help your enterprise shine. Let us show you how.
With us, your small business’ success is in the bag!
What is small business digital marketing?
Traditional marketing methods primarily consist of advertising your business via print advertising (i.e. newspapers, magazines, business cards, yellow pages, etc.), TV and radio commercials, billboards and direct mailers. While some of these tactics can still be somewhat effective today, small businesses and their customers increasingly prefer marketing strategies that are more dynamic, customized and engaging. This is where digital marketing comes in.
By taking advantage of creative online and internet marketing tactics, your business can meet prospective customers and clients where they are.
Digital marketing encompasses all online and internet-based strategies, tactics and channels such as social media, email, search engine (SEO), blogs, video, podcasts, pay-per-click (PPC), mobile and other efforts aimed at connecting with current and prospective consumers digitally. The goal of digital marketing is to help people locate, connect and engage with your business online.
Bottom line, here’s the tea: If you don’t bother to engage with folks online, you can guarantee that your competitors will.
Traditional
- Businesses run print ads to attract new customers and clients
- Ads are focused on being entertaining or eye-catching
- ROI is difficult to track
- One-sided communication can feel forced
Digital
- Customers find and connect with businesses online and on social media
- Content is focused on being educational and informative, as well as engaging the community
- ROI is measurable and easy to track
- Interactive, 2-way communication feels natural and organic
Bottom line, here’s the tea: If you don’t bother to engage with folks online, you can guarantee that your competitors will.
Don't know where to start?
Marketing Tips for Small Businesses
Digital marketing is a practice not reserved for the big players. Having an online presence is an achievable and effective marketing tactic for businesses of all sizes. The digital landscape has numerous channels to advertise on, metrics to follow, and platforms to engage on, making knowing where to start a challenge.
An effective digital marketing strategy starts with the essentials. Knowing your brand and audience is the first step in determining how to best communicate and reach customers. A strong understanding of a business’s target audience and value proposition should guide their digital strategy, allowing businesses to prioritize their tactics. At Brown Bag we specialize in a variety of services to help businesses and their customers reach each other.
If you’re like most entrepreneurs, your budget is tight and you constantly have to make difficult decisions about how and when to invest in your small business. So is digital marketing actually worth the hype?
Here are some small business marketing statistics and trends that we believe show the importance of digital marketing:
- https://www.sba.gov/sites/default/files/advocacy/United_States_1.pdf
- https://www.godaddy.com/garage/global-entrepreneurship-survey/
- https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/
- https://contentmarketinginstitute.com/2015/10/b2c-content-marketing-research/
Why Digital Marketing is a game-changer for small businesses
Digital marketing is one of the most cost-effective marketing strategies for small businesses. Here's why:
In order to truly understand the value of digital marketing for small businesses, it’s important to map your average consumer’s journey. Consumers rarely (if ever) become a loyal customer all at once. Rather, there are many little steps (or “touchpoints”) along the way that influence whether or not a customer ultimately chooses your business. Traditionally described as a funnel, many business owners are told that the consumer journey is linear and looks something like this:
- 1. Awareness The consumer becomes aware of your brand.
- 2. Familiarity The consumer learns more about your brand and what sets you apart.
- 3. Consideration The consumer has a need that your business might fill and compares you to competitors.
- 4. Purchase The consumer selects your products or services and converts to a customer.
- 5. Loyalty The customer is happy with your product or service and becomes a loyal advocate and ambassador for your brand.
However, the reality is that today’s consumer is more informed and discerning when it comes to choosing the best products and services—thanks, in large part, to all of the available options and information found online. As a result, small businesses must embrace a more nuanced and non-linear approach to the consumer journey. The real power of digital marketing is being able to position your businesses to be there along the entire customer decision journey.
When margins are tight—like they often are with small businesses—you can’t afford to let any potential customer or prospective client slip through the cracks.
Why small businesses choose Brown Bag Marketing
As a small business ourselves, we understand the challenges and obstacles that entrepreneurs and small business owners face these days when it comes to growing a business.
There’s a million and one “experts” out there telling you that you have to do this or that to outshine your competitors. Rather than giving generic, 2-cent feedback, first we take the time to get to know your unique business needs and goals. This approach is one of the reasons why we’re one of the top Atlanta digital marketing agencies for small businesses.
Here are some other reasons why small businesses near and far choose us for digital marketing advice, services and solutions:
- We’re cost-effective. Cost shouldn’t be your only priority when it comes to hiring the best digital marketing agency, but it may be an important factor on a strained budget. At Brown Bag, rest assured that you’ll get a higher return on your investment compared to hiring a top-dollar marketing agency. We regularly deliver services that go above and beyond what our clients pay for.
- We’re accessible. No matter the project, there’s always going to be issues and concerns that will pop up that must be addressed quickly. In these instances, it’s important to have a partner you can easily and effectively communicate with to discuss solutions. At Brown Bag, you’ll never have a problem getting a hold of us — we’re right by your side from start to finish.
- We’re flexible. Corporate marketing firms often have rigid structures and systems that make them unable (or unwilling) to adapt to their client’s individual needs. As a boutique agency, agility and adaptability are qualities that come second nature for us! We customize every marketing strategy for each client because we don’t believe in cookie-cutter approaches.
- We’re creative. At Brown Bag, we give everyone a voice and encourage creativity at all levels. We excel at coming up with inventive and outside-of-the-box solutions to the biggest challenges.
- We’re driven. As a boutique digital marketing agency, we’re more dedicated and passionate about achieving success for each and every one of our clients by putting all we’ve got into their success. We won’t stop until we’ve delivered high-quality work that we’re proud of and you’re ecstatic about.
- We’re enthusiastic. Investing in digital marketing for your business is a big decision and it’s important to partner with an expert whose eagerness to get down to business matches yours. We guarantee that we’ll match your enthusiasm…and then some. We’re passionate to work with you!
- We’re experts. Our diverse team is widely skilled and trained in a broad range of digital marketing methods. This expertise allows us to target niche audiences and topics that large agencies simply don’t have experience in.
- We care. We are deeply invested and committed to each of our clients. Unlike large marketing agencies that juggle many different projects poorly, we focus our full attention on just a handful of businesses that we believe in and build a long-term relationship with. At Brown Bag Marketing, you’re not just another number or account. Your personal success matters to us!
Awards and Recognition
We have heart and hustle, and have the gold stars to prove it! Whether accepting accolades for marketing campaigns or being a great place to work, Brown Bag is no stranger to the limelight.
Our team of “baggers,” as we call them, come to our Atlanta internet marketing agency from all walks of life and professional backgrounds. We are an exceptionally talented, hardworking and seriously curious bunch of folks — and we want to get to know you and your business needs. We invite you to get to know us too!
