Digital Marketing Solutions for Small Businesses

Are you being outgunned, outplayed and overshadowed by your competitors?

Brown Bag Marketing can give your small business massive reach

Here at Brown Bag Marketing, we measure success differently than most. Our primary goal is to boost your brand reputation, build relationships with prospective clients and customers, and funnel high-quality leads to your business. We don’t give a hoot how small your marketing team is or how large your budget is.

One of the great things about digital marketing compared to traditional marketing is that it helps even the playing field by giving every business—from mom-and-pop shops to Fortune 500 companies—access to the same massive audience of the more than 4.5 billion active internet users in the world. Even though your ideal target audience may only make up just a sliver of this massive online “pie,” both small businesses and corporations alike have access to the same tools, techniques and strategies for putting their brand in front of the right eyes.

Of course, large corporations and companies still tend to have an advantage over small businesses when it comes to things like the size of their marketing budget. Digital marketing can be time-consuming, and you may think you don’t have the capability or resources to compete against the big guys.

Fortunately, you don’t have to take on this challenge solo. Running a small business is hard work. Why not focus your valuable time and attention on managing the business and doing what you love, and let us take care of all your digital marketing needs?

Founded in 2002, Brown Bag Marketing is a full-service Atlanta digital marketing agency specializing in end-to-end online marketing services, solutions and most importantly, RESULTS. We pride ourselves in being a sensible, no-nonsense partner for entrepreneurs who are serious about differentiating their small business from competitors.

For nearly 20 years, we’ve delivered successful, measurable results to local Atlanta-area mom-and-pops and small businesses nationwide. Whether you’re just starting out or you’re a well-established brand, our small business marketing specialists can help your enterprise shine. Let us show you how.

With us, your small business’ success is in the bag!

OUR SMALL BUSINESS clients are important to us

Brown Bag Marketing is a sensible, no-nonsense partner who works to complement your small business, not complicate it.

What is small business digital marketing?

Traditional marketing methods primarily consist of advertising your business via print advertising (i.e. newspapers, magazines, business cards, yellow pages, etc.), TV and radio commercials, billboards and direct mailers. While some of these tactics can still be somewhat effective today, small businesses and their customers increasingly prefer marketing strategies that are more dynamic, customized and engaging. This is where digital marketing comes in.

By taking advantage of creative online and internet marketing tactics, your business can meet prospective customers and clients where they are.

Digital marketing encompasses all online and internet-based strategies, tactics and channels such as social media, email, search engine (SEO), blogs, video, podcasts, pay-per-click (PPC), mobile and other efforts aimed at connecting with current and prospective consumers digitally. The goal of digital marketing is to help people locate, connect and engage with your business online.

Bottom line, here’s the tea: If you don’t bother to engage with folks online, you can guarantee that your competitors will.

Traditional

Digital

Small Business trends and statistics

If you’re like most entrepreneurs, your budget is tight and you constantly have to make difficult decisions about how and when to invest in your small business. So is digital marketing actually worth the hype? Here are some small business marketing statistics and trends that we believe show the importance of digital marketing:

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of businesses emphasize marketing as their top growth strategy
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of users say they use Google to discover or find a new item or product
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of small business owners think that having a website is the most effective digital marketing strategy, yet only 64 percent of small businesses actually have their own site
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of entreprenueurs with a business website expect to grow at least 25% in the next 3 to 5 years, compared to 64% of those without a site
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of local businesses depend on social media to drive revenue, and 74 percent of consumers rely on social media to guide purchasing decisions
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On average, companies allocate 32 percent of their total marketing budgets toward content
  1. https://www.sba.gov/sites/default/files/advocacy/United_States_1.pdf
  2. https://www.godaddy.com/garage/global-entrepreneurship-survey/
  3. https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/
  4. https://contentmarketinginstitute.com/2015/10/b2c-content-marketing-research/

Why Digital Marketing is a game-changer for small businesses

Digital marketing is one of the most cost-effective marketing strategies for small businesses. Here’s why: In order to truly understand the value of digital marketing for small businesses, it’s important to map your average consumer’s journey. Consumers rarely (if ever) become a loyal customer all at once. Rather, there are many little steps (or “touchpoints”) along the way that influence whether or not a customer ultimately chooses your business. Traditionally described as a funnel, many business owners are told that the consumer journey is linear and looks something like this:

Awareness

The consumer becomes aware of your brand.

Familiarity

The consumer learns more about your brand and what sets you apart.

Consideration

The consumer has a need that your business might fill and compares you to competitors.

Purchase

The consumer selects your products or services and converts to a customer.

Loyalty

The customer is happy with your product or service and becomes a loyal advocate and ambassador for your brand.

However, the reality is that today’s consumer is more informed and discerning when it comes to choosing the best products and services—thanks, in large part, to all of the available options and information found online. As a result, small businesses must embrace a more nuanced and non-linear approach to the consumer journey. The real power of digital marketing is being able to position your businesses to be there along the entire customer decision journey.

When margins are tight—like they often are with small businesses—you can’t afford to let any potential customer or prospective client slip through the cracks.

Why small businesses choose Brown Bag Marketing

As a small business ourselves, we understand the challenges and obstacles that entrepreneurs and small business owners face these days when it comes to growing a business. There’s a million and one “experts” out there telling you that you have to do this or that to outshine your competitors. Rather than giving generic, 2-cent feedback, first we take the time to get to know your unique business needs and goals. This approach is one of the reasons why we’re one of the top Atlanta digital marketing agencies for small businesses.

Here are some other reasons why small businesses near and far choose us for digital marketing advice, services and solutions:

Awards and Recognition

We have heart and hustle, and have the gold stars to prove it!  Whether accepting accolades for marketing campaigns or being a great place to work, Brown Bag is no stranger to the limelight.

Meet the Brains behind Brown Bag Marketing

Our team of “baggers,” as we call them, come to our Atlanta internet marketing agency from all walks of life and professional backgrounds. We are an exceptionally talented, hardworking and seriously curious bunch of folks — and we want to get to know you and your business needs. We invite you to get to know us too!

Contact us for a free consultation