Digital marketing for SAP Partner companies
As a trusted SAP Partner Marketing agency, we specialize in creative marketing strategies to increase leads and drive business results.
Since 2002, Brown Bag Marketing has been a reliable partner for companies across various industries. Over the past five years, we’ve worked closely with SAP Partners, giving us the expertise to help businesses reach their target audiences and drive lead conversions through customized digital marketing strategies.
Our team understands the complexities of marketing to specific industries and prides itself on being a no-nonsense partner for companies committed to growth. Whether through targeted campaigns, lead generation strategies, or optimizing online assets like company websites, we are focused on helping you achieve your business objectives. With nearly two decades of experience, we’ve delivered proven results for clients both locally and nationwide, and we have the expertise to help your company thrive in today’s competitive landscape.
Our SAP clients.
In marketing, one size does not fit all.
We celebrate a variety of clients, both large and small. Our goal is to help clients where they are – whether you have a team of 10 or 10,000. Don’t just take our word for it…
SAP Partners have the flexibility to select a marketing program that caters to their specific business needs.
Many SAP Partners opt for an initial comprehensive marketing analysis which yields invaluable insight into their current market position and identifies areas for growth. To help increase leads and build brand awareness, our partnership with SAP enables us to offer the following pre-packaged programs:
Program 1: Brand awareness
Brown Bag Marketing helps SAP Partners refresh their brand assets and messaging to better connect with target audiences and boost brand visibility.
Program 2: Lead generation
We implement powerful lead generation strategies for SAP Partners, optimizing outdated websites and utilizing digital channels to drive new and existing leads.
Program 3: Technical evaluation
Our technical audits identify and fix website performance issues, improving user experience, search rankings, and conversion rates for SAP Partners.
Program 1: Brand awareness
With our extensive knowledge and expertise, Brown Bag Marketing has successfully refreshed numerous brands by updating brand assets, including new logos, style guides, and targeted messaging. SAP Partners often face various brand-related challenges, emphasizing the need for marketing activity to rejuvenate their brand. Partners may continue to use an outdated logo for years or even decades with minimal changes. At times, Partners may have a new product, but lack a defined target audience, resulting in a lack of sales activity. Additionally, SAP Partners may have a defined target audience for their products, but struggle with developing effective messaging that resonates with their potential clients’ needs and desires. Brown Bag partners with these brands to streamline their brand messaging and creative assets to better resonate with target audiences.
UNIFIED MESSAGING CREATES A COMPETITIVE ADVANTAGE
Dintec sought to reposition and distinguish their brand from competitors.
In their search for a website strategy, Dintec approached Brown Bag to explore the potential of utilizing their HubSpot licensing, which offers an all-in-one marketing platform.
Brown Bag Marketing created a new brand style guide to ensure consistency across platforms and to unify Dintec’s branding. This style guide (including revamped messaging) informed the development of a new website strategically designed for ease of use and quick comprehension by Dintec’s target audience. This new website serves as a catalyst for generating new SQLs (Sales Qualified Leads) and powerfully highlights Dintec’s unique selling proposition.
Program 2: Lead generation
Brown Bag Marketing specializes in generating new leads and acquiring clients for SAP Partners’ sales teams. Often, Partners have websites that – although rich in product descriptions and technical details – have not been updated regularly, resulting in outdated content, difficult user experiences and/or non-optimized contact forms. While SAP Partners commonly maintain a database of prospects and clients for email outreach, they frequently lack campaign-level features like email sequencing and funnel management. Despite the growing prominence of digital media marketing, many SAP Partners have yet to leverage new digital channels. Through Brown Bag’s support, SAP Partners have implemented highly effective lead generation strategies to target both new and existing leads across a variety of platforms like social, search, programmatic and editorial publishers.
EMAIL CAMPAIGN GENERATES NEW LEADS & WEB TRAFFIC
Initially, Centrical approached Brown Bag Marketing with a list of 5,000 prospects, looking for help succinctly explaining their products and feature benefits in a way that resonated with these audiences.
Brown Bag Marketing developed a lead generation email-nurture campaign for Centrical to attract, segment, and nurture new and existing leads.
As a result of the email engagement, Centrical’s website traffic increased 173%, generating nearly 60+ form submissions while pre-qualifying the prospect list for future marketing activities based on their level of interest to purchase, all in under 45 days. This campaign not only spurred action from the leads but also tracked analytics to optimized several performance metrics, such as open rates, click-through rates, and conversion rates.
Program 3: Technical evaluation
Brown Bag Marketing identifies website issues that affect performance, user experience, and security through technical audits of SAP Partner websites. Product-heavy website designs common among SAP Partners often suffer from poor website speed, usability, search engine rankings, and optimized functionality. These factors invariably contribute to suboptimal marketing results. Using our 44-point SEO checklist, Brown Bag identifies and resolves these issues, resulting in measurably improved user engagement, increased time onsite and higher conversion rates.
PPC CAMPAIGN & WEB AUDIT BOOSTS CONVERSION RATES
Seidor opted for a comprehensive four-phase website audit from Brown Bag, covering technical, SEO, content, and UI/UX elements.
After assessing the website and prioritizing issues, Brown Bag provided Seidor with a customized website enhancement checklist. Brown Bag then resolved over 50 technical errors to improve website security, loading speed, and fix broken links. Next, Brown Bag conducted a keyword and competitor analysis tailored to the industry, updating Seidor’s organic content to improve search results.
Finally, Brown Bag implemented Google pay-per-click campaigns to direct potential prospects and clients searching for Seidor software solutions to relevant landing pages.
The result: Seidor increased their conversion rates by 8.19% (compared to an average PPC conversion rate of 2.35% and a Google Ads rate of 3.75%).
We extend your capabilities.
Trust Brown Bag Marketing to deliver measurable results.
Our team cares about our clients and each other. We work best with companies who have a vision but don’t have the time, expertise, or resources to make it happen. At Brown Bag Marketing, we collaborate with you to complement your existing efforts and drive business results.