Public Relations services
Full-service Atlanta public relations agency serving GA and beyond
We build Public Relations campaigns that get you in the spotlight.
Ready to take your brand to new heights? Brown Bag Marketing is a top PR firm in Atlanta, helping brands shape strategic communications that strengthen reputation, engage the right audiences, and support measurable growth. Our team works across industries, including B2B, B2C, lifestyle, and entertainment, to create PR programs that feel authentic and effective.
As a full-service PR agency, we deliver strategic public relations services tailored to businesses that want greater visibility, stronger credibility, and consistent brand recognition in a competitive media landscape.
Developing a successful PR strategy
In today’s competitive landscape, a strong brand voice is more important than ever. Effective public relations (PR) is the key to building that voice and reaching your target audience. This journey outlines the key steps Brown Bag Marketing takes to develop and execute a successful PR strategy specifically tailored to your brand’s unique goals and values.
Uncover your brand DNA
Through in-depth discussions, we collaboratively discover your brand’s core values and define your specific PR objectives.
Craft compelling messaging
We develop key messages that resonate with your audience and capture their imagination.
Build targeted media lists
We build targeted media lists filled with the publications and influencers that matter most to your brand story.
Stay in the spotlight
We establish a data-driven editorial calendar to ensure consistent brand visibility across earned media channels.
Empower your voice
We provide immersive media training sessions, equipping you with the confidence and skills to deliver your brand message effectively.
A little about us.
Baggers
Teams
Clients across the country
In-house technology certifications
Tell compelling stories that matter.
Storytelling is at the heart of what we do. We craft original PR content that weaves your brand story into a compelling narrative, shaping a powerful branding strategy that resonates with your audience and media outlets.
Through our news bureau services, we craft and distribute original PR content such as press releases, webinars, and podcasts to engage with your target media outlets.
Our always-on media relations strategy ensures your voice is heard loud and clear in all the right places.
Lead the conversation in your industry.
With our expert guidance, you can become a recognized thought leader. We produce unique content that highlights your expertise and leadership, securing impactful bylines, speaking engagements, and award nominations that elevate your brand’s profile and establish your authority in your field.
Our strategic approach not only enhances your brand’s credibility but also increases engagement and visibility among industry peers and stakeholders.
Amplify your online presence with digital PR.
The digital space is crowded, but your brand deserves to be heard. Our strategic digital PR plans ensure you’re seen by the right people, at the right time, and across the most relevant online channels.
Search engine optimization (SEO)
We optimize your content to rank higher in search results, ensuring your brand is easily discoverable by your target audience.
Data-driven insights
We leverage cutting-edge online PR tools to track and analyze your digital media coverage, providing valuable data that informs and drives your digital PR strategy forward.
Strategic content distribution
We strategically distribute your content across relevant online platforms to maximize its impact and reach the right audience.
Engage your community while showcasing your values.
Foster strong community relationships and demonstrate corporate social responsibility (CSR) with our comprehensive community relations services. Whether it’s through local events, sponsorships, or dedicated CSR programs, we help your brand build meaningful connections with local communities while also garnering positive media coverage. Our goal is to strengthen your brand’s image as a community-focused organization, committed to making a lasting and positive difference.
Host unforgettable events and connect
From product launches to press conferences and industry meetups, our event management services ensure seamless planning, execution, and promotion of your brand events.
We’ll handle the logistics, promotion, and media coverage, leaving you free to focus on building relationships and celebrating success.
Foster internal alignment and boost team spirit
Align your internal communications with your external PR efforts to create a unified brand voice.
Effective internal communications are vital for fostering a cohesive organizational culture. Our internal communications strategies include developing newsletters, internal campaigns, and communication channels that keep employees informed, engaged, and enthusiastic about your brand’s journey.
The impact of Public Relations on your marketing efforts.
Integrating PR into your marketing strategy can significantly amplify your brand’s reach and influence. Here’s how PR can enhance your overall marketing efforts, supported by notable statistics and their impacts:
Increase consumer trust
A strong PR strategy can build trust with your audience, leading to a 55% increase in consumer trust. This translates to a more credible brand image, loyal customers, and ultimately, higher conversion rates (Edelman Trust Barometer).
Seen. Remembered. Chosen.
Effective PR puts your brand in front of your target audience 75% more often. This frequent exposure translates to higher brand recognition and recall, making you the top-of-mind choice for your customers (Nielsen Media Impact Study).
SEO improvement
High-quality backlinks earned through PR efforts can increase your search engine rankings by up to 40%. This translates to better search engine visibility, making it easier for potential customers to find your brand online when they’re searching for products or services you offer (Moz SEO Research).
More engagement: PR vs. paid ads
PR-driven content generates 3x more engagement than paid advertising, leading to higher levels of interaction and engagement, and driving traffic to your website and social media platforms (HubSpot PR Content Report).
More leads: Become a thought leader
Thought leadership is more than just about recognition. It’s about driving results. Companies that engage in thought leadership see a 50% increase in lead generation, attract more business opportunities, and establish a stronger market presence (LinkedIn B2B Thought Leadership Impact Study).
Loyalty boost
Building strong community connections pays off. Brands actively involved in community relations see a 20% increase in local customer loyalty, build strong local relationships, and foster goodwill (Cone Communications CSR Study).
By leveraging strategic PR, your marketing efforts become more impactful, ensuring that your brand’s message reaches the right audience through the right channels. Integrating PR into your marketing strategy not only enhances visibility and credibility but also drives engagement and builds lasting relationships with your audience, making your overall marketing approach more effective and far-reaching.
Partner with Brown Bag Marketing for your PR success.
Gain access to a dedicated team of PR experts at Brown Bag Marketing, committed to enhancing your brand reputation and driving engagement. Whether you’re launching a new product, building industry credibility, or strengthening community ties, our strategic PR solutions are tailored to meet your unique business objectives. Contact us today to learn how our public relations services can elevate your brand and help you achieve your PR goals.