Digital marketing for Manufacturing companies

Are you looking for an effective lead generating, B2B Marketing strategy to grow your business?

Our full-service Atlanta digital marketing strategists can help generate more business from your manufacturing website.

If the U.S. economy is a pie, American manufacturers account for a pretty large slice—as much as 11.39 percent, according to the National Association of Manufacturers. There were approximately 12.8 million manufacturing employees in the U.S. in 2018, which equated to roughly 8.51 percent of the workforce.

Simply put, manufacturing is BIG business in the U.S. and the competition to stand out from your competitors is fierce. Increasingly, what separates the winners from the losers in the manufacturing sector is which companies have embraced new technology to optimize their processes—and which haven’t.

Manufacturers who embrace technological innovation not only have an opportunity to boost efficiency and profits, but they also have a leg-up when it comes to marketing and advertising.

While there’s certainly still a place for trade shows and face-to-face promotion, increasingly B2B and B2C marketers are turning to digital marketing to establish their online brand and break into new markets that hold the key to long-term longevity.

At Brown Bag Marketing, we’ve partnered with several manufacturing companies and honed our skills in how to generate maximum ROI and growth by leveraging online assets like company websites. Founded in 2002, we are a full-service Atlanta digital marketing agency specializing in end-to-end online marketing services, solutions and most importantly, RESULTS for leaders in the manufacturing industry.

We pride ourselves on being a sensible, no-nonsense partner for companies that are serious about growing their businesses and expanding their market share.

For nearly 20 years, we’ve delivered successful, measurable results for clients here in Atlanta and organizations nationwide. Our industrial marketing specialists can help your company grow and thrive. But don’t just take our word for it. We have the experience to prove it.

With us, your company’s success is in the bag!

OUR manufacturing clients are important to us

Brown Bag Marketing is a sensible, no-nonsense partner that helps you embrace technological innovation to enhance your digital marketing efforts for maximum ROI and growth.

A One-stop-Shop for all of your manufacturing marketing needs

Our full-service approach points you in the right direction, from who you are to what you do to how you talk about it.

Campaign Creation Management

Campaign Creation
and Management

High-performance idea generation, day-to-day management and optimization of campaigns.
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Web app development

Web & App
Development

From websites to mobile apps, we create digital experiences that get your company noticed.
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sales enablement

Sales Enablement

From awareness to close, tools that move prospects efficiently through the funnel – getting your deals closed faster.
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digital marketing

Digital
Marketing

Targeted strategies and tactics. Measured results.
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brand development

Brand
Development

Memorable brand stories that connect.
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Marketing Strategy

Marketing
Strategy

A sound game plan for reaching the market, grounded in a good story.
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sales enablement

Sales Enablement

From awareness to close, tools that move prospects efficiently through the funnel – getting your deals closed faster.
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seo services

SEO
Services

Custom search engine marketing services for B2B and B2C.
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Case Studies

Explore our strategy

REBRANDING A STATE-OF-THE-ART BEVERAGE MANUFACTURER

Arcadia Beverage enlisted our help in rebranding the company. They wanted to abandon its image as a family-owned business and, instead, promote their brand as the state-of-the-art beverage manufacturer it truly is. From brand messaging strategy and identity to a new website and tradeshow graphics, we helped them share their story with the world.

We skillfully delivered the following services:

End-to-end solutions for a global manufacturer

What began as a one-time project bloomed into a full-service partnership. We are proud to support Flex‘s content marketing, creative campaigns and digital marketing efforts. The global manufacturing leader looks to us for strategic direction in cloud and communications, brand, manufacturing, healthcare and supply chain thought leadership content.

We also helped Flex showcase their end-to-end IoT solution—from device manufacturing (in this case, the smallest wearable available on the market, which was embedded in jewelry) through the IoT platform—by building a custom dashboard for CES, the biggest consumer electronics show of the year.

We skillfully delivered the following services:

B2b Manufacturing Marketing facts and statistics

0 %
of marketers in the manufacturing industry feel that they are using their web and social content effectively.
+ 0 %
According to a Forrester report, nurturing leads through web marketing is one-third the cost of traditional marketing strategies and typically generates up to 50 percent more manufacturing purchases.
0 %
Half of B2B companies outsource at least 1 content marketing activity, with content creation being the most likely.
0 %
Only 21 percent of manufacturing marketers report that they have a documented marketing strategy.

Blog posts/short articles are the highest performing for building B2B brand awareness, while email newsletters are highest for nurturing leads.

Most B2B marketers use content marketing successfully to achieve top-of-funnel goals. Fewer report using it successfully on activities that deepen relationships.

0 %
of B2B marketers use paid distribution channels for content marketing purposes.
0 %
of B2B marketers say that they don’t track key performance indicators (KPIs) to measure marketing ROI. Only 43 percent measure content marketing ROI.
0 %
The top 2 technologies B2B organizations use to assist with content marketing are analytics tools (86 percent) and email marketing software (85 percent).
0 %
The top 3 types of content B2B marketers use are social media content (95 percent), blog posts/short articles (89 percent) and email newsletters (81 percent).

Regardless of their organization’s size, B2B marketers say half the content they produce is created for audiences in the early stages of the customer journey (top of the funnel).

0 %
Of those who use paid advertising, 38 percent say they’ve shifted paid advertising dollars to content marketing in the last 12 months.
0 %
On average, companies allocate 32 percent of their total marketing budgets toward content
0 %
Nearly half (47 percent) of small business owners run marketing entirely on their own, and almost half spend less than 2 hours per week on marketing efforts
0 %
of small business owners think that internet marketing is very effective or effective for attracting new customers
  1. https://contentmarketinginstitute.com/wp-content/uploads/2019/10/2020_B2B_Research_Final.pdf
  2. https://www.forrester.com/report/The+Forrester+Wave+LeadToRevenue+Management+Platform+Vendors+Q4+2016/-/E-RES134661

Do you have a documented manufacturing marketing strategy?

In today’s world, lead generation starts with your website. If your site isn’t responsive and packed full of informative content that leads the prospect through your entire funnel, then you’re basically handing buyers and partners over to your competitors on a silver plate. Your online presence is your best shot to prove that your company is professional, effective and successful. Documenting your marketing strategy is key to understanding your goals and target audience, as well as measuring the results of your efforts to maximize ROI.

At Brown Bag, our experts can develop a custom documented digital marketing strategy to help you generate more business from your websites through the following tactics:

Why manufacturers choose Brown Bag Marketing

At Brown Bag Marketing, we first take the time to get to know your business’s unique needs, goals and budget. This approach is one of the reasons why we’re one of the top Atlanta digital marketing agencies for manufacturing companies.

Here are some other reasons why manufacturers near and far choose us for end-to-end digital marketing advice, services and solutions:

Awards and Recognition

We have heart and hustle, and have the gold stars to prove it!  Whether accepting accolades for marketing campaigns or being a great place to work, Brown Bag is no stranger to the limelight.

Meet the Brains behind Brown Bag Marketing

Our team of “baggers,” as we call them, come to our Atlanta internet marketing agency from all walks of life and professional backgrounds. We are an exceptionally talented, hardworking and seriously curious bunch of folks — and we want to get to know you and your business needs. We invite you to get to know us too!

Contact us for a free consultation
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