Digital marketing agency for Lawyers & Attorneys
Why isn’t your legal marketing strategy working? How can you see better results?
Let our Atlanta digital marketing experts make your underdog law firm the leader of the pack.
The legal industry is highly competitive. It’s dog-eat-dog out there.
Client- and talent-poaching are common among rival firms—and unfortunately, it’s usually the small and midsized firms that get overshadowed, outpaced and outspent by the
nationally-recognized legal service providers.
Simply put, if your law firm’s marketing strategy isn’t skillfully planned, implemented or managed, then you won’t see the results you’re looking for and your competitors will continue to beat you every time.
Whether you’re a lawyer trying to grow your practice or a legal assistant put in charge of handling digital marketing for the firm, it’s important to focus your valuable time and money on attracting the clients you want. By making creative, data-backed decisions when it comes to your marketing strategy, we can provide tactical advantages to help your firm grow in the best possible ways.
Here at Brown Bag Marketing, we measure success by the number of high-value case leads we’re able to funnel to your intake team, not by how big your marketing budget is or how many PPC campaigns you run.
Founded in 2002, Brown Bag Marketing is a full-service Atlanta digital marketing agencyspecializing in end-to-end legal marketing services, solutions, and most importantly, RESULTS. We pride ourselves in being a sensible, no-nonsense partner for law firms that are serious about differentiating their practice from their competitors online.
For nearly 20 years, we’ve delivered successful, measurable results to local Atlanta-area businesses and national corporations alike. Whether you’re a solo lawyer, small or medium law firm or national practice with offices in multiple cities and states, our legal marketing specialists can add measurable value to your business and help you grow your practice. Let us show you how!
With us, your law firm’s success is in the bag!
OUR Legal clients are important to us
Brown Bag Marketing is a sensible, no-nonsense partner that uses data-backed analysis to direct your time, attention and funds to help your firm grow – and attract your desired clientele.
What is digital marketing?
Digital marketing encompasses all online and internet-based strategies, tactics and channels such as social media, email, search engine (SEO), blogs, video, podcasts, pay-per-click (PPC), mobile and other efforts aimed at connecting with current and prospective clients digitally. The goal of digital marketing is to help people find your law firm online and contact you first.
Digital marketing vs. traditional marketing for lawyers
The traditional legal marketing model, which served law firms well for decades, primarily consisted of print advertising, business cards, TV and radio commercials, billboards and direct mailers. While some of these tactics can still be effective today, in this day and age attorneys and firms must make their marketing strategies more dynamic—and that increasingly includes taking advantage of online marketing tactics to meet prospective clients where they are.
That’s because folks who need legal help today are increasingly ditching the phone book and yellow pages for online legal directories and Google search. If you don’t bother to engage with folks online, you can guarantee that your competitors will.
Traditional
- Law firms do outreach to prospective clients
- Focus on being entertaining or eye-catching
- ROI is difficult to track
- One-sided communication can feel forced
Digital
- Clients find and connect with law firms
- Focuses on being educational and informative
- ROI is measurable and easy to track
- Interactive communication that feels natural
Law firm marketing trends and legal industry statistics
When a person starts looking for a lawyer, studies show that online search and directory listings account for higher rates of influence compared to traditional marketing methods such as TV ads, radio commercials and billboards. According to Above The Law, 37 percent of people used online search and 28 percent used legal directory listings to find attorneys. What’s more, over 80 percent of prospective clients research firms online prior to engagement.
Aside from referrals from friends/family and from other lawyers, digital marketing is the most powerful way to attract new clients and grow your practice. Still on the fence about digital marketing? Here are some important legal industry trends according to the American Bar Association’s annual Legal Technology Survey Report:
The best results are obtained by creating a marketing plan focused on reaching the firm’s ideal clients and referral sources and ensuring that all marketing efforts are working together toward common goals… Objective analytics that show where a client engaged with the firm online (Did the client call the firm by clicking on a call link in an ad? Or did the client send a consultation request from the firm’s website?) can be invaluable, as can information which demonstrates how clients are acquired over time or aids a firm’s reputation. All of a firm’s digital marketing efforts, including website, blogs, social media, should be reviewed and evaluated, including analytics on views, clicks, calls, mentions, shares, emails, comments, and more.
Why top law firms choose brown bag marketing
- We’re cost-effective. Cost shouldn’t be your only priority when it comes to hiring the best digital marketing agency, but it may be an important factor on a strained budget. At Brown Bag, rest assured that you’ll get a higher return on your investment compared to hiring a top-dollar marketing agency. We regularly deliver services that go above and beyond what our clients pay for.
- We’re accessible. No matter the project, there’s always going to be issues and concerns that will pop up that must be addressed quickly. In these instances, it’s important to have a partner you can easily and effectively communicate with to discuss solutions. At Brown Bag, you’ll never have a problem getting a hold of us — we’re right by your side from start to finish.
- We’re flexible. Corporate marketing firms often have rigid structures and systems that make them unable (or unwilling) to adapt to their client’s individual needs. As a boutique agency, agility and adaptability are qualities that come second nature for us! We customize every marketing strategy for each client because we don’t believe in cookie-cutter approaches.
- We’re creative. At Brown Bag, we give everyone a voice and encourage creativity at all levels. We excel at coming up with inventive and outside-of-the-box solutions to the biggest challenges.
- We’re driven. As a boutique digital marketing agency, we’re more dedicated and passionate about achieving success for each and every one of our clients by putting all we’ve got into their success. We won't stop until we've delivered high-quality work that we're proud of and you're ecstatic about.
- We’re enthusiastic. Investing in digital marketing for your business is a big decision and it’s important to partner with an expert whose eagerness to get down to business matches yours. We guarantee that we’ll match your enthusiasm…and then some. We’re passionate to work with you!
- We’re experts. Our diverse team is widely skilled and trained in a broad range of digital marketing methods. This expertise allows us to target niche audiences and topics that large agencies simply don’t have experience in.
- We care. We are deeply invested and committed to each of our clients. Unlike large marketing agencies that juggle many different projects poorly, we focus our full attention on just a handful of businesses that we believe in and build a long-term relationship with. At Brown Bag Marketing, you’re not just another number or account. Your personal success matters to us!
Awards and Recognition
We have heart and hustle, and have the gold stars to prove it! Whether accepting accolades for marketing campaigns or being a great place to work, Brown Bag is no stranger to the limelight.
Our team of “baggers,” as we call them, come to our Atlanta internet marketing agency from all walks of life and professional backgrounds. We are an exceptionally talented, hardworking and seriously curious bunch of folks — and we want to get to know you and your business needs. We invite you to get to know us too!
