Digital Marketing for
IT companies

Are you looking to upgrade your marketing plan to make your company more agile and tap into new revenue streams?

Our full-service Atlanta B2B digital marketing strategists can help your
company generate more leads and expand your customer base.

Information and software technology is a highly competitive industry. Here in the U.S., it’s estimated that there are more than half a million software and IT services companies, and over 40,000 tech startups were launched in 2018 alone. IT companies don’t just have to compete against this pool of competitors within our borders, but also the much larger pool of companies overseas that are seeking to break into the American market.

We’ve partnered with technology companies of all sizes and honed our skills in how to generate maximum lead generation and growth by leveraging online assets like your company’s website. Our mission is your success.

 

Founded in 2002, Brown Bag Marketing is a full-service Atlanta digital marketing agency specializing in end-to-end online marketing services, solutions and most importantly, RESULTS for B2B software and IT companies. We pride ourselves on being a sensible, no-nonsense partner for companies that are serious about growing their business and generating more high-quality leads.

For nearly 20 years, we’ve delivered successful, measurable results for clients here in Atlanta and companies nationwide. Our IT marketing agency can help your company grow and thrive. But don’t just take our word for it. We have the experience to prove it.

 

With us, your company’s success is in the bag!

OUR IT clients are important to us

Whether you work for a Fortune 500 tech giant like Microsoft, Oracle or Salesforce, or you recently launched a tech startup and are looking for a leg-up, your company stands to benefit greatly from updating your outdated digital marketing strategy.

Case Studies

Explore our strategy

AT&T

STRENGTHENING INBOUND MARKETING FOR AN INDUSTRY LEADER

Despite AT&T‘s brand strength, the company had challenges marketing its business services against power players such as Amazon Cloud and Amex Small Business. AT&T Business Services (ABS) partnered with Brown Bag Marketing to shorten the buyer lifecycle through the Networking Exchange program. Brown Bag designed an inbound marketing program that leverages corporate blogging, content marketing and employee engagement. We also created and trained the Networking Leaders Academy – an internal army of thought leaders who became experts in social selling.

The services we executed included:

AN AWARD-WINNING SALES APP FOR A PAYMENTS INDUSTRY LEADER

To better position Elavon as a payments industry leader with a keen understanding of multiple industries, we developed a dynamic sales app that provided useful content and data points for Elavon representatives to share with prospective customers. This sales tool allowed the reps to walk customers through custom product presentations, organized by industry topics and tailored to their specific needs and pain points. We were a 2017 AMY Awards Finalist for this app.

We skillfully delivered the following services:

IT and Software Marketing Statistics

0 %
of B2B technology companies use content marketing.
0 %
of marketers in the B2B tech sector said that creating engaging content is their biggest marketing strategy challenge.
0 %
of technology marketers have a documented content marketing strategy.
0 %
Technology marketers allocate 29 percent of their total budget, on average, to content marketing.
0 %
of the most effective technology marketers have a documented editorial mission statement.
Top  0
Social media content (other than blogs), blogs and case studies are the top 3 most often cited marketing tactics for technology marketers.
0 %
LinkedIn is the social platform that B2B tech companies use the most, and 72 percent of survey respondents say that LinkedIn is effective.
3 in  0
B2B tech companies use paid advertising through search engine marketing (SEM) strategies.
0 %
of technology marketers say that lead generation, sales and lead nurturing are their top 3 priorities.
Top  0
Technology marketers consistently cite sales lead quality, higher conversion rates and sales as the top 3 most important metrics they use to measure the effectiveness or success of their content marketing efforts.
+10 -  0 %
In cases where high-tech B2B companies have undertaken broad transformations of their customer-experience processes, the impact has been higher client-satisfaction scores, reductions of 10 percent to 20 percent in cost-to-serve, revenue growth of 10 percent to 15 percent and an increase in employee satisfaction.
0 %
of B2B buyers want to see content with more input from industry thought leaders. In fact, when evaluating tech purchases, millennials’ most frequently referred to industry analysts (38 percent), vendor face-to-face meetings (36 percent) and websites (33 percent).
+ 0 %
More than half of tech B2B sales were driven by digital marketing in 2020.
0 x
B2B digital leaders drive 5 times more revenue growth than their peers.

Top Challenges facing it & Software companies

Technology and software innovations are constantly evolving, which means your digital marketing strategy must be agile and adaptable to keep up. At Brown Bag, we will create a custom marketing plan for your business based on your individual goals, which allows us to plan for changes and pivot as needed. We don’t believe in forcing a cookie-cutter approach onto your company and walking away; rather, we’ll stay committed to partnering with you in the long-term to achieve ongoing success.

We specialize in overcoming the biggest challenges facing IT and software companies today, including:

Why technology services choose Brown Bag Marketing

At Brown Bag Marketing, we first take the time to get to know your business’s unique needs, goals and budget. This approach is one of the reasons why we’re one of Atlanta’s top digital marketing agencies for IT and software companies.

Here are some other reasons why tech providers near and far choose us for end-to-end digital marketing advice, services and solutions:

Awards and Recognition

We have heart and hustle, and have the gold stars to prove it!  Whether accepting accolades for marketing campaigns or being a great place to work, Brown Bag is no stranger to the limelight.

Meet the Brains behind Brown Bag Marketing

Our team of “baggers,” as we call them, come to our Atlanta internet marketing agency from all walks of life and professional backgrounds. We are an exceptionally talented, hardworking and seriously curious bunch of folks — and we want to get to know you and your business needs. We invite you to get to know us too!

Contact us for a free consultation

Let's chat