How to Choose the Best Website Design Company

Tips and tricks for finding the right website design agency for your business 

In today’s digital world, a website that adapts seamlessly across all devices – desktops, tablets, and smartphones – is no longer a luxury; it’s a necessity. This is where responsive web design services come in.

With so many marketing agencies offering web design services, it can be overwhelming to start the process of choosing the right company for the job. Web development and design is a booming industry, and agencies are competing for your attention wherever you turn.

When it comes to finding the right web design company, your business may feel like you’re standing in the middle of a maze with no exit in sight. There are so many companies vying for your attention and offering similar packages that it can be difficult to figure out which one is best for you.

But not all web designers are equal.

The tips below can help you choose a web design company to give you the best possible experience and results for your next project.

Tip #1: Get recommendations from friends or acquaintances

One of the best ways to find an experienced web design company is through personal recommendations. If you have friends, acquaintances or business connections who have had websites built and are happy with them, ask if they would recommend the agency or designer who delivered it. They can tell you about their experience with various web design companies and advise you on how best to find one for your needs.

Tip #2: Verify their track record

If you want your site designed from scratch, there’s no better quality indicator than past work. So before hiring any web design company, be sure they can provide you with sample sites they’ve completed in your industry or for other businesses similar to yours.

If they can’t (or won’t) do that for you, be wary. It might mean they don’t have much professional experience and/or aren’t passionate about web design as a craft and skill. They’re not the right match for you.

Tip #3: Interview potential companies

Before handing over your hard-earned cash, it’s important to get in touch with different web design companies and discuss how they’d handle various aspects of your site. You may be surprised by how different they are from one another.

For example, one company might give you an estimate without asking too many questions. But, at the same time, another might insist on talking in-depth about your business before even quoting you a price.

Tip #4: Ask for proof of references

Don’t pick a design company based solely on fancy words and promises. Just as you’d do your homework when interviewing for any job, interview several web design companies. Ask for references and actually contact them to see what they have to say about working with that company. If they won’t share references, take that as an immediate red flag.

Tip #5: Be proactive about your website design requirements

Once you’ve chosen a web designer to work with, you must communicate an accurate and detailed understanding of the scope of the project so the company has proper expectations. This will prevent both you and your designer from wasting time once the process really gets underway.

Tip #6: Understand what's important

It’s important to communicate with your designer to make sure you’re both on the same page. If they don’t understand what’s important to you and what makes your website so special, they won’t be able to create something that truly works for you and your intended audience. As such, it’s imperative that before any of your ideas are committed to code, you make sure your designer understands exactly what your needs are.

Tip #7: Brainstorm alternatives

While thinking about your website’s design requirements, brainstorm some alternative ideas. A good designer will incorporate your requests into their designs, as well as make suggestions on how to improve your overall experience and usability. They should be considered part of your team and you’ll work together to create a useful and pleasant site for your business or personal brand.

Tip #8: Document changes for approval

When you review a website design document, get all of your stakeholders to sign off on it. This will make it easier for everyone to get on board and see eye-to-eye about what needs to be done with your site. It also gives you an easy reference point if there are ever any disagreements in later stages of development.

Tip #9: Don’t hire a company just because they're the cheapest

Sometimes it’s true that you get what you pay for. It’s tempting to hire the most affordable options when you have a tight budget. But if they’re super cheap, it could mean they don’t have much experience or their services come with hidden fees.

For example, maybe you saved money in design and development time by hiring a less experienced company, but later you have to redesign your site 3 times. Did you actually save in the long run? So while the price is important, make sure it doesn’t overshadow quality when making decisions about your business web design.

Tip #10: Ask about their design process

To make sure your site isn’t too corporate or cluttered, you need to communicate your brand’s voice and aesthetic. Therefore, work with a web design company that understands how important it is for their designs to align with your company culture.

Start by getting an idea of how they work with other clients. If they don’t ask questions about what you want, move on.

Tip #11: Confirm that they understand your niche

Your website will be your business’s primary means of communicating with clients and customers, so it needs to effectively convey your brand image. Make sure that your designer has experience in your industry—or at least knows how to find out more about it.

If you don’t get along well with one designer, interview another until you find someone you trust. They should be looking out for all of your interests as they design.

Key Takeaways

When choosing a web design company for your next project, keep these tips in mind. Most importantly, don’t be afraid to ask questions. You want someone who will communicate and work closely with your team from project start to finish. Once you’ve found a designer or design agency that checks all of these boxes, you’ve found the best web design company for the job.

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Ready to get started on your dream website? Contact Brown Bag, an Atlanta-based marketing and design agency that is dedicated to doing whatever it takes to solve your business issues.