At Brown Bag Marketing we need to know your brand before we can act (or execute marketing efforts and campaigns that meet your brand goals).
That is why we have created SPARK sessions—a comprehensive half to full-day workshop for new clients. This immersive experience delves deep into brand positioning strategy and helps you discover your brand identity, goals, target audience, and preferred brand voice.
Armed with this understanding, our creative marketing team can then develop a brand positioning statement, and a tailored marketing strategy, suggest tactics, and activate impactful campaigns.
While participating in these insightful workshops with clients, I had an epiphany.
Perhaps owing to my extensive digital marketing career or years of navigating the online dating scene, I noticed striking parallels between crafting a successful marketing strategy and curating your own brand in an online dating profile—the essence of effective brand positioning, target audience appeal to potential customers, and storytelling.
Ultimately, it boils down to the positioning framework. Our partners at HubSpot define brand positioning as “…the process of positioning your brand in the mind of your customers. More than a tagline or a fancy logo, brand positioning is the strategy used to set your business apart from the rest.“
By the way, Brown Bag Marketing is a certified HubSpot Solutions Partner. If you’re looking to unlock the full potential of HubSpot products or need expert HubSpot consulting, don’t hesitate to reach out—we’re here to help!
We take you through the SPARK session to understand how to execute strong brand positioning. Let’s instead explore how elements of a SPARK session can be translated into creating an attention-grabbing, high-quality online dating profile.
Stand out from your competitors
What makes you different from the guy or girl next door?
In a sea of profiles, highlight your unique attributes.
What sets you apart will stick in someone’s mind and demonstrate why you are worth their time. Whether it’s your sense of adventure, creativity, or passion for a hobby, make sure to spotlight what makes you memorable. This could be anything that reflects your authentic self and aligns with the qualities potential matches are seeking.
A new layer of brand positioning now happens before the click. With AI answer engines and zero-click marketing strategies reshaping how people discover brands, your visibility often comes from the impressions you earn long before someone visits your website.
When your insights, videos, or social content surface directly inside answer engines and platforms like Google’s AI Overviews, ChatGPT, TikTok, or LinkedIn, your brand becomes familiar through repeated exposure. That familiarity builds trust, and trust increases the likelihood that when someone finally is ready to click, buy, or contact you, they choose the brand they already recognize.
Unique Value Proposition
What makes you you?
Identify your strengths and the qualities that set you apart. Just like a brand would emphasize its unique selling points (offline, online, or through social media marketing), you should use the available space in your dating profile to showcase what you bring to the table.
Do you have a talent for cooking? A knack for making people laugh? Let that shine!
Your unique value proposition is what draws the right kind of attention and sparks genuine interest.
Target Audience
Now, it’s time to focus on who you want to attract.
Just as a brand defines its ideal customer, you should think about the characteristics, behaviors, and values of your ideal match.
Outline what your perfect partner looks like, whether it’s someone who enjoys outdoor adventures, values intellectual conversations, or has a sense of humor. The clearer you are on who you want to connect with, the more effective your profile will be in attracting the right type of person.
Brand Promise
This is where you bring it all together into a cohesive narrative.
Your brand promise should communicate what you offer and how you present yourself. Think of it as a snapshot of your personality and goals—what you stand for and what you’re looking for in a relationship.
Be authentic and stay true to your persona. For example, if people often describe you as fun-loving, make sure that element is reflected in your profile through your tone or the activities you mention.
Brand Voice
Consistency is key.
Just like a brand has a consistent brand voice across all its touchpoints, your dating profile should maintain an authentic voice that aligns with your persona.
Whether you’re writing your profile or chatting with potential matches, ensure that your communication style reflects who you are. This helps build a connection and creates a more memorable, genuine impression.
Bonus Point: Trust
Trust is the foundation of any successful relationship, whether personal or professional.
A strong brand is built on a solid strategy that fosters trust, and the same applies to your online dating profile.
To build trust, be honest, transparent, and consistent in your brand messaging. Much like a brand, which becomes trusted because it communicates its values clearly and reliably, your profile should reflect your true self.
Avoid overselling and focus on authenticity. Share meaningful experiences, values, and what you’re genuinely looking for in a partner. By staying true to who you are and consistently showing up as yourself, you’ll create an atmosphere of trust that attracts the right connections.
So, before diving headfirst into the world of online dating, why not have a mini ‘discovery session’ for yourself?
Take a page out of Brown Bag Marketing’s playbook and use a SPARK session to position yourself for dating success!
In the news
When Trust Gets Hijacked: The Brad Pitt AI Scam
Imagine this: you’re scrolling through Instagram and a message pops up from none other than Brad Pitt’s mom.
Yep, you read that right—his mom—telling you that Brad needs someone like you to help him out.
The message claims his account has been frozen due to his divorce from Angelina Jolie, and he urgently needs money for a “life-saving kidney treatment.”
For one French woman, this wasn’t just a weird, out-of-the-blue message. It was the beginning of a year and a half of manipulation, where she believed she was helping Brad Pitt with his medical bills.
The scammers used AI-generated images and videos to make the whole thing seem real. Over time, the woman was convinced, even divorcing her husband to transfer about $850,000 to the scammer to “save Brad’s life.”
But here’s the gut-punch: she only found out the truth when she saw a news story about Brad Pitt with his new girlfriend. That’s when she realized she’d been duped.
The whole thing—a fake Brad Pitt’s mom reaching out, AI videos making it feel real, and a fabricated health crisis—was all part of a long con to manipulate her trust and steal a fortune.
This is a stark reminder that trust is a powerful tool, but it can also be easily hijacked. As AI technology becomes more sophisticated, it’s not just about messages that sound off—it’s about convincing, personalized interactions that make you feel like you know someone, even when you don’t.
So, before you send money for a “life-saving kidney treatment,” take a step back and remember: if it sounds too good (or too familiar), it might just be a scam.
Now, back to what our marketing agency does best: branding.
If your brand’s having trouble getting a “second date,” it may be time for a SPARK session. At Brown Bag Marketing, we offer top-tier website design and branding services across Georgia, including Marietta, Alpharetta, and Duluth.
Wherever you are in Georgia, we’ll come to you, take the time to understand your business, and help you deliver great results.