Digital marketing for nonprofit & 501 organizations
Are you ready for a nonprofit Marketing campaign that takes your organization to the next level?
Our full-service Atlanta internet marketing agency wants to partner with you to help grow your donors, supporters, volunteers and mission.
Most small businesses have limited resources to spend on advertising and marketing. But for many nonprofits and 501c3 organizations, time and money are in especially short supply. However, the Catch-22 is that you must invest in outreach and marketing in order to attract more volunteers and donors to keep the lights on and make a bigger impact.
While we want to see all types of nonprofits thriving, the reality is that there’s a limited pool of funds and volunteers available to mission-based organizations like yours. This means that in order to attract more donors and volunteers, you need to outrank and outshine other local nonprofits competing for the same resources.
By partnering with our nonprofit digital marketing experts, we will pull out all of the stops to accomplish your organization’s goals—from search engine optimization (SEO), content and video marketing, to social media, paid search, event marketing and email campaigns that generate buzz and attract donors and volunteers.
Founded in 2002, Brown Bag Marketing is a full-service Atlanta digital marketing agency specializing in end-to-end online marketing services, solutions and most importantly, RESULTS for not-for-profit and 501 organizations.
We pride ourselves on being a sensible, no-nonsense partner for organizations that are serious about growing their mission and making a bigger impact.
For nearly 20 years, we’ve delivered successful, measurable results for clients here in Atlanta and organizations nationwide. Our nonprofit marketing specialists can help your organization grow and thrive. But don’t just take our word for it. We have the experience to prove it.
With us, your organization’s success is in the bag!
OUR nonprofit clients are important to us
One of the most powerful tools you have is your unique story and mission, and we can help more people see what makes your organization different.
Explore our strategy
Breathing new life into atlanta's oldest nonprofit
In 2012, The Empty Stocking Fund (ESF) asked us to infuse new life into Atlanta’s oldest nonprofit. With an aging donor base and a dated identity, ESF needed to develop a new brand strategy that connected with a broader demographic. Brown Bag Marketing fell in love with The Empty Stocking Fund and their mission, and now our Baggers volunteer year after year at Santa’s Village! Our work for The Empty Stocking Fund earned us the 2017 Nonprofit Marketing Award by the Technology Association of Georgia (TAG).
The services we executed included:
Campaign to Support our 4-legged Heros
At Brown Bag Marketing, we love a brand that believes in a cause—and actually does something about it.
So when K-9 Courage, a charitable healthcare donation program on a mission to provide monetary and product donations to support former police and military dogs, asked us to help them better assure caregivers that these courageous and loyal retired dogs continue to live happy and healthy lives, they were barking up the right tree.
As notorious animal lovers, we were proud to serve. In less than a year, we were proud to help them meet their goal of supporting 500 K-9 heroes.
NonProfit Marketing facts and statistics
Why having a nonprofit strategy is key
Creating a strategic nonprofit marketing and growth plan is essential if you want to see your organization's mission reach its full potential. An effective nonprofit marketing strategy helps you attract the donations, supporters and volunteers that power your organization, as well as allows you to engage and connect with your target audience and the local community at large.
Nonprofit marketing strategies benefit 501s, not-for-profits and mission-driven organizations in the following ways:
- Fundraising. As you know, it takes steady funds as well as the help of dedicated volunteers and staff to run and grow your organization so that it has a bigger impact. Fundraising is a key component of your nonprofit’s success, and a digital marketing strategy can be a vital tool in accomplishing your fundraising goals by implementing monthly giving programs, recurring donations and attracting new donors, partners and grants.
- Branding. Although you might not think of your mission-based organization as a “brand” in the traditional sense, ultimately that’s exactly what it is. And like any other brand, you have to raise awareness and generate buzz through eye-catching and consistent messaging and design. Professional branding also helps set your organization up for success when attracting volunteers, donations and grants.
- Promotion. In order to achieve the biggest impact and grow your donor base, your organization needs to be actively promoting your mission and brand. How will the people, animals or causes you support benefit if your target audience can’t find you? The more people who know about your organization, the larger your impact will be. A strategic marketing plan can help put your nonprofit in the spotlight.
Whether your goal is to attract more volunteers, donors, funders, constituents, grants or attention, a comprehensive marketing strategy can help your nonprofit organization create a roadmap for growth and success.
Why nonprofit organizations choose Brown Bag Marketing
At Brown Bag Marketing, we first take the time to get to know your organization’s unique needs, goals and budget. This approach is one of the reasons why we’re one of the top Atlanta digital marketing agencies for nonprofits and 501 organizations.
Here are some other reasons why nonprofits near and far choose us for digital marketing advice, services and solutions:
- We’re cost-effective. Cost shouldn’t be your only priority when it comes to hiring the best digital marketing agency, but it may be an important factor on a strained budget. At Brown Bag, rest assured that you’ll get a higher return on your investment compared to hiring a top-dollar marketing agency. We regularly deliver services that go above and beyond what our clients pay for.
- We’re accessible. No matter the project, there’s always going to be issues and concerns that will pop up that must be addressed quickly. In these instances, it’s important to have a partner you can easily and effectively communicate with to discuss solutions. At Brown Bag, you’ll never have a problem getting a hold of us — we’re right by your side from start to finish.
- We’re flexible. Corporate marketing firms often have rigid structures and systems that make them unable (or unwilling) to adapt to their client’s individual needs. As a boutique agency, agility and adaptability are qualities that come second nature for us! We customize every marketing strategy for each client because we don’t believe in cookie-cutter approaches.
- We’re creative. The corporate grind is great for making executives rich, but this system tends to squash employee diversity, creativity and idea generation. At Brown Bag, we give everyone a voice and encourage creativity at all levels. We excel at coming up with inventive and outside-of-the-box solutions to the biggest challenges.
- We’re driven. As a boutique digital marketing agency, we’re more dedicated and passionate about achieving success for each and every one of our clients by putting all we’ve got into their success. We won’t stop until we’ve delivered high-quality work that we’re proud of and you’re ecstatic about.
- We’re enthusiastic. Investing in digital marketing for your business is a big decision and it’s important to partner with an expert whose eagerness to get down to business matches yours. We guarantee that we’ll match your enthusiasm…and then some. We’re passionate to work with you!
- We’re experts. Our diverse team is widely skilled and trained in a broad range of digital marketing methods. This expertise allows us to target niche audiences and topics that large agencies simply don’t have experience in.
- We care. We are deeply invested and committed to each of our clients. Unlike large marketing agencies that juggle many different projects poorly, we focus our full attention on just a handful of businesses that we believe in and build a long-term relationship with. At Brown Bag Marketing, you’re not just another number or account. Your personal success matters to us!
Awards and Recognition
We have heart and hustle, and have the gold stars to prove it! Whether accepting accolades for marketing campaigns or being a great place to work, Brown Bag is no stranger to the limelight.
Our team of “baggers,” as we call them, come to our Atlanta internet marketing agency from all walks of life and professional backgrounds. We are an exceptionally talented, hardworking and seriously curious bunch of folks — and we want to get to know you and your business needs. We invite you to get to know us too!
