Digital marketing for nonprofit & 501 organizations

Are you ready for a nonprofit Marketing campaign that takes your organization to the next level?

Our full-service Atlanta internet marketing agency wants to partner with you to help grow your donors, supporters, volunteers and mission.

Most small businesses have limited resources to spend on advertising and marketing. But for many nonprofits and 501c3 organizations, time and money are in especially short supply. However, the Catch-22 is that you must invest in outreach and marketing in order to attract more volunteers and donors to keep the lights on and make a bigger impact.

While we want to see all types of nonprofits thriving, the reality is that there’s a limited pool of funds and volunteers available to mission-based organizations like yours. This means that in order to attract more donors and volunteers, you need to outrank and outshine other local nonprofits competing for the same resources.

By partnering with our nonprofit digital marketing experts, we will pull out all of the stops to accomplish your organization’s goals—from search engine optimization (SEO), content and video marketing, to social media, paid search, event marketing and email campaigns that generate buzz and attract donors and volunteers.

Founded in 2002, Brown Bag Marketing is a full-service Atlanta digital marketing agency specializing in end-to-end online marketing services, solutions and most importantly, RESULTS for not-for-profit and 501 organizations.

We pride ourselves on being a sensible, no-nonsense partner for organizations that are serious about growing their mission and making a bigger impact.

For nearly 20 years, we’ve delivered successful, measurable results for clients here in Atlanta and organizations nationwide. Our nonprofit marketing specialists can help your organization grow and thrive. But don’t just take our word for it. We have the experience to prove it.

With us, your organization’s success is in the bag!

OUR nonprofit clients are important to us

One of the most powerful tools you have is your unique story and mission, and we can help more people see what makes your organization different.

Case Studies

Explore our strategy

Breathing new life into atlanta's oldest nonprofit

In 2012, The Empty Stocking Fund (ESF) asked us to infuse new life into Atlanta’s oldest nonprofit. With an aging donor base and a dated identity, ESF needed to develop a new brand strategy that connected with a broader demographic. Brown Bag Marketing fell in love with The Empty Stocking Fund and their mission, and now our Baggers volunteer year after year at Santa’s Village! Our work for The Empty Stocking Fund earned us the 2017 Nonprofit Marketing Award by the Technology Association of Georgia (TAG).

The services we executed included:

Campaign to Support our 4-legged Heros

At Brown Bag Marketing, we love a brand that believes in a cause—and actually does something about it.

So when K-9 Courage, a charitable healthcare donation program on a mission to provide monetary and product donations to support former police and military dogs, asked us to help them better assure caregivers that these courageous and loyal retired dogs continue to live happy and healthy lives, they were barking up the right tree.

As notorious animal lovers, we were proud to serve. In less than a year, we were proud to help them meet their goal of supporting 500 K-9 heroes.

NonProfit Marketing facts and statistics

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Approximately 1.54 million nonprofits were registered with the Internal Revenue Service (IRS) in 2016, an increase of 4.5 percent from 2006. The competition is getting fierce!
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In 2017, charitable giving exceeded $400 billion for the first time ever. This was spurred by growth from all 4 sources of giving—individuals, foundations, bequests and corporations.
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The largest source of charitable giving came from individuals at $309.66 billion, or 69 percent of total giving in 2019.
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Approximately 77 million Americans—30 percent of the adult population—volunteer their time, talents and energy to making a difference.
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of millennials donate an average of $481 to nonprofits each year.
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Donors recommended grants from donor-advised funds totaling $23.42 billion to charities in 2018.
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of young donors are turned off by out-of-date websites.
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Online gifts made up 8.7 percent of total giving in 2019.
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Donations made on a branded donation form are, on average, 38 percent larger than contributions made through a generic PayPal page.
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Supporters are nearly 70 percent more likely to give a second donation if they used a branded page the first time they made a contribution.
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Online resources are considered 20 percent more useful than direct mail when it comes to influencing donors.
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of people who watch nonprofit videos go on to make a donation.
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Donors are 34 percent more likely to give on responsive websites.
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For every 1,000 website visitors, a nonprofit raises $612.
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Around 3.5 percent of all online revenue for nonprofits came via Facebook fundraisers.
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of nonprofit event registrations occur on mobile devices
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Approximately 26 percent of all online giving was processed on mobile devices.
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of people who visit a nonprofit’s website do so on a mobile device.
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Email has the highest return on investment of any marketing channel ($40 for every dollar spent).
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Giving is projected to increase by 5.1 percent in 2021.

Why having a nonprofit strategy is key

Creating a strategic nonprofit marketing and growth plan is essential if you want to see your organization’s mission reach its full potential. An effective nonprofit marketing strategy helps you attract the donations, supporters and volunteers that power your organization, as well as allows you to engage and connect with your target audience and the local community at large.

Nonprofit marketing strategies benefit 501s, not-for-profits and mission-driven organizations in the following ways:

Whether your goal is to attract more volunteers, donors, funders, constituents, grants or attention, a comprehensive marketing strategy can help your nonprofit organization create a roadmap for growth and success.

Why nonprofit organizations choose Brown Bag Marketing

At Brown Bag Marketing, we first take the time to get to know your organization’s unique needs, goals and budget. This approach is one of the reasons why we’re one of the top Atlanta digital marketing agencies for nonprofits and 501 organizations.

Here are some other reasons why nonprofits near and far choose us for digital marketing advice, services and solutions:

Awards and Recognition

We have heart and hustle, and have the gold stars to prove it!  Whether accepting accolades for marketing campaigns or being a great place to work, Brown Bag is no stranger to the limelight.

Meet the Brains behind Brown Bag Marketing

Our team of “baggers,” as we call them, come to our Atlanta internet marketing agency from all walks of life and professional backgrounds. We are an exceptionally talented, hardworking and seriously curious bunch of folks — and we want to get to know you and your business needs. We invite you to get to know us too!

Contact us for a free consultation