Effortless Website Navigation Follows This One Golden Rule
We’ve all been there. You walk into a clothing store brimming with excitement, ready to snag something great. Bam! You’re tripping over a crowded rack because the walkways are narrow, the signage is nonexistent, and nothing is where you’d expect it to be. Frustrated and maybe a little bruised, you head straight for the exit. […]
What a Bowl of M&Ms Teaches Us About Digital Marketing
Digital Summit is coming back to Atlanta on October 6–7, 2026. If you work in marketing, do mark that on your calendar. The best agencies never stop learning. Back at Digital Summit 2015, behavioral psychologist Matt Wallaert asked the audience a simple question: why do people love M&Ms? The answer wasn’t about the chocolate. It […]
Blogging and Dating: The Same Mistakes Still Break Hearts (and Traffic)
It’s no surprise that we love blogging at The Bag. But there’s a thin line between a good blogging effort and a lazy one. In honor of Valentine’s Day, we’re asking this question, dear readers: How do the same wrong moves in the dating field play out in the blogosphere? Turns out…more than you’d think. […]
Fall in Love with Your Website Again
Is it time to redesign your business website? Do you even need to? Well, it depends. But we’ll tell you one thing: never leave your site untouched for too long. Your website is your client’s first digital impression of you. It’s your image, your brand, and it needs to reflect that. Ideally, you should review […]
Top Web Design Mistakes to Avoid
The goal of developing a business site is to bring in new consumers, increase conversion, and drive user engagement.
However, creating a website that truly connects with your audience and achieves your goals can be trickier than it seems.
Many blunders can or will occur throughout the process of designing a website, from the initial stages of web design, which establish your business branding, to the online and offline marketing campaigns to drive traffic and engagement.
Color Psychology in Website Design and Branding
Have you ever visited a website and felt instantly comfortable, energized, or even confused? Believe it or not, a big part of those feelings comes from the colors used on the site. Just like a carefully chosen outfit can make you feel confident and put-together, the right color palette can create a powerful first impression […]
How Much Does a Website Makeover Cost?
Why Your Website Needs a Makeover (and How Much It Should Cost) Frustrated with your website? You’re not alone! Let’s be honest—your website might be holding your business back. Maybe it’s outdated, clunky, or just not doing its job. The best way to think of it is having a sales team that doesn’t show up […]
Stages of a Web Development Project
Understand the stages of development that lead to a successful website Developing a web application that is efficient and user-friendly is no easy feat. Many people mistakenly believe website development only involves content management systems, wireframes, and coding. However, other crucial aspects need to be considered during the development stage, such as crafting a deliberate […]
10 Commandments of User Experience (UX) Web Design
Before you build out a slick new page on your website, incorporate these 10 UX principles of usability. Consistency is king Design gives your site personality Prioritize usability Understand visual grammar Typeface is a powerful element of design Make your designs accessible for all Avoid complexity when possible Meet the basic needs of your users […]
Web Accessibility Guidelines: Best Practices for Your Website
How does increasing your website’s accessibility benefit your business? Anyone who has previously attempted to design a website from scratch knows that it’s not as simple as throwing content onto a web page and letting the world enjoy it. There are many factors to take into consideration, including what search engine optimization (SEO) techniques should […]