A Brilliant Way to Serve Those Who Have Served Us
Did you know that military and police dogs retire with no guaranteed pension for their medical care? Often, these dogs have served loyally for many years, typically in high stress and dangerous situations, with the burden and cost of their long-term care falling solely on their loving caregivers. Recognizing this critical need, our client Zoetis […]
Helping You Help Our Four-Legged Friends
Time for a friendly pet-related PSA from your favorite marketing agency. Many of you know of our expertise in the animal health industry. Well, each August, the NPHIC (National Public Health Information Coalition) promotes and highlights the importance of vaccines in humans. What a lot of people don’t know, is that August is the National […]
How Mowgli made me a Millenial Pet Parent
I’ve been interning at Brown Bag this summer and it only took me a few days to detect the animal health focus of the agency. In addition to our many animal health clients, we have a crazy amount of pet owners in our agency. And I myself was one of them. Recently I was asked […]
A $2 Billion reminder
I cringed a little, ok a lot, when I read of the largest health care fraud settlements in U.S. history levied against Johnson & Johnson (and its subsidiaries) by the FDA. My heart sank deeper and deeper as I read on… J&J will pay $2.2 Billion to settle allegations that they promoted three prescription drugs […]
The Internet is the greatest disappearing act of all time
This summer, our team presented five high-level digital marketing trends for an interested client. Among those mega-trends discussed, the concept of Quantified Self was introduced. Certainly not new to 2013 (or this decade for that matter), its continued proliferation into all aspects of human life can’t be dismissed as irrelevant or a fad. In fact, […]
Spend Money to Make Mo Money
Ahh…The statement dreaded by a lot of companies, and people, in the business world today: “spend money to make money.” As a Business Development professional in animal health/Pharma, I have been fortunate to work with many great companies and products during different life cycles. Products come off patent, and generics are ready to march on […]
5 Warm Weather Tips for Your Furry Friend
FINALLY… It has been a very long, dark and damp 4 or 5 months up here in the Northeast (NJ to be exact) and like us humans, our canine companions get cabin fever and start itching (no pun intended) to get out and stretch their legs. With the grass growing and bright May skies upon […]
Seat Belts and Pets, Perfect Together??
New Jersey just passed a law requiring pet owners to “buckle up” their pets when driving around the Garden State. According to officials, this law is to prevent additional distractions to drivers when behind the wheel. Currently, laws are on the books that make operating a mobile device while driving illegal, as well as driving […]
A Day In The Life…
As we all know, our dogs are a part of our family. Just look around your house, car, etc. You’ll see various toys, treats, food, clothing, blankets, even pictures. We take them for walks so they can be happy; parks so they can play. For most of us, we even feed them healthier food than […]
Growth Is Good
I am down at Brown Bag’s Atlanta headquarters for some meetings and more importantly, training of some new folk that have joined our team. As we bring on new hires for training to work in this fun world of animal health, I look back at numbers, stats, data and all that “oh so fun” stuff […]