Make Your Brand Irresistible. Avoid These 9 Common Mistakes
Organically grow your customer base with a positive brand. Here are the 9 most common branding mistakes companies make and how to avoid them. A brand is like your business’s personality—an opportunity to show off your values, beliefs, goals and a unique image that people can connect with. Branding is a blueprint for how the […]
The Top Answer Engines in 2026: Where Buyers Now Discover Brands
AI search has quietly replaced the old habit of “Googling it.” The modern buyer now asks questions directly to AI systems that deliver instant, synthesized answers. These answers shape opinions before a user ever reaches a website. A remarkable 1 in 10 begin their research with generative AI. ChatGPT alone reaches about 800 million weekly […]
Is Answer Engine Optimization Worth It?
Going into 2026: What your website must do to dominate answer engines For marketing executives, AI-driven search is now a governance challenge that directly impacts brand visibility and reputation. The way customers and prospects discover products has fundamentally changed. Search Engine Optimization (SEO) still matters. Ranking signals that incorporate EEAT principles and authoritative backlinks continue […]
How to Grow Your Business Online With YouTube Marketing
Expand your business on YouTube with smarter marketing strategies A strong B2B digital marketing plan or B2C digital marketing plan often includes YouTube as one of the most powerful channels for reaching the right audience at scale. Remember when YouTube was mostly funny fails, office pranks, and viral cat videos? Well, those videos are still […]
AEO vs. SEO
What’s the difference between AEO and SEO, and how does it affect your organic search? Google has slowly been taking space away from organic rankings. In its early days, the search results page was mostly organic — the classic ten blue links. As the search giant evolved (and monetized), we started seeing ads. Google also […]
ChatGPT SEO and Answer Engine Optimization
A recent Pew Research Center study (July 2025) found that among 900 U.S. Google users, AI Overviews appeared in 18% of about 69,000 searches. At the same time, Similarweb reported that AI referrals to news and media sites grew 770% from June 2024 to June 2025. Visibility in AI-generated search results is no longer optional. […]
Entity Search and Why It Matters for Answer Engine Optimization (AEO)
How entity SEO future-proofs B2B brand authority in AI-driven search Entity SEO is not new. Google introduced the Knowledge Graph in 2012, and since then, search has relied on more than just keywords. What has changed is the importance of entities in the age of AI search and AI Overviews (AIO). Google Knowledge Panel via […]
B2B Marketing in the Age of Answer Engine Optimization (AEO)
We are confident that Artificial Intelligence can help improve the B2B customer experience, but are you prepared to use these insights? Our VP of Marketing Strategy suggests four ways you can prepare for the addition of AI to your marketing programs, starting with the right foundation.
Traditional Marketing in a Digital World
Traditional marketing isn’t dead (and neither is SEO). Just take a drive on I-95 from Georgia into Florida. The moment you see a giant “Welcome to Florida” billboard, you’re hit with a wall of ads for Disney World, SeaWorld, Universal Studios, and oranges…everywhere. Keep rolling toward Orlando, and the billboards start to get migraine-inducing….Harry Potter, […]
The Millennial Mom: A Potential (Best) Brand Ambassador
The persuader every brand has always counted on: Mom Long before Instagram reels, YouTube shorts, or TikTok hacks, advertisers were already speaking directly to mothers. Some of the earliest household marketing campaigns leaned heavily on the idea that moms were the guardians of family health and happiness. Image courtesy of Duke University Libraries — Lifebuoy […]