What’s the Secret Behind a “Go-To” Brand?
As consumers, we all have our go-to brands and products. Some we stumble into out of convenience. Others we discover through a great brand story and never look back. But how does a brand earn that status? It doesn’t happen by accident. Most of our decisions — what to buy, download, or use — are […]
What’s a Brand Strategy & Why Do You Need One?
Ever wonder what a brand strategy is and why it’s the key to growing your business? Look no further than Brown Bag, Atlanta’s full-service branding agency. Our brand development experts understand that an effective brand strategy is the key to unlocking your business potential. Before we delve into the specifics of brand strategy, let’s define […]
The GEO-Ready Website Starts With Branding
Google processes over 2 trillion searches annually. Some estimates put that number closer to 5 trillion. Since Google introduced AI Overviews and defaulting to them across more and more search results, you’d want your brand cited in those results, too, right? We agree. If you’ve been in any marketing conversation lately, you’ve probably come across […]
How Sports Sponsorships Drive B2B Lead Generation
Every B2B marketer has heard some version of the same objection: “Sports sponsorships are for consumer brands.” It’s an understandable assumption. You picture a beer logo on a stadium scoreboard, not a software company generating pipeline at a halftime hospitality suite. But that assumption is costing B2B brands real revenue. The truth is that sports […]
What a Bowl of M&Ms Teaches Us About Digital Marketing
Digital Summit is coming back to Atlanta on October 6–7, 2026. If you work in marketing, do mark that on your calendar. The best agencies never stop learning. Back at Digital Summit 2015, behavioral psychologist Matt Wallaert asked the audience a simple question: why do people love M&Ms? The answer wasn’t about the chocolate. It […]
Consistent Branding in the Age of Generative AI
Brand visibility has always started with one thing Brand visibility is how well your brand is “visible” in the mind of your ideal prospect. Do ideal prospects recognize your brand when they see it across multiple platforms? Do they remember you? That kind of memorability happens through consistently showing up where your prospects are. Understanding […]
Change Is Hard. Nonprofit Marketing Doesn’t Have to Be.
Most of us are creatures of habit. We resist change, especially the big ones. And right now, nothing is generating more conversation than AI — AI in marketing, AI-powered search and answer engines, Claude, ChatGPT, Gemini et al. You name it. AI helps. AI disrupts. AI confuses. But change we must. Missions evolve, funding landscapes […]
Blogging and Dating: The Same Mistakes Still Break Hearts (and Traffic)
It’s no surprise that we love blogging at The Bag. But there’s a thin line between a good blogging effort and a lazy one. In honor of Valentine’s Day, we’re asking this question, dear readers: How do the same wrong moves in the dating field play out in the blogosphere? Turns out…more than you’d think. […]
What Are the Top Marketing Challenges Facing Law Firms Today?
Solutions to the biggest online marketing obstacles facing attorneys and legal experts Law firms have never faced more opportunity or more complexity in marketing than they do right now. AI, SEO, organic listings on search results pages, and client search behavior are reshaping legal marketing. Digital marketing for law firms is more complex compared to […]
Beyond the Click: Brand Positioning and Zero-Click Strategies in the Age of AI Search
For years, SEO success meant earning snippets, climbing into position zero, and watching traffic graphs climb. That era is shifting. AI-powered search results now deliver answers before anyone clicks, and your brand has to show up inside those moments. The job’s no longer just getting people to your website. It’s making sure your brand is […]