Killer Brand Design & Development in Atlanta, GA
Brown Bag Marketing is an award-winning, full-service marketing agency. We take brand marketing and development to new heights.
Go ahead — think about it. Now answer this question:
How do THEY describe your brand?
Authenticity. Creativity. Transparency. Trustworthiness. Community. These are the pillars of strong branding—what today’s consumers are looking for in a company. But in order to build relationships with loyal customers, you have to put in the work to show that your business is worth choosing over your competitors.
Whether you’re making a first impression or carrying the torch over the finish line, your brand’s identity and reputation are critical. Each business has its own unique story that is just waiting to be told. This identity is what makes you stand out from your competitors as well as attract and retain loyal customers.
At Brown Bag Marketing, we realize that branding is a challenge for many companies, which is why we’ve continually refined our approach since 2002. As a privately-held, fully-integrated SEO & digital marketing agency specializing in end-to-end brand creation and design services for both B2B and B2C, we pride ourselves in being a sensible, no-nonsense partner for businesses that are serious about differentiating their products or services from their competitors.
For nearly 20 years, we’ve served clients across many different industries — including manufacturing, financial services, pharma and healthcare, animal health and technology. We can brainstorm, design and develop unique, memorable branding solutions for local Atlanta-area businesses and national corporations alike. Whether you manage a small business or a Fortune 500 company, Brown Bag has the right tools and deep insights to take your brand above and beyond. Our full-service approach can point you in the right direction.
The Empty Stocking Fund
Elite Studios
Petlocity
Ready to engage?
At Brown Bag, we help you define and refresh your brand based on your unique story, capabilities and goals. While we take a custom approach to everything we do, our refined method typically looks like this:
Full
Discovery
Our team digs in deep to fully understand your audience and how to best position your brand. Our specialists can help your business land on unique differentiators, supporting proof points and assessing your top competitors and target audience.
Comprehensive
messaging
Based on what we learn during our analysis, we’ll craft custom messaging on your buyer personas, positioning statement, strategic theme and more. Clearly defining your messaging helps us find the essence of how we can differentiate your brand’s voice.
Define your value proposition and personas
Your business’s unique benefits help you connect to the right clients and show points of interest. Proof points define your strengths which, in turn, inform your unique benefits. Other marketing agencies focus on 30/60/90 statements. We take the extra step and articulate a key message for each audience persona.
Launch
Planning
We'll go far above and beyond brainstorming and planning — we're experts of action! Once we’ve discovered and developed your unique differentiators and messaging, we’ll plan and execute the strategies you need to successfully launch your brand.
Brand
Conception
This is where a good strategy really shines! Your brand concept should follow a thoughtful strategic direction. At Brown Bag, we will help you map your strategy step-by-step and use it to help ensure the success of your brand across all platforms.
Brand
Execution
We see projects through to the end. When it’s time to bring it all together and launch your brand, we’re here to continue supporting you and your marketing campaigns.
Why Branding Strategy matters
People are talking about your company, regardless of whether or not you have a branding strategy already in place. By developing and implementing a custom branding strategy, we can help you steer the narrative of your brand into a conversation that builds better relationships, highlights your strengths and maximizes your returns.
Despite all of the challenges and obstacles, investing in brand design and development is the right decision in today’s economy — no matter how big your business is, who your customers are or where you are located. But don't just take our word for it! Here are some statistics, data and hard numbers to prove it:
There will be 5-7 brand interactions before a consumer remembers a brand.
- forbes.com/…/10-marketing-web-design-branding-statistics-to-help-you-prioritize-business-growth-initiatives
- bigpresence.com/…/the-4-most-likely-ways-your-business-is-failing
- https://d2slcw3kip6qmk.cloudfront.net/marketing/press/webinar/The-Impact-of-Brand-Consistency-Report-New_Cover.pdf
- https://www.pammarketingnut.com/2014/05/personal-branding-strategy-social-media-marketing-white-paper/
- https://www.bopdesign.com/bop-blog/2015/10/15-crazy-branding-stats/
- https://www.bulldogreporter.com/channels-are-now-irrelevant-to-consumers-new-sdl-study-reveals-60-of/
Why Brown Bag Marketing?
Even once you understand the importance of branding and what it entails, executing your strategy in a way that delivers maximum results and returns is another challenge altogether. At Brown Bag, we don’t just talk the talk; we walk the walk!
From doing a brand audit and designing a new logo to getting into the weeds discussing voice and messaging, we can show you how we’ll go about designing, developing and implementing a creative branding strategy for your business—whether you manage a small mom-and-pop shop or a Fortune 500 company.
At Brown Bag, we’ll help you find your voice.
In a world of competition and repetition, we can make sure you stand out in all the right ways.
Awards and Recognition
We have heart and hustle, and have the gold stars to prove it! Whether accepting accolades for marketing campaigns or being a great place to work, Brown Bag is no stranger to the limelight.
