Brown Bag Wins Big at the 2017 AMY Awards!

The Atlanta Marketer of the Year Awards, AMYs, presented by AMA Atlanta, have been rewarding companies for creating outstanding creative, innovative strategies, unforgettable campaigns that lead to notable results for their clients for 60 years.

Brown Bag won big with their Piedmont Healthcare campaigns and is also proud to announce that three of our clients were finalists at this year’s award ceremony.

Elavon’s Hospitality Sales App and Microsite – “Web & Interactive Marketing” To better position Elavon as a payments industry leader with a keen understanding of the hospitality industry, we developed a dynamic sales app that provided useful content and data points for Elavon representatives to share with prospective customers. 

Piedmont Healthcare’s Live Learn Love – “Broadcast (TV/Radio)” Through community partnerships we were able to create a campaign that educated and inspired women to take action on their health. The campaign highlighted Survivors, Fighters and Crusaders of breast cancer sharing their stories to inspire others to remain vigilant in the fight against breast cancer through early detection and self-awareness.

Voya Retirement – “Integrated Marketing Campaign” An inspired refresh of Voya Retirement materials feature a continued focus on Voya being “your savvy best friend.” Keeping in mind the primary objective of transforming communications into emotive touch points that inform and drive action among plan participants, Brown Bag Marketing developed strategic guidelines to ensure a cohesive brand personality.

Numerous Baggers contributed to creating these campaigns and producing marketing work with curiosity, innovation and excellence.

Many thanks to our clients, Elavon, Piedmont Healthcare, and Voya for allowing us to take their brands messages and ways of thinking to the next level!

Did you attend the AMYs this year? Did you like the new venue? We would love to hear your thoughts on all of the great work that was presented!